{"id":11628,"date":"2020-01-22T15:58:00","date_gmt":"2020-01-22T15:58:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11628"},"modified":"2020-08-28T14:42:02","modified_gmt":"2020-08-28T13:42:02","slug":"vccp-media-new-leadership-structure-2020","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/jan\/vccp-media-new-leadership-structure-2020","title":{"rendered":"VCCP Media Begins 2020 with New Leadership Structure"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1L13mS wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          VCCP Media\u2019s plans for growth in 2020 have commenced with an exciting new leadership structure and a new senior hire.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Marie Oldham, formerly chief strategy officer, has been promoted to the newly created position of executive chair, with chief operating officer Tara Marus and chief integration officer Peter Bennett becoming joint CEOs.\u00a0\u00a0<br \/><br \/>Steve Taylor will be joining the business imminently to become joint CSO of VCCP Media alongside Simon Jenkins. Taylor joins from OMD where he is currently global partnerships and innovation lead, Daimler. Prior to this he was chief product officer at Hearts and Science, where he was a key part of the team that set up the business in the UK. He has also had leading strategy roles at PHD, Stack, Saatchi &amp; Saatchi and AKQA.<br \/><br \/>Michael Sugden, CEO, VCCP Partnership said:\u201cThe new line up is just reward for a team, who in 2019, delivered our strongest year ever. It also augments our mission to challenge the bad habits of the media industry&#8221;<br \/><br \/>Marie Oldham, executive chair added: \u201cWe have been steadily building a strong team at all levels within VCCP Media and we are proud to be working with great clients such as Investec, The Royal British Legion, GDST and Organix. The arrival of Steve and our new structure will enable us to strengthen our integrated proposition and take the agency to the next level in 2020\u201d<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11628","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":["10112"],"client_id":"","websites_to_publish":[],"author":false,"hero_video":"","hero_image":{"ID":11629,"id":11629,"title":"vccp media management","filename":"vccp-media-management-1.jpg","filesize":87826,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/jan\/vccp-media-new-leadership-structure-2020\/attachment\/vccp-media-management-2","alt":"","author":"11","description":"","caption":"","name":"vccp-media-management-2","status":"inherit","uploaded_to":11628,"date":"2020-08-19 14:57:13","modified":"2020-08-19 14:57:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"VCCP Media Begins 2020 with New Leadership Structure","meta-description":"Agency announces new roles for Marie Oldham, Tara Marus, Peter Bennett and Steve Taylor.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/vccp-media-management-1.jpg","news_id":"191","relateditems":[{"relateditem":{"ID":11647,"post_author":"11","post_date":"2020-06-19 17:11:00","post_date_gmt":"2020-06-19 16:11:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eHattingley Valley is one of the most respected producers of English sparkling wines in the country, with wines recognised in competitions across the globe. To celebrate its 10-year anniversary, Hattingley wished to take a brave move to invest in something new and different, to appeal to a broader audience. The winery decided to seize the opportunity to capitalise on affordable media options presented to them during this current time, by launching its first ever TV campaign in the UK, in partnership with SKY.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eGareth Maxwell, commercial director at Hattingley Valley, said: \\u201cWe felt the team at VCCP Media immediately understood what we are planning to do both from a strategic and commercial perspective. Their strong entrepreneurial spirit demonstrated that we are all aligned for success. Coinciding with our 10th anniversary, they have positively challenged us to get the right media mix and produced considered plans for our launch to mainstream media in the UK, to promote and support the hospitality industry locally\\u201d.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eTara Marus, joint CEO at VCCP Media, commented: \\u201cWe are really excited to be launching Hattingley Valley in to the UK market with the first ever TV spot for an English producer. Working with their innovative and passionate team, as a Challenger brand with challenger spirit, they really do epitomise the type of brand we love to work with\\u201d.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe TV Spot was made in-house at Hattingley Valley and launched on the 18th June across Sky News, Comedy Central, Sky Witness, Sky Documentaries, Sky 1, Food Network, Fox, Sky Arts and TLC.\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"VCCP Media has been appointed to handle all media planning, buying and brand partnerships for English sparkling wine producer Hattingley Valley.\",\"blockId\":\"r5tJW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-r5tJW\"} \/-->","post_title":"VCCP Media Win Hattingley Valley","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hattingley-valley-win","to_ping":"","pinged":"","post_modified":"2020-08-28 14:42:54","post_modified_gmt":"2020-08-28 13:42:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11647","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10762,"post_author":"3","post_date":"2020-06-22 12:04:59","post_date_gmt":"2020-06-22 11:04:59","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"431403414\",\"blockId\":\"2j5R7R\",\"blockUniqueClass\":\"lazyblock-video-2j5R7R\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVinted, Europe\u2019s largest online C2C marketplace dedicated to second-hand fashion, is making its first foray into the UK market since 2018 with a brand new TV spot.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign sees Vinted encouraging the nation to declutter their wardrobes with the slogan \u201cIf you don\u2019t wear it, sell it!