{"id":11632,"date":"2021-08-21T16:05:00","date_gmt":"2021-08-21T15:05:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11632"},"modified":"2021-09-06T08:57:23","modified_gmt":"2021-09-06T07:57:23","slug":"vccp-business-customer-experience","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/aug\/vccp-business-customer-experience","title":{"rendered":"Global CMO Research Findings"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1MAEMO wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Global CMO Research \u2013 improving customer service is the No.1 challenge                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>No one could have predicted Covid-19 and how much it would derail the year as it has. Now, as we embark on building back better, the timing feels right to share the insight from our latest research with fifty CMO\u2019s of the world\u2019s largest B2B companies. Read how improving customer experience remains the No.1 challenge for all global CMOs. And of the five underlying principles of great customer experience, Integrity is ranked highest and Personalisation ranked lowest.<br \/><br \/>Download\u00a0<a href=\"https:\/\/www.vccp.com\/-\/media\/vccpfileuploads\/ukandglobal\/vccp-business-maintaining-relevance-through-customer-experience-140720.ashx?la=en-gb&amp;hash=5430E6ED64E0B075A764F06E36B5DCC16687348E\"><strong>here<\/strong><\/a> \u2018Maintaining Relevance through Customer Experience\u2019, the summary report of the findings and our interpretation of what the priorities are for B2B CMOs. Please get in touch if would like to discuss how we can help your business respond to your B2B challenges.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11632","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":["992"],"client_id":"","websites_to_publish":[],"author":false,"hero_video":"","hero_image":{"ID":11634,"id":11634,"title":"VCCP business report header","filename":"VCCP-business-report-header.jpg","filesize":35502,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/aug\/vccp-business-customer-experience\/attachment\/vccp-business-report-header","alt":"","author":"11","description":"","caption":"","name":"vccp-business-report-header","status":"inherit","uploaded_to":11632,"date":"2020-08-19 15:03:55","modified":"2020-08-19 15:03:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Maintaining relevance through customer experience","meta-description":"No one could have predicted Covid-19 and how much it would derail the year as it has.  Now, as we embark on building back better, the timing feels right to share the insight from our latest research with fifty CMO\u2019s of the world\u2019s largest B2B companies. Read how improving customer experience remains the No.1 challenge for all global CMOs. And of the five underlying principles of great customer experience, Integrity is ranked highest and Personalisation ranked lowest.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header.jpg","news_id":"191","relateditems":[{"relateditem":{"ID":634,"post_author":"1","post_date":"2020-06-24 09:56:54","post_date_gmt":"2020-06-24 08:56:54","post_content":"<!-- wp:lazyblock\/page-title {\"title\":\"Our Capabilities\",\"blockId\":\"Z24KL4u\",\"blockUniqueClass\":\"lazyblock-page-title-Z24KL4u\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWith advertising and communications, we believe it only works if it all works.\u00a0 From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive.\u00a0 That\u2019s how we transform a client\u2019s business.\u00a0 We\u2019re a fully integrated creative agency offering the following skills and services:\\u003c\/p\\u003e\",\"quote\":\"We are the challenger agency for challenger brands.\",\"top-padding\":true,\"blockId\":\"Z1pypLu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1pypLu\"} \/-->","post_title":"Our Capabilities","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capabilities","to_ping":"","pinged":"","post_modified":"2025-12-02 12:08:43","post_modified_gmt":"2025-12-02 12:08:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=634","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":212,"post_author":"1","post_date":"2020-06-15 22:26:43","post_date_gmt":"2020-06-15 21:26:43","post_content":"","post_title":"Work","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"work","to_ping":"","pinged":"","post_modified":"2024-04-16 16:47:36","post_modified_gmt":"2024-04-16 15:47:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=212","menu_order":1,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":896,"post_author":"1","post_date":"2020-07-01 10:07:30","post_date_gmt":"2020-07-01 09:07:30","post_content":"","post_title":"Our News","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news","to_ping":"","pinged":"","post_modified":"2025-03-12 12:14:50","post_modified_gmt":"2025-03-12 12:14:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=896","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}