{"id":11637,"date":"2020-07-08T16:31:54","date_gmt":"2020-07-08T15:31:54","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11637"},"modified":"2020-08-27T12:55:07","modified_gmt":"2020-08-27T11:55:07","slug":"vccp-win-walkers","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/jul\/vccp-win-walkers","title":{"rendered":"VCCP win Walkers account"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZPWisQ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We are thrilled and delighted to be their partner in creating the next chapter.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>We are absolutely thrilled to announce that Walkers has awarded it&#8217;s advertising account to VCCP after a competitive pitch.\u00a0<br \/><br \/>White Door Consulting and Tina Fegent assisted with the process.\u00a0<br \/><br \/>Julian Douglas, vice-chairman at VCCP, said: &#8220;Walkers is an iconic brand, creating some of the most memorable advertising in history, and we are thrilled and delighted to be their partner in creating the next chapter. A massive thanks to the whole team at Walkers and White Door Consulting for running a superb process under lockdown. It showed what is possible and we can\u2019t wait to get started.&#8221;<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11637","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","websites_to_publish":[],"author":false,"hero_video":"","hero_image":{"ID":11638,"id":11638,"title":"walkers background","filename":"walkers-background-1.jpg","filesize":197174,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/jul\/vccp-win-walkers\/attachment\/walkers-background-2","alt":"","author":"11","description":"","caption":"","name":"walkers-background-2","status":"inherit","uploaded_to":11637,"date":"2020-08-19 15:29:50","modified":"2020-08-19 15:29:50","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"VCCP win Walkers account","meta-description":"We are absolutely thrilled to announce that Walkers has awarded it's advertising account to VCCP after a competitive pitch.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/walkers-background-1.jpg","news_id":"191","relateditems":[{"relateditem":{"ID":11162,"post_author":"7","post_date":"2020-05-29 17:44:00","post_date_gmt":"2020-05-29 16:44:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"424803082\",\"blockId\":\"Z22I7eJ\",\"blockUniqueClass\":\"lazyblock-video-Z22I7eJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCompare the Market had lost two of their most powerful tools to do this: Meerkat Movies and Meerkat Meals were effectively put on ice by social distancing rules.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIn a matter of weeks, Meerkat Music was born. With the intention of lifting the mood of the nation, while staying true to the entertaining DNA of the brand, we decided it was time to put on one helluva show.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eNo mere bedroom live-stream, this. Aleksandr dusted off his little black book to reunite Take That with Robbie Williams, making front page news around the world and putting Compare the Market firmly back on the nation\\u2019s agenda.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eTheir first-ever show was available to everyone and featured an exclusive reunion of iconic British band, Take That and Robbie Williams \\u2013 broadcast digitally from their homes. In a world-first, the band performed together in a streamed online show via YouTube and Facebook Premiere.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eAleksandr Orlov took centre stage as the presenter of this new entertainment series and fans were thrilled to see the band perform a series of their most celebrated hits. 600,000 people watched the show live across YouTube and Facebook, and the current total watching figures are now over 3 million and counting.\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eGary Barlow, Howard Donald, Mark Owen and Robbie Williams chose to support Nordoff Robbins (with whom the band have a long-standing relationship), as well as the charity Crew Nation, a global relief fund for live music crews, alongside this one-off streamed reunion performance.\\u003c\\\/p\\u003e\",\"quote\":\"Lockdown hit. We all needed ways to keep positive, and take our mind off things.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22aleksandr%22,%22caption%22:%22%22,%22id%22:11171,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11171%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/aleksandr-1.jpg%22%7D\",\"blockId\":\"1RPbAi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1RPbAi\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eStay tuned for more acts from Meerkat Music, as the new platform will only gather momentum from here on in.\\u003c\\\/h4\\u003e\",\"blockId\":\"1gEJXC\",\"blockUniqueClass\":\"lazyblock-text-full-width-1gEJXC\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2228CTMMEERKATMUSICGIGGH10e100345918Still020%20copy%202%22,%22caption%22:%22%22,%22id%22:11170,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11170%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/28CTMMEERKATMUSICGIGGH10e100345918Still020-copy-2-1.jpg%22%7D\",\"blockId\":\"1AeUmj\",\"blockUniqueClass\":\"lazyblock-image-full-width-1AeUmj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This is a world first for us! Reuniting with our old friend online for a one-off performance! It\\u2019s always great getting back together with Robbie and we are really excited to be part of this unique show that everyone can enjoy from home. We are also delighted to be supporting Nordoff Robbins and Crew Nation around this show, two charities very close to our hearts.