{"id":12260,"date":"2020-11-26T16:04:02","date_gmt":"2020-11-26T16:04:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=12260"},"modified":"2020-11-26T16:15:40","modified_gmt":"2020-11-26T16:15:40","slug":"vccp-health-and-edwards-lifesciences-pmea-award-win","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/nov\/vccp-health-and-edwards-lifesciences-pmea-award-win","title":{"rendered":"VCCP Health and Edwards Lifesciences PMEA award win"},"content":{"rendered":"<div class=\"lazyblock-video-ZBcmDO wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/385972349?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-7IfXl wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">We\u2019re delighted that our Reborn Campaign for Edwards Lifesciences\u2019 INSPIRIS RESILIA heart valve, won the \u2018Excellence in engagement through multiple channels\u2019 category at the 2020 Pharmaceutical Market Excellence Awards.<br \/><br \/>The PMEA awards recognise work that delivers clearly identifiable benefits and improved outcomes for patients and society. The awards are specifically designed to celebrate and commend excellence, best practice and innovation in European, international and local markets. <br \/><br \/>The excellence in engagement category required entrants to demonstrate a thorough understanding of the target audience\u2019s channel preferences and design of engagement journeys showing appropriate selection of channels, sequencing and use of engaging content.<br \/><br \/>Stemming from customer insight and delivered via a truly integrated approach that featured a ground-breaking programmatic media strategy, the Reborn campaign brought unprecedented creativity and educational content to the right individual, in the right space, at the right time. And the world responded. <\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Zep4Cu wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It was a very impressive campaign with a high level of reach and engagement. The project was well thought out, designed and executed and clearly exceeded its original estimates. It had great story telling and, importantly, showed improved outcomes and cost effectiveness. \n        <cite>Judges comments, PMEA Awards 2020<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2rd5sC wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\">This campaign has been a joy to work on and a testament to the power of creativity, the importance of agency\/client partnership, and what can be achieved when you have a truly integrated agency. Indeed, special mention should go to VCCP Media who also worked with VCCP Health on this beautiful campaign.\u00a0<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":22,"template":"","categories":[191],"class_list":["post-12260","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10110"],"client_id":"10326","hero_video":"","hero_image":{"ID":12263,"id":12263,"title":"PMEA social post (2)","filename":"PMEA-social-post-2.jpg","filesize":399558,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/nov\/vccp-health-and-edwards-lifesciences-pmea-award-win\/attachment\/pmea-social-post-2","alt":"","author":"22","description":"","caption":"","name":"pmea-social-post-2","status":"inherit","uploaded_to":12260,"date":"2020-11-26 16:15:31","modified":"2020-11-26 16:15:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1024,"height":538,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-300x158.jpg","medium-width":300,"medium-height":158,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-768x404.jpg","medium_large-width":640,"medium_large-height":337,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","large-width":640,"large-height":336,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","1536x1536-width":1024,"1536x1536-height":538,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","2048x2048-width":1024,"2048x2048-height":538,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","Header-width":1024,"Header-height":538,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","Wide-width":1024,"Wide-height":538,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-768x538.jpg","Square-width":768,"Square-height":538,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-307x538.jpg","Tall-width":307,"Tall-height":538,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-768x538.jpg","Mobile-width":768,"Mobile-height":538,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2.jpg","Facebook-width":1024,"Facebook-height":538,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-768x538.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":538,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-2-307x538.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":538}},"meta-title":"VCCP Health and Edwards Lifesciences PMEA award win","meta-description":"We\u2019re delighted that our Reborn Campaign for Edwards Lifesciences\u2019 INSPIRIS RESILIA heart valve, won the \u2018Excellence in engagement through multiple channels\u2019 category at the 2020 Pharmaceutical Market Excellence Awards.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/11\/PMEA-social-post-1.jpg","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11290,"post_author":"3","post_date":"2019-09-24 14:52:44","post_date_gmt":"2019-09-24 13:52:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385972349\",\"blockId\":\"1X4ouT\",\"blockUniqueClass\":\"lazyblock-video-1X4ouT\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022normal\\u0022\\u003eINSPIRIS RESILIA is a revolutionary heart valve designed to return patients to the lives they love after surgery. But, as a new product with no data, we needed to capture the imagination of surgeons to get them to consider trying something new.