{"id":12117,"date":"2020-08-19T10:03:52","date_gmt":"2020-08-19T09:03:52","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=12117"},"modified":"2020-09-24T10:13:55","modified_gmt":"2020-09-24T09:13:55","slug":"2020-guide-to-web-ar","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/aug\/2020-guide-to-web-ar","title":{"rendered":"2020 Guide to Web AR"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2k5he9 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>We&#8217;re over the moon to announce that Nate Hulley, our Technical Lead in VCCP CX and resident\u00a0expert in all thing&#8217;s AR, has recently become a contributor to a brilliant white paper on WebAR, by Zappar.<\/p>\n<p>\u200b&#8221;The reach and accessibility that WebAR delivers opens up many new possibilities for brands and businesses who were excited about the notion of AR but had concerns surrounding app downloads. But as with all things technical, the fact that WebAR is possible is not a good enough reason to execute unless the experience delivers a genuine end user benefit. That requires greater thought as AR matures into a facilitating technology as part of an always-on mobile strategy with more practical everyday utility that needs to be robust, scalable and effective.&#8221;<\/p>\n<p>\u200bGive the full report a read <a href=\"https:\/\/zapworks.typeform.com\/to\/CJyj9dIa\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","categories":[191],"class_list":["post-12117","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":12118,"id":12118,"title":"Zapper_webAR 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08:58:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":800,"height":450,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","1536x1536-width":800,"1536x1536-height":450,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","2048x2048-width":800,"2048x2048-height":450,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","Header-width":800,"Header-height":450,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","Wide-width":800,"Wide-height":450,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-768x450.png","Square-width":768,"Square-height":450,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-307x450.png","Tall-width":307,"Tall-height":450,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-768x450.png","Mobile-width":768,"Mobile-height":450,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","Facebook-width":800,"Facebook-height":450,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-768x450.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":450,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1-307x450.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":450}},"meta-title":"Nate Hulley Contributes to WebAR White Paper","meta-description":"We're over the moon to announce that Nate Hulley, our Technical Lead in VCCP CX and resident\u00a0expert in all thing's AR, has recently become a contributor to a brilliant white paper on WebAR, by Zappar.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/09\/Zapper_webAR-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11003,"post_author":"3","post_date":"2017-05-30 14:44:44","post_date_gmt":"2017-05-30 13:44:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"217974469\",\"blockId\":\"21ggU1\",\"blockUniqueClass\":\"lazyblock-video-21ggU1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_0834%22,%22caption%22:%22%22,%22id%22:11006,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11006%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_0834.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs part of their 2017 brand repositioning\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/canon\/live-for-the-story\\u0022\\u003e\u00a0\u2018Live for the story\u2019\\u003c\/a\\u003e, Canon recognised they needed to inspire and engage the iPhone photography generation (16-35 year olds) who had previously found the brand inaccessible or irrelevant.\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP designed an activation that would encourage (and potentially reward) our target audience for exploring the concept of what \u201cliving for the story\u201d meant. We focused on behaviour close to our audience\u2019s hearts \u2013 sharing stories on Instagram. Showing that Canon celebrated stories of all kind no matter what device you took them on, was a tactic leveraged to bring new people into the ecosystem, with the long-term ambition of converting them to customers.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo in May 2017, we launched a pan-European influencer-lead 10-week activation with model, actress and world-famous storyteller Zoe Kravitz named \u2018365 Days of Summer\u2019. The campaign encouraged people to share their stories of summer on Instagram using the hashtag #liveforthestory, for the chance to chase summer around the world for a whole year \u2013 365 days.\\u003c\/p\\u003e\",\"blockId\":\"8YpoY\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-8YpoY\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_1078%22,%22caption%22:%22%22,%22id%22:11005,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11005%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_1078.jpg%22%7D\",\"blockId\":\"1rgeg\",\"blockUniqueClass\":\"lazyblock-image-full-width-1rgeg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eDuring the 10 week period, Canon distributed 90 unique pieces of social content across their owned channels, supported by over 115 influencers across 19 markets, resulting in 67,000 uses of the hashtag, 16,606 competition entries, 70,000 new fans of Canon\u2019s European Instagram pages and 1 incredibly overwhelmed winner from Portugal!\\u003cbr \/\\u003e\\u003cbr \/\\u003eMoreover, we smashed Canon\u2019s engagement targets by delivering an average engagement rate of 15.4% on Facebook (vs a target of 2%), 17.2% on Instagram (vs a target of 11%) and 0.6% click-through rate (vs a target of 0.3%) on Snapchat.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAs all results were based on targeted paid media (meaning that only audiences between 16-35 were served Canon\u2019s content) we were able to prove that the very audience they had failed to engage previously, were highly engaged with our campaign. In addition to the social results, lifestyle titles such as MTV Europe, Vogue, Cosmopolitan and Wonderland magazine backed the campaign resulting in an estimated PR reach of 313 million, cementing further brand relevance amongst this trend-focused youth audience.\\u003c\/p\\u003e\",\"quote\":\"So how did it do?