{"id":13890,"date":"2021-08-18T11:12:18","date_gmt":"2021-08-18T10:12:18","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13890"},"modified":"2021-08-25T17:51:00","modified_gmt":"2021-08-25T16:51:00","slug":"vccp-win-white-claw","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/aug\/vccp-win-white-claw","title":{"rendered":"VCCP wins Global White Claw Account"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z29el3Y wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>White Claw<\/strong>, the market leading Hard Seltzer, has appointed global integrated communications agency <strong>VCCP<\/strong> to develop its worldwide creative campaigns following a competitive pitch process.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP will now assume the global creative campaign brief for White Claw across all of its key markets. The account will be run out of<strong> VCCP London<\/strong> and <strong>VCCP New York<\/strong>.<\/span><\/p>\n<p>\u00a0<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The VCCP\u00a0footprint is a perfect match for White Claw\u2019s global growth ambitions.          <cite>Adrian Coleman, Group CEO and Founder of VCCP\u00a0Partnership<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Gisela Rule, Global Brand Director, White Claw<\/b><span style=\"font-weight: 400\"> said: \u201cWe&#8217;re excited for the evolution of the brand alongside new partners VCCP whose strong, exciting thinking, insights and creative work reflected the future direction of the White Claw brand.\u201d<\/span><\/p>\n<p><b>Julian Douglas,\u00a0Vice Chairman &amp; International CEO\u00a0of VCCP Partnership:<\/b><span style=\"font-weight: 400\"> &#8220;White Claw is a dream win for the agency; they are the ultimate modern alcohol brand -category\u00a0breaking, category leading and a true original. Like-minded, we share the same challenger\u00a0brand philosophy at VCCP and we&#8217;re thrilled to be joining forces to shake up\u00a0the status quo even further.\u00a0We can&#8217;t wait to get stuck into matching\u00a0their\u00a0growth ambitions with our scale and innovative creativity.&#8221;<\/span><\/p>\n<p><b>Adrian Coleman, Group CEO and Founder of VCCP\u00a0Partnership:<\/b><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">&#8220;Since\u00a0White Claw<\/span><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">hit\u00a0shelves in\u00a02016, they have taken the world\u00a0by storm.\u00a0Launching the Hard Seltzer category globally and transforming the alcohol landscape as a whole. The\u00a0growth they&#8217;ve experienced is staggering\u00a0and\u00a0we&#8217;re incredibly excited to\u00a0be partnering with\u00a0them on their next chapter in delivering their ambitious global plans.\u00a0The VCCP\u00a0footprint is a perfect match for White Claw\u2019s global growth ambitions.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">White Claw has become a cultural phenomenon, leading the Hard Seltzer category in all markets that it operates in. The iconic, global brand has proved to be the USA\u2019s most successful new alcohol product in a generation, disrupting the alcohol industry with what is being coined as \u201cthe Hard Seltzer revolution\u201d.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-13890","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","10107","10111"],"client_id":"","hero_video":"","hero_image":{"ID":13972,"id":13972,"title":"White Claw VCCP Website 1920 x 1080png","filename":"White-Claw-VCCP-Website-1920-x-1080png-1.png","filesize":883174,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1.png","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/aug\/vccp-win-white-claw\/attachment\/white-claw-vccp-website-1920-x-1080png-2","alt":"Four cans of White Claw in various flavours standing next to each other.","author":"57","description":"","caption":"","name":"white-claw-vccp-website-1920-x-1080png-2","status":"inherit","uploaded_to":13890,"date":"2021-08-25 16:49:12","modified":"2021-08-25 16:49:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins Global White Claw Account","meta-description":"White Claw, the market leading Hard Seltzer, has appointed global integrated communications agency VCCP to develop its worldwide creative campaigns following a competitive pitch process.  VCCP will now assume the global creative campaign brief for White Claw across all of its key markets. The account will be run out of VCCP London and VCCP New York.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/White-Claw-twitter.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13787,"post_author":"54","post_date":"2021-07-21 16:35:21","post_date_gmt":"2021-07-21 15:35:21","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a creative tender launched in March 2021, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has been\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e appointed to support Pret\\u2019s ongoing transformation into a fully omni-channel business, with the goal of \\u201cbringing Pret to more people\\u201d.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince May 2020, Pret has accelerated a strategy to help the brand reach a wider range of customers across all markets. The hugely popular food and drinks chain has fundamentally transformed its business model, establishing new trading channels which are providing new revenue streams. VCCP\\u2019s appointment marks a shift in Pret\\u2019s brand and communications strategy, with a growing focus on digital communications and omnichannel marketing.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDan Burdett, Chief Customer and Growth Officer at Pret A Manger,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cWe launched this pitch process with the aim of finding an agency with the capabilities to match our values and our ambitions to bring Pret to people wherever they may be living, working, or travelling. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has a track record of delivering fantastic creative work and will bring a holistic approach to our marketing, making them the perfect partner to help us communicate with customers as a truly omnichannel business.