{"id":13787,"date":"2021-07-21T16:35:21","date_gmt":"2021-07-21T15:35:21","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13787"},"modified":"2021-08-19T09:09:29","modified_gmt":"2021-08-19T08:09:29","slug":"pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/jul\/pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency","title":{"rendered":"VCCP win Global Pret A Manger account"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Zps3qT wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          VCCP are the perfect partner to help us communicate with customers as a truly omnichannel business.          <cite>Dan Burdett, Chief Customer and Growth Officer, Pret A Manger<\/cite>        <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Following a creative tender launched in March 2021, <\/span><span style=\"font-weight: 400\">VCCP has been<\/span><span style=\"font-weight: 400\"> appointed to support Pret\u2019s ongoing transformation into a fully omni-channel business, with the goal of \u201cbringing Pret to more people\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Since May 2020, Pret has accelerated a strategy to help the brand reach a wider range of customers across all markets. The hugely popular food and drinks chain has fundamentally transformed its business model, establishing new trading channels which are providing new revenue streams. VCCP\u2019s appointment marks a shift in Pret\u2019s brand and communications strategy, with a growing focus on digital communications and omnichannel marketing.\u00a0<\/span><\/p>\n<p><b>Dan Burdett, Chief Customer and Growth Officer at Pret A Manger,<\/b><span style=\"font-weight: 400\"> said: \u201cWe launched this pitch process with the aim of finding an agency with the capabilities to match our values and our ambitions to bring Pret to people wherever they may be living, working, or travelling. <\/span><span style=\"font-weight: 400\">VCCP has a track record of delivering fantastic creative work and will bring a holistic approach to our marketing, making them the perfect partner to help us communicate with customers as a truly omnichannel business.&#8221;<\/span><\/p>\n<p><b>Adrian Coleman, Founder and Group CEO of VCCP<\/b><i><span style=\"font-weight: 400\"> added: \u201cWe couldn\u2019t be more excited to be working with Pret to fulfil their global ambitions, both commercially and creatively as they embark on an exciting new direction for the business. A fabric of the nation brand that shares our motto that it only works, if it all works is a thrilling prospect and we look forward to helping them bring more of what people love about Pret, to more people.\u201d<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":54,"template":"","categories":[191],"class_list":["post-13787","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988"],"client_id":"","hero_video":"","hero_image":{"ID":13789,"id":13789,"title":"Pret A Manger VCCP","filename":"pret-1.jpeg","filesize":2055510,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1.jpeg","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/jul\/pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency\/attachment\/pret-2","alt":"","author":"54","description":"","caption":"","name":"pret-2","status":"inherit","uploaded_to":13787,"date":"2021-07-21 15:29:27","modified":"2021-07-21 15:29:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":791,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-300x165.jpeg","medium-width":300,"medium-height":165,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-768x422.jpeg","medium_large-width":640,"medium_large-height":352,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-1024x562.jpeg","large-width":640,"large-height":351,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1.jpeg","1536x1536-width":1440,"1536x1536-height":791,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1.jpeg","2048x2048-width":1440,"2048x2048-height":791,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-1440x720.jpeg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1.jpeg","Wide-width":1440,"Wide-height":791,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-768x768.jpeg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-307x615.jpeg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-768x791.jpeg","Mobile-width":768,"Mobile-height":791,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-1200x630.jpeg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-768x768.jpeg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-768x384.jpeg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/07\/pret-1-307x615.jpeg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Pret A Manger Appoints VCCP as its first global integrated communications agency","meta-description":"Following a creative tender launched in March 2021, VCCP has been appointed to support Pret\u2019s ongoing transformation into a fully omni-channel business, with the goal of \u201cbringing Pret to more people\u201d.","social-media-image":false,"news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11803,"post_author":"1","post_date":"2020-08-25 10:05:26","post_date_gmt":"2020-08-25 09:05:26","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eStarting in September, VCCP will be working on a range of campaigns for the brand, including a 50th anniversary project launching in 2021.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFounded in 1971, Kwik Fit provides extensive automotive maintenance and repair including tyres, brakes, exhausts, MOT testing, car servicing and air conditioning recharge. They're the leading fast-fit supplier of tyres in the country and carry stocks of over 600,000 products. With over 600 Centres in the UK you're never far from a Kwik Fit where their teams can help get customers back on the road.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAndy Lane, Marketing Director at Kwik Fit said about the win: \u201cDuring a thorough tender process, VCCP demonstrated a clear understanding of our future direction and close alignment to us as a team. There are exciting new developments ahead for our brand and it\u2019s great to be working with VCCP to work with us on the journey.\u201d\\u003c\/p\\u003e\",\"quote\":\"Kwik Fit has chosen VCCP as their strategic creative agency following a competitive pitch.\",\"blockId\":\"ZI2Yze\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZI2Yze\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re delighted to have been appointed by Kwikfit and look forward to helping them with their ambitious plans for the business and brand.