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022normal\\u0022\\u003eThe \u2018Reborn\u2019 campaign uses animation to tell an emotive story about patients being delivered back into their lives and show how they feel \u2018reborn\u2019 thanks to a durable and long-lasting heart valve.\\u003c\/p\\u003e\\n\\u003cp class=\\u0022normal\\u0022\\u003eWith 52,000 cardiologists to reach in Europe alone, the campaign relied on a targeted digital approach to drive reach and impressions.\u00a0 We used programmatic advertising to reach our audience, driving awareness of our brand and prompting visits to our website to learn how INSPIRIS RESILIA can help their patients feel reborn.\\u003c\/p\\u003e\",\"quote\":\"The insight, \u2018patients may seem frail now, but the lives they want to return to are anything but\u2019 was the catalyst for the campaign.\",\"blockId\":\"1SPAVA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1SPAVA\"} \/-->","post_title":"Reborn","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"reborn","to_ping":"","pinged":"","post_modified":"2020-08-24 12:06:10","post_modified_gmt":"2020-08-24 11:06:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11290","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10813,"post_author":"7","post_date":"2019-12-15 13:54:00","post_date_gmt":"2019-12-15 13:54:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385963744\",\"blockId\":\"1Fszde\",\"blockUniqueClass\":\"lazyblock-video-1Fszde\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22385958356%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22385958372%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZwUnrh\",\"blockUniqueClass\":\"lazyblock-carousel-ZwUnrh\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022normal\\u0022\\u003eThe diagnosis of a chronic condition can throw more than one life into turmoil. Loved ones step up to provide essential care \\u2013\\u00a0but their incredible support often goes unseen.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022normal\\u0022\\u003eThe \\u2018Acts of Love\\u2019 campaign shines a light on the extraordinary lengths carers go to for the people they love. As well as raising awareness, it drives people to Teva\\u2019s Carer Section of the Life Effects website, where they can find content written by other carers.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022normal\\u0022\\u003eHairspray tells the heart-warming story of John, an elderly carer, learning to be a hairdresser so he can help his wife feel like herself again.\\u003c\\\/p\\u003e\",\"quote\":\"In Europe, there are 100 million unpaid carers, a number that grows bigger every day.\",\"blockId\":\"Z2bKOX0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2bKOX0\"} \/-->","post_title":"Acts of Love","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"acts-of-love","to_ping":"","pinged":"","post_modified":"2020-08-27 16:44:33","post_modified_gmt":"2020-08-27 15:44:33","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10813","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12120,"post_author":"22","post_date":"2020-09-23 17:34:00","post_date_gmt":"2020-09-23 16:34:00","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"Welcome, Sarah!\",\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003eVCCP Health has further strengthened its client service team with the appointment of Sarah Verhoeff as Business Director.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eSarah has over 20 years\\u2019 of experience in advertising, with a specialisation in the healthcare sector. Originally focused on the strategic alignment of professional and patient communications, Sarah has worked across dozens of therapy areas, via all media channels,\\u00a0 and on a global scale.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eWhile Sarah\\u2019s therapeutic experience is broad \\u2014 including OTC products, Rx portfolios and medical devices \\u2014 her main areas of expertise include CNS conditions, respiratory, dermatology, as well as rare disease.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eSarah believes in the power of brands that can only come from the identification of truly unique and actionable insights to drive game-changing creative comms. By bringing the right multi-disciplinary teams together for the challenge at hand, Sarah has a proven track record of consistently delivering engaging, effective and award-winning campaigns for her clients.\\u003c\\\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eOf the appointment, Sarah said:\\u003c\\\/strong\\u003e \\u201c\\u003cem\\u003eIt already feels like I\\u2019ve found my new home, so I\\u2019m very pleased to be part of this impressive team. I look forward to partnering with Beverley and the senior team to ensure we maintain our current trajectory.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cstrong\\u003eBeverley Newbury, Managing Director of VCCP Health, added:\\u003c\\\/strong\\u003e \\u003cem\\u003e\\u201cWe are delighted to welcome Sarah to our team during this important period of business growth and expansion. Sarah\\u2019s proven expertise in developing teams and leading global accounts will help us to continue to push boundaries and deliver the best possible work for our clients.\\u201d\\u00a0\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"ZSuhOH\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZSuhOH\"} \/-->","post_title":"Sarah Verhoeff joins VCCP Health","post_excerpt":"","post_status":"draft","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sarah-verhoeff-joins-vccp-health","to_ping":"","pinged":"","post_modified":"2021-07-06 17:59:11","post_modified_gmt":"2021-07-06 16:59:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=12120","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/12260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/22"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=12260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}