{"id":11785,"date":"2020-08-20T10:32:04","date_gmt":"2020-08-20T09:32:04","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11785"},"modified":"2020-08-26T16:04:42","modified_gmt":"2020-08-26T15:04:42","slug":"finding-your-north-star-in-an-ecommerce-world","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/aug\/finding-your-north-star-in-an-ecommerce-world","title":{"rendered":"Finding your north star in an Ecommerce World"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2ldFcx wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Don&#8217;t miss out on this fascinating talk.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>As cautious consumers continue to focus their time and money on online shopping, how can brands keep pace in the fast-changing waters of digital commerce while staying true to their brand and mission?\u00a0<br \/><br \/>Join this session where Melanie Wong, VCCP&#8217;s Global Planning Director based out of London, will outline how brands can use compass planning to build a strong brand resilient to turbulence and change. Alex Zhang, our\u00a0Regional Strategy Director from VCCP Singapore, will then provide insights on how we can apply this approach to Asia\u2019s e-commerce landscape and create effective marketing.\u00a0<\/p>\n<p>You can find the details on the poster below, and register your (virtual) seat or receive a recording if you&#8217;re unable to watch live by clicking\u00a0<a href=\"https:\/\/bddy.me\/2Q9bD8e\">here<\/a>.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z12DiY7 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/image001.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","categories":[191],"class_list":["post-11785","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"visible_on_home_page":[],"websites_to_publish":["7"],"capability_ids":[],"client_id":"","author":false,"hero_video":"","hero_image":{"ID":11819,"id":11819,"title":"jasper bell article image","filename":"jasper-bell-article-image-1.jpg","filesize":107959,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/aug\/finding-your-north-star-in-an-ecommerce-world\/attachment\/jasper-bell-article-image","alt":"","author":"1","description":"","caption":"","name":"jasper-bell-article-image","status":"inherit","uploaded_to":11785,"date":"2020-08-25 11:28:32","modified":"2020-08-25 11:28:32","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1392,"height":575,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-300x124.jpg","medium-width":300,"medium-height":124,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-768x317.jpg","medium_large-width":640,"medium_large-height":264,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-1024x423.jpg","large-width":640,"large-height":264,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1.jpg","1536x1536-width":1392,"1536x1536-height":575,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1.jpg","2048x2048-width":1392,"2048x2048-height":575,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1.jpg","Header-width":1392,"Header-height":575,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1.jpg","Wide-width":1392,"Wide-height":575,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-1152x575.jpg","Square-width":768,"Square-height":383,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-768x575.jpg","Tall-width":307,"Tall-height":230,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-768x575.jpg","Mobile-width":768,"Mobile-height":575,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-1200x575.jpg","Facebook-width":1200,"Facebook-height":575,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-768x575.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":575,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/jasper-bell-article-image-1-384x575.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":460}},"meta-title":"Finding your north star in an ecommerce world","meta-description":"As cautious consumers continue to do the bulk of their shopping online under the dual clouds of a global pandemic and economic recession \u2013 how should marketers proceed? Join this discussion where Melanie and Alex map out how to stay  true to brand and mission while navigating the fast-changing waters of digital commerce.","social-media-image":false,"news_id":"191","relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"1","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"Our News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2025-03-12 12:14:50","post_modified_gmt":"2025-03-12 12:14:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}