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAdrian Coleman, Founder and Group CEO of VCCP\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cWe couldn\\u2019t be more excited to be working with Pret to fulfil their global ambitions, both commercially and creatively as they embark on an exciting new direction for the business. A fabric of the nation brand that shares our motto that it only works, if it all works is a thrilling prospect and we look forward to helping them bring more of what people love about Pret, to more people.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"VCCP are the perfect partner to help us communicate with customers as a truly omnichannel business.\",\"quotee\":\"Dan Burdett, Chief Customer and Growth Officer, Pret A Manger\",\"blockId\":\"Zps3qT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zps3qT\"} \/-->","post_title":"VCCP win Global Pret A Manger account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency","to_ping":"","pinged":"","post_modified":"2021-08-19 09:09:29","post_modified_gmt":"2021-08-19 08:09:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13787","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13778,"post_author":"54","post_date":"2021-07-19 19:50:37","post_date_gmt":"2021-07-19 18:50:37","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"8PyA4qwC2gc\",\"blockId\":\"2g0nVq\",\"blockUniqueClass\":\"lazyblock-video-2g0nVq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur latest integrated campaign with \\u003cstrong\\u003eTfL\\u003c\\\/strong\\u003e turns their world famous signage into visual representations of activities and destinations that Londoners have missed during lockdown.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TfL network is the lifeblood of the City of London, connecting all corners of the nation\\u2019s capital in a way that no other city on the globe is able to, and enabling people to live their best lives. Throughout 2019 TfL\\u2019s underground network provided affordable and efficient transportation to over 1.34bn passengers. Yet, with government restrictions in place, working from home and London\\u2019s activities closing all due to Covid-19, it made these once everyday events become a faint memory of the past.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u2018Welcome back. Tube it. Bus it. Train it.\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 welcomes back the public and encourages them to go back out and take part in all the activities and destinations they have missed with TfL and their services, be it by Tube, bus, train, tram, riverboat or Airline.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTargeting \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eyo\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eunger Londoners aged between 18 and 44 years old, who are ready to get back to living life, the film reminds Londoners that public transport isn\\u2019t just about routes and timetables. It\\u2019s about our lives. The film features real members of the public to authentically communicate the personal journeys that we all take with the TfL network.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMiranda Leedham\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eHead of Customer Marketing and Behaviour Change at TfL said:\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIn my opinion very few brands are so linked to a city as TfL is to London. When VCCP first showed us this campaign as part of their pitch presentation, we were delighted to see our network, our most recognisable branding devices and our role as the facilitator of London life all brought to life in such a charming way. We hope that this campaign will welcome Londoners back \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand motivate them to get back to living life again to their fullest.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Learman\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003eCreative Director at VCCP added:\\u00a0\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\\u201c\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTfL and London are inseparable. No other brand reflects the city more and shares so much in both its success and hard times. Its world famous, iconic signage and transport are proud emblems of our city. 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A small mobile crew spent three days on the network, touching all parts of London and shooting real people using the network, rather than actors, allowing us to get real emotions and reflect the true character of London and the TfL network.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign will run until the end of September rolling out across TV, VOD, social media executions across Facebook, Instagram and Twitter. OOH, online video across YouTube as well as CRM. Alongside this, Wavemaker Content partnered TfL with TimeOut magazine for print and digital content.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We\\u2019ve used the much loved, iconic signage across the campaign to remind people of its role in their daily lives and what makes London so unique.\",\"quotee\":\"Simon Learman, Creative Director at VCCP\",\"blockId\":\"Zn17di\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zn17di\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_40sec_WIP_Master_12_05_21_Viewing-QT.00_00_37_14.Still003-1-1%22,%22caption%22:%22%22,%22id%22:13782,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13782%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_40sec_WIP_Master_12_05_21_Viewing-QT.00_00_37_14.Still003-1-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0003%22,%22caption%22:%22%22,%22id%22:13783,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13783%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0003.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0007%22,%22caption%22:%22%22,%22id%22:13784,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13784%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0007.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0019%22,%22caption%22:%22%22,%22id%22:13785,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13785%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0019.