\",\"quotee\":\"Roly Darby, Managing Director, VCCP Blue\",\"blockId\":\"9Jazs\",\"blockUniqueClass\":\"lazyblock-quote-full-width-9Jazs\"} \/-->","post_title":"VCCP WIN KWIK FIT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-win-kwik-fit","to_ping":"","pinged":"","post_modified":"2020-08-26 16:03:22","post_modified_gmt":"2020-08-26 15:03:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11803","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11635,"post_author":"11","post_date":"2020-07-22 16:09:00","post_date_gmt":"2020-07-22 15:09:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eHolland \\u0026amp; Barrett have chosen VCCP as their lead strategic and creative agency following a competitive pitch.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eHolland \\u0026amp; Barrett is one of the world\\u2019s leading health and wellness retailers, supplying its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eOn appointing VCCP, Nick Collard, Chief Customer and Digital Officer, Holland \\u0026amp; Barrett commented: \\u201cNow, more than ever, our customers are looking for ways to help themselves and their families stay well, and our customer proposition has never been more relevant. We look forward to working with VCCP to bring the benefits of Holland \\u0026amp; Barrett to even more people over the coming months.\\u201d\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAndrew Peake, VCCP CEO added: \\u201cWe are thrilled to be working with Holland and Barrett. Their heritage in wellness is over 150 years old and their role in our society has never been more important than now. We are looking forward to working with the Holland and Barrett team to make wellness accessible to all.'\\u201d\\u003c\\\/p\\u003e\",\"quote\":\"Holland \\u0026amp; Barrett have chosen VCCP as their lead strategic and creative agency following a competitive pitch.\",\"blockId\":\"2o3xPR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2o3xPR\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eWork will begin with Holland \\u0026amp; Barrett immediately.\\u003c\\\/h4\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\\n\\u003csection class=\\u0022fullwidth\\u0022\\u003e\\n\\u003cdiv class=\\u0022container container\\u002d\\u002dspaced-sm\\u0022\\u003e\\u00a0\\u003c\\\/div\\u003e\\n\\u003c\\\/section\\u003e\",\"blockId\":\"Z1anNc6\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1anNc6\"} \/-->","post_title":"VCCP Win Holland &amp; Barrett","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"holland-and-barrett-win","to_ping":"","pinged":"","post_modified":"2021-07-21 15:59:18","post_modified_gmt":"2021-07-21 14:59:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11635","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12691,"post_author":"44","post_date":"2021-03-03 19:06:09","post_date_gmt":"2021-03-03 19:06:09","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"519072079\",\"blockId\":\"1x2fvN\",\"blockUniqueClass\":\"lazyblock-video-1x2fvN\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eCadbury is celebrating the launch of Twirl Orange Unlimited Edition, as the famously elusive chocolate bar returns to shelves as a permanent listing nationwide.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eOur new campaign pokes fun at the exclusivity of limited edition products and the tropes, so common in their marketing campaigns. The bars are 'available for an unlimited time only', 'exclusively available everywhere' and 'available now or whenever'. This exciting new campaign celebrates the well-loved product being back for good, whilst having a bit of fun with the announcement.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign also foregrounds the real shopkeepers and corner shops that made the product such a success. The campaign film provides an opportunity to connect with these shopkeepers and put them and their shops in front of the camera. The film shows you all the places you can pick up a Twirl Orange Unlimited Edition and also reminds you that it\\u2019s available everywhere else too.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo highlight how Cadbury Twirl Orange is now available everywhere, even on your doorstep, Cadbury toured four major cities across the UK, offering fans the chance to win a doorstep delivery of a delicious Twirl Orange, through a PR activation on social led by Golin and ELVIS. The service encouraged Twirl Orange lovers, in London, Liverpool, Birmingham \\u0026amp; Cardiff, to tweet and win the chance of a Twirl Orange delivery directly to their doorstep.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRadhika Pai, Brand Manager for Cadbury Twirl at Mondelez said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003cem\\u003e\\u201cWe are delighted to bring back Cadbury Twirl Orange for good. We know how much our fans loved the chocolate bar, now they can enjoy the carefree feeling of unlimited Twirl Orange all year round. We wanted to celebrate the return of a fan favourite in a special and safe way as well as hero-ing the shopkeepers who helped make it a success.\\u201d\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Twirl Orange Unlimited Edition forms part of an integrated marketing campaign supported across media channels including OOH, digital, social, in-store, PR and media partnerships. Dentsu Aegis Network\\u2019s media agency Carat managed all media planning and buying, Community Management \\u0026amp; CRM was managed by ELVIS and PR activation was led by Golin.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22%22,%22caption%22:%22%22,%22id%22:%22%22,%22link%22:%22%22,%22url%22:%22blob:https:\\\/\\\/www.vccp.com\\\/7e7f9e84-593a-4cdd-8882-ca18316a9337%22%7D\",\"blockId\":\"Z8h1Sv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z8h1Sv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Last year we held a massive presale for the 69p Twirl Orange, which sold out in less than 5 minutes. They were limited edition then. But now they're in shops up and down the country for good, the Unlimited Edition Twirl Orange is born. Exclusively available everywhere and for an unlimited time only. How wonderful.\",\"quotee\":\"Chris Birch and Jonny Parker, Creative Directors at VCCP\",\"blockId\":\"Z2tfLRk\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2tfLRk\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Orange-Twirl-3%22,%22caption%22:%22%22,%22id%22:12721,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=12721%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/Orange-Twirl-3.png%22%7D\",\"blockId\":\"1Cjra\",\"blockUniqueClass\":\"lazyblock-image-full-width-1Cjra\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Cadbury launches Twirl Orange Unlimited Edition","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-launches-twirl-orange-unlimited-edition","to_ping":"","pinged":"","post_modified":"2021-03-08 14:12:20","post_modified_gmt":"2021-03-08 14:12:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12691","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/13787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/54"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=13787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}