\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_1567%202%22,%22caption%22:%22%22,%22id%22:11004,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11004%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_1567-2.jpg%22%7D\",\"blockId\":\"31vDL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-31vDL\"} \/-->","post_title":"365 Days of Summer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"365-days-of-summer","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:28","post_modified_gmt":"2021-08-02 14:32:28","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11003","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10813,"post_author":"7","post_date":"2019-12-15 13:54:00","post_date_gmt":"2019-12-15 13:54:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"385963744\",\"blockId\":\"1Fszde\",\"blockUniqueClass\":\"lazyblock-video-1Fszde\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22385958356%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22385958372%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZwUnrh\",\"blockUniqueClass\":\"lazyblock-carousel-ZwUnrh\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022normal\\u0022\\u003eThe diagnosis of a chronic condition can throw more than one life into turmoil. Loved ones step up to provide essential care \\u2013\\u00a0but their incredible support often goes unseen.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022normal\\u0022\\u003eThe \\u2018Acts of Love\\u2019 campaign shines a light on the extraordinary lengths carers go to for the people they love. As well as raising awareness, it drives people to Teva\\u2019s Carer Section of the Life Effects website, where they can find content written by other carers.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022normal\\u0022\\u003eHairspray tells the heart-warming story of John, an elderly carer, learning to be a hairdresser so he can help his wife feel like herself again.\\u003c\\\/p\\u003e\",\"quote\":\"In Europe, there are 100 million unpaid carers, a number that grows bigger every day.\",\"blockId\":\"Z2bKOX0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2bKOX0\"} \/-->","post_title":"Acts of Love","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"acts-of-love","to_ping":"","pinged":"","post_modified":"2020-08-27 16:44:33","post_modified_gmt":"2020-08-27 15:44:33","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10813","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11990,"post_author":"11","post_date":"2019-08-28 15:29:00","post_date_gmt":"2019-08-28 14:29:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"350978301\",\"blockId\":\"27d0OI\",\"blockUniqueClass\":\"lazyblock-video-27d0OI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eTo celebrate its 50th anniversary, Airbus challenged us with the creation of a global, integrated campaign.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eBy drawing upon the full range of skills across the Good Relations team we delivered a fully integrated global campaign, with the entire Airbus business united under the strategic campaign narrative \\u2018Pioneering Progress\\u2019.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThis narrative \\u2013 celebrating the passion, talent and pioneering spirit which drives everyone at Airbus to shape the future \\u2013 helped us to create fresh campaign content and storytelling angles, which brought to life the stories of people across the business, reaching new audiences around the world.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThrough the development and launch of a distinctive campaign website we \\u2018unlocked\\u2019 50 stories of pioneering progress over 50 consecutive days, beginning on the day of the anniversary.\\u003cbr \\\/\\u003eEach story was crafted to provide compelling content across the full range of paid, shared and owned channels, capturing the essential elements of who Airbus is, what makes it different, its achievements, and the value the business brings to the world \\u2013 today and in the future.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAll content was developed centrally within Good Relations, and drawing on the full range of the agency\\u2019s expertise, the campaign and its 50 stories were revealed and amplified globally \\u2013 through web, social, influencer and internal platforms - and in several languages by local market teams within Airbus.\\u003c\\\/p\\u003e\",\"quote\":\"We wanted to use this milestone as an opportunity to celebrate the achievements of the business.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Carousel%20-%20600x600%20-%20Logo%22,%22caption%22:%22%22,%22id%22:11992,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11992%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Carousel-600x600-Logo.jpg%22%7D\",\"blockId\":\"E7swJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-E7swJ\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Airbus-50-day-17-hero-image-hub%20(14)%22,%22caption%22:%22%22,%22id%22:11993,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11993%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Airbus-50-day-17-hero-image-hub-14.jpg%22%7D\",\"blockId\":\"ZM8z3G\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZM8z3G\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We created engaging, \\u2018social first\\u2019 content with innovative formats including Facebook Instant Experiences and Influencer content, and implemented a holistic paid social strategy across all Airbus channels. \",\"blockId\":\"Z19tfDA\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z19tfDA\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EOur%20strategy%20of%20unlocking%20content%20gradually,%20day-by-day,%20enabled%20us%20to%20engage%20multiple%20audiences%20over%20a%20nearly%202-month%20period.%C2%A0%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EBy%20the%20end%20of%20day%2050,%20the%20campaign%20had%20generated%20a%20total%20of%20almost%20210,000%20website%20visits,%20a%20social%20reach%20of%20over%2041%20million,%20and%20almost%204.5%20million%20social%20engagements.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"Z1UJ8nj\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1UJ8nj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Importantly for Airbus the campaign also generated channel growth of 166,034 new followers - 83% more growth than the previous 6 week period - and a 1,076% increase in positive comments across social channels.\",\"blockId\":\"Z139lqY\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z139lqY\"} \/-->","post_title":"Celebrating 50 Years of 'Pioneering Progress'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"celebrating-50-years-of-pioneering-progress","to_ping":"","pinged":"","post_modified":"2020-08-28 16:28:42","post_modified_gmt":"2020-08-28 15:28:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11990","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/12117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=12117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}