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22TFL_Welcome_Back_Stills.0012%22,%22caption%22:%22%22,%22id%22:13786,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13786%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/TFL_Welcome_Back_Stills.0012.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"2cwKAT\",\"blockUniqueClass\":\"lazyblock-carousel-2cwKAT\"} \/-->","post_title":"TfL 'Welcome back. 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Inside Fortnite Creative, players are be able to attend an interactive musical experience along with the chance to win exclusive rewards in the Priority app, such as tickets to see Easy Life live.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign features the first time the O2 has ever featured in a video game. Another first for the campaign, included a unique interactive musical experience by the UK\\u2019s top up-and-coming Leicester act, Easy Life, who virtually performed tracks from their debut album \\u2018life\\u2019s a beach\\u2019. They are the first UK act to play within Fortnite Creative.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe in-game version of the iconic London landmark is instantly recognisable inside Fortnite Creative. Once players entered the virtual venue, users were able to have a range of gameplay experiences, such as exploring hidden rooms, backstage areas and the O2 Blueroom.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eO2's partnership with Easy Life provided players and music lovers with a range of unique and interactive experiences. Built with players in mind; it was a full experience for users to interact with, unlock, and collect in-game items including a free exclusive \\u2018Squeezy life\\u2019 graffiti Spray. There was also a lobby track that players could unlock in-game only after attending the experience created by Easy Life.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe interactive performance showcased hoverboards, underwater cinemas and the band played in the belly of a huge decaying whale. During the show, attendees were transported to six unique areas, each inspired by a different track from \\u2018life\\u2019s a beach\\u2019, pulled straight from the imagination of Easy Life themselves.\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWith much of Easy Life\\u2019s headline tour of O2 Academy and other UK venues this coming November already sold out, their whimsical headline performance at The O2 in Fortnite Creative gave their fans an early chance to experience the UK\\u2019s top breakout band in action.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Valcarcel, Head of Brand and Consumer Marcomms at O2: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201cWe couldn\\u2019t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative. O2 has a rich heritage in music and we\\u2019re committed to providing music fans with unique experiences so it\\u2019s only fitting that we\\u2019re bringing the world\\u2019s most popular entertainment venue into the world\\u2019s biggest game. We know how much everyone \\u2013 us included \\u2013 has missed going to gigs so we\\u2019re excited to bring the UK\\u2019s hottest up-and-coming act to music fans globally through Fortnite Creative.\\u201d\\u003c\\\/em\\u003e\\u00a0\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFortnite Pro-builders, KKSlider, DolphinDom, Hellraiser and Team Cre8, created the entire experience in Fortnite Creative mode, building The O2 from scratch. \\u003cem\\u003e\\u201cMusic was always a passion along-side level design and we are absolutely thrilled to have been involved in a project that combines both,''\\u003c\\\/em\\u003e explained \\u003cstrong\\u003eWertandrew, Lead Community Creator at Team Cre8\\u003c\\\/strong\\u003e. \\u0022\\u003cem\\u003eThis is the first time that an experience features an iconic venue and interactive show, both built from the ground up by Fortnite creators for players and music fans all around the world to enjoy.\\u201d\\u00a0\\u00a0\\u00a0\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou can catch the \\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/watch?v=5dA44tqgTHQ\\u0022\\u003elivestream here.\\u00a0\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"Z1f0OQ4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1f0OQ4\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.43.07-1%22,%22caption%22:%22%22,%22id%22:13650,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13650%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.43.07-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.42.41%22,%22caption%22:%22%22,%22id%22:13641,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13641%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.42.41.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.46.03-1%22,%22caption%22:%22%22,%22id%22:13651,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13651%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.46.03-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"Z4pug9\",\"blockUniqueClass\":\"lazyblock-carousel-Z4pug9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When it came to recreating The O2 in a virtual space there really was only one platform that made the most sense... We really couldn\\u2019t have done it without the trust of our client O2, the support of Epic Games and the shared vision of easy life, their production team and Island Records.\",\"quotee\":\"VCCP Associate Creative Directors, Ben Hopkins and Morten Legarth \",\"blockId\":\"ZNfCyR\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNfCyR\"} \/-->","post_title":"The O2 in Fortnite Creative","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-o2-in-fortnite-creative","to_ping":"","pinged":"","post_modified":"2021-12-07 17:49:43","post_modified_gmt":"2021-12-07 17:49:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13639","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/13890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=13890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}