{"id":11647,"date":"2020-06-19T17:11:00","date_gmt":"2020-06-19T16:11:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11647"},"modified":"2020-08-28T14:42:54","modified_gmt":"2020-08-28T13:42:54","slug":"hattingley-valley-win","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/jun\/hattingley-valley-win","title":{"rendered":"VCCP Media Win Hattingley Valley"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-r5tJW wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          VCCP Media has been appointed to handle all media planning, buying and brand partnerships for English sparkling wine producer Hattingley Valley.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Hattingley Valley is one of the most respected producers of English sparkling wines in the country, with wines recognised in competitions across the globe. To celebrate its 10-year anniversary, Hattingley wished to take a brave move to invest in something new and different, to appeal to a broader audience. The winery decided to seize the opportunity to capitalise on affordable media options presented to them during this current time, by launching its first ever TV campaign in the UK, in partnership with SKY.<br \/><br \/>Gareth Maxwell, commercial director at Hattingley Valley, said: \u201cWe felt the team at VCCP Media immediately understood what we are planning to do both from a strategic and commercial perspective. Their strong entrepreneurial spirit demonstrated that we are all aligned for success. Coinciding with our 10th anniversary, they have positively challenged us to get the right media mix and produced considered plans for our launch to mainstream media in the UK, to promote and support the hospitality industry locally\u201d.<br \/><br \/>Tara Marus, joint CEO at VCCP Media, commented: \u201cWe are really excited to be launching Hattingley Valley in to the UK market with the first ever TV spot for an English producer. Working with their innovative and passionate team, as a Challenger brand with challenger spirit, they really do epitomise the type of brand we love to work with\u201d.<br \/><br \/>The TV Spot was made in-house at Hattingley Valley and launched on the 18th June across Sky News, Comedy Central, Sky Witness, Sky Documentaries, Sky 1, Food Network, Fox, Sky Arts and TLC.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11647","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":["10112"],"client_id":"","websites_to_publish":[],"author":false,"hero_video":"","hero_image":{"ID":11648,"id":11648,"title":"HV 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Valley Appoints VCCP Media to Launch Its First TV Campaign","meta-description":"VCCP Media has been appointed to handle all media planning, buying and brand partnerships for English sparkling wine producer Hattingley Valley.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/HV-JPG-1.jpg","news_id":"191","relateditems":[{"relateditem":false},{"relateditem":{"ID":10762,"post_author":"3","post_date":"2020-06-22 12:04:59","post_date_gmt":"2020-06-22 11:04:59","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"431403414\",\"blockId\":\"2j5R7R\",\"blockUniqueClass\":\"lazyblock-video-2j5R7R\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVinted, Europe\u2019s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan \u201cIf you don\u2019t wear it, sell it!\u201d, in line with their mission to make second-hand fashion the first choice worldwide.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe creative was done in-house and the media, which is running across Sky channels, was handled by VCCP Media.\u00a0\\u003c\/p\\u003e\",\"quote\":\"VCCP Media get Vinted back on British TV\",\"blockId\":\"1S7puj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1S7puj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At a time when lots of advertisers are pulling spend we are really excited to be able to get Vinted back on British TV's, especially as we can take advantage of the increased viewership for young adults at affordable rates.\",\"quotee\":\"Lee Baring, Head of Agency Trading at VCCP Media\",\"blockId\":\"1R5TIm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1R5TIm\"} \/-->","post_title":"Getting Vinted back on TV","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"getting-vinted-back-on-tv","to_ping":"","pinged":"","post_modified":"2020-08-24 10:14:10","post_modified_gmt":"2020-08-24 09:14:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10762","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11458,"post_author":"1","post_date":"2018-01-01 11:05:21","post_date_gmt":"2018-01-01 11:05:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"249655381\",\"blockId\":\"1THP64\",\"blockUniqueClass\":\"lazyblock-video-1THP64\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe knew that maintaining momentum during such a business-critical period would require no small amount of steadfast marketing - we'd have to drive as many people to their website and app as possible.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eNYD is a tricky moment to gain cut-through or share of voice. It's saturated with brands vying for attention, with Just Eat alone predicting it would sell 500,000 dishes that day.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also knew that NYD is plagued with the same old monotonous dialogue; new year, new you, righting wrongs and writings resolutions. With each and every brand competing for virtuosity share.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make things even more challenging, it's statistically the most hungover day of the year - meaning an audience that weren't exactly geared and primed to watch ads.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo rather than cook up the same old advertising, pandering to the same old clich\u00e9s, we launched a pop-up 24-hour channel full of content people would truly want in their time of need.\\u003c\/p\\u003e\",\"quote\":\"New Year's Day is the most important day of the year for takeaways. It's also the biggest sales driving-day for Domino's, with the brand expecting to make eight pizzas a second.\",\"blockId\":\"Z18VxWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18VxWR\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185653%22,%22caption%22:%22%22,%22id%22:11467,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11467%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185653.jpg%22%7D\",\"blockId\":\"ZYU8ft\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZYU8ft\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe result? A total takeover of Sky Channel 539; a one-stop-shop for the most soothing, relaxing content imaginable - with absolutely no brainpower required. Think sleeping puppies, a crackinling fireplace, and a 'live' stream of a stream.\\u003c\/h4\\u003e\",\"blockId\":\"ZBjP7S\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZBjP7S\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185551%22,%22caption%22:%22%22,%22id%22:11466,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11466%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185551.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSo, how did we do?\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe brought just over\u00a0\\u003cb\\u003e9 million impressions,\u00a0\\u003c\/b\\u003esplit across Facebook, Instagram Stories, Twitter and Spotify ads, including influencers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAs the campaign carried through, we started to get people talking - earning a total of\u00a0\\u003cb\\u003e101 million impressions\\u003c\/b\\u003e. With 85 million impressions direct from social buzz and chatter, and the rest from press coverage both on-site and on social.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThose impressions soon turned into action; we almost quadrupled traffic to\u00a0\\u003cb\\u003e387.4%\\u003c\/b\\u003e\u00a0and app opens to\u00a0\\u003cb\\u003e110%\\u003c\/b\\u003e\u00a0against the daily average.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eEventually, that actions got the tills ringing - with the campaign driving a\u00a0\\u003cb\\u003e19.3%\\u003c\/b\\u003e\u00a0YoY increase in online sales.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results paid dividend, with\u00a0\\u003cb\\u003e14.7%\\u003c\/b\\u003e\u00a0of sales coming directly from social ads, delivering \u00a3387.4 in online sales - that's a\u00a0\\u003cb\\u003e17x\\u003c\/b\\u003e\u00a0Return on Advertising Spend.\\u003c\/p\\u003e\",\"blockId\":\"zBNSC\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-zBNSC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185743%22,%22caption%22:%22%22,%22id%22:11465,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11465%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185743.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185828%22,%22caption%22:%22%22,%22id%22:11464,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11464%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185828.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185357%22,%22caption%22:%22%22,%22id%22:11463,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11463%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185357.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185641%22,%22caption%22:%22%22,%22id%22:11462,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11462%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185641.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185912%22,%22caption%22:%22%22,%22id%22:11461,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11461%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185912.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2ph5UO\",\"blockUniqueClass\":\"lazyblock-carousel-Z2ph5UO\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to maintain business momentum on the biggest day of the year for Domino's. 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