\",\"quotee\":\"Take That\",\"blockId\":\"z7TzQ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-z7TzQ\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"Meerkat Music Reunites Take That","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"take-that-meerkat-music","to_ping":"","pinged":"","post_modified":"2020-08-27 16:36:42","post_modified_gmt":"2020-08-27 15:36:42","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11162","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10668,"post_author":"7","post_date":"2020-04-08 16:59:22","post_date_gmt":"2020-04-08 15:59:22","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022p1\\u0022\\u003eThe charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eTo drive donations, 100 limited edition prints will be\\u00a0up\\u00a0for sale. The ten other artists who have lent their skills\\u00a0are\\u00a0Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford,\\u00a0Bett Norris,\\u00a0Cajsa Holgersson, and Oli Frape.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eBlack and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eZo\\u00eb Abrams, Executive Director at the British Red Cross said: \\u201cWe are delighted to be working with artists across the UK to help spread the powerful message that\\u00a0although this virus may mean we are apart, kindness will keep us together.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cThe British Red Cross has supported people in crisis for over 150 years. Throughout two world wars we connected people who wanted to do their bit to help with those who were in need.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cToday as our nation faces this virus, we want these inspirational artworks to encourage people to take action and join our kindness movement.\\u00a0 Remember that though you may be anxious and uncertain, you are not powerless and you are not alone.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness\\u00a0can make a difference. There has already been\\u00a0an outpouring of\\u00a0acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out\\u00a0with\\u00a0the launch of a public manifesto across press, social and \\u00a0a 30\\u201d radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the\\u00a07 April\\u00a0and will be released throughout April.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eOver 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want\\u00a0to get help or give help\\u00a0they should\\u00a0visit redcross.org.uk\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe Red Cross online shop can be visited at \\u003ca href=\\u0022https:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u0022\\u003ehttps:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThis is the first campaign for British Red Cross created by VCCP, since being selected as their creative agency following a competitive pitch in January 2020.\\u003c\\\/p\\u003e\",\"quote\":\"In response to the UK\\u2019s Covid-19 lockdown, the British Red Cross have launched a new integrated campaign to reassure the public that though the virus may keep us apart, kindness will keep us together.\",\"blockId\":\"WUkn1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-WUkn1\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9%22,%22caption%22:%22%22,%22id%22:11810,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/british-red-cross\\\/kindness-will-keep-us-together\\\/attachment\\\/brcr20001_british_red_cross_covid19_content_16x9-5\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9.jpg%22%7D\",\"blockId\":\"Z2s2sp7\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2s2sp7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Kindness and creativity abound during times of crisis. These artworks will help share a positive and reassuring message throughout this isolation.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director, VCCP Kin\",\"blockId\":\"1qfAXx\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1qfAXx\"} \/-->","post_title":"Kindness Will Keep Us Together","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kindness-will-keep-us-together","to_ping":"","pinged":"","post_modified":"2020-08-27 16:40:47","post_modified_gmt":"2020-08-27 15:40:47","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10668","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10818,"post_author":"3","post_date":"2020-01-01 14:05:39","post_date_gmt":"2020-01-01 14:05:39","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"414009107\",\"blockId\":\"Zf19Yb\",\"blockUniqueClass\":\"lazyblock-video-Zf19Yb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors up and down the country.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe result is \u201cThis doesn\u2019t need to end\u201d, a film made by VCCP and Clouded Vision. Working together they created a spot that highlights the generous acts we are seeing in society, and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe film launched during Gogglebox on 1st May, and remains available to watch on Cadbury\u2019s owned social channels.\\u003c\/p\\u003e\",\"quote\":\"Celebrating the myriad acts of kindness, big and small, happening during the coronavirus pandemic.\",\"blockId\":\"Z1WELT1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1WELT1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020200501%20at%20152820%22,%22caption%22:%22%22,%22id%22:10825,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10825%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152820.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020200501%20at%20152926%22,%22caption%22:%22%22,%22id%22:10824,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10824%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20200501-at-152926.jpg%22%7D%7D%5D\",\"blockId\":\"1tiScB\",\"blockUniqueClass\":\"lazyblock-two-column-images-1tiScB\"} \/-->","post_title":"This Doesn't Need To End","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"this-doesnt-need-to-end","to_ping":"","pinged":"","post_modified":"2020-08-27 09:25:10","post_modified_gmt":"2020-08-27 08:25:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10818","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}