\u201d, in line with their mission to make second-hand fashion the first choice worldwide.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe creative was done in-house and the media, which is running across Sky channels, was handled by VCCP Media.\u00a0\\u003c\/p\\u003e\",\"quote\":\"VCCP Media get Vinted back on British TV\",\"blockId\":\"1S7puj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1S7puj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At a time when lots of advertisers are pulling spend we are really excited to be able to get Vinted back on British TV's, especially as we can take advantage of the increased viewership for young adults at affordable rates.\",\"quotee\":\"Lee Baring, Head of Agency Trading at VCCP Media\",\"blockId\":\"1R5TIm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1R5TIm\"} \/-->","post_title":"Getting Vinted back on TV","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"getting-vinted-back-on-tv","to_ping":"","pinged":"","post_modified":"2020-08-24 10:14:10","post_modified_gmt":"2020-08-24 09:14:10","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10762","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11493,"post_author":"3","post_date":"2017-09-04 13:47:24","post_date_gmt":"2017-09-04 12:47:24","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eSomeOne has been working alongside Argent, local residents, retailers \\u0026amp; restaurateurs to help better connect this unique central London location.\\u003c\/p\\u003e\\n\\u003cp\\u003eHundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London\u2019s most exciting neighbourhoods.\\u003c\/p\\u003e\\n\\u003cp\\u003eGreat brands have many visual and verbal assets to call upon. Rolex, for example, has a crown icon, a word mark, a texture, a pattern, a colour system, a typographic style\u2026 this enables them to brand everything from a watch to a box to a stadium intelligently. We set out to develop this broader range of assets, for a broad range of audiences and applications.\\u003c\/p\\u003e\",\"quote\":\"A new visual and verbal branding has launched to support London\u2019s most exciting creative quarter. \",\"blockId\":\"maBwG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-maBwG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115531%22,%22caption%22:%22%22,%22id%22:11500,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11500%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115531.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133502%22,%22caption%22:%22%22,%22id%22:11499,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11499%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133502.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133451%22,%22caption%22:%22%22,%22id%22:11498,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11498%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133451.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115601%22,%22caption%22:%22%22,%22id%22:11497,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11497%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115601.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133440%22,%22caption%22:%22%22,%22id%22:11496,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11496%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133440.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1SnPD6\",\"blockUniqueClass\":\"lazyblock-carousel-1SnPD6\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eVery few areas of London offer such a rich collection of things to see, eat, drink and do. It\u2019s time people start to discover what\u2019s happening at King\u2019s Cross.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1eqKBs\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1eqKBs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180516%20at%20133427%22,%22caption%22:%22%22,%22id%22:11495,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11495%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180516-at-133427.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs a place so rich in diverse offers, from Google\u2019s cutting-edge tech, to Saint Martins world-class creativity \u2014 this is a place of radical thinking mixed with international food and drink \u2014 it makes for a magnetic mix.\\u003cbr \/\\u003e\\u003cbr \/\\u003eNorth of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.\\u003cbr \/\\u003e\\u003cbr \/\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eFrom music festivals to \u2018designjunction\u2019. King\u2019s Cross hosts public events to rival almost any other part of London.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo reflect this position, SomeOne has been working with the teams at King\u2019s Cross to develop a refreshed visual and verbal approach rolling out across all of the area\u2019s communications. From social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public.\\u003c\/p\\u003e\\n\\u003cp\\u003eExtensive new mapping design has been developed by SomeOne to help people better navigate this rapidly changing neighbourhood.\\u003c\/p\\u003e\",\"blockId\":\"kYM6i\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-kYM6i\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180820%20at%20115652%22,%22caption%22:%22%22,%22id%22:11494,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11494%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180820-at-115652.jpg%22%7D\",\"blockId\":\"Xt60s\",\"blockUniqueClass\":\"lazyblock-image-full-width-Xt60s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20new%20brand%20work%20is%20all%20hosted%20on%20SomeOne%E2%80%99s%20custom%20CloudLines%20platform.%C2%A0Doing%20away%20with%20dull,%20unread%20PDF%20guidelines%20so%20often%20deployed%20in%20branding%20programmes.%3Cbr%20\/%3E%3Cbr%20\/%3EThe%20live%20cloud-hosted%20site%20carries%20analytics%20that%20enable%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3Ethose%20involved%20in%20the%20branding%20to%20see%20what%20is%20being%20used,%20where%20and%20when.%C2%A0As%20is%20essential%20with%20any%20modern%20brand,%C2%A0%20it%20means%20that%20the%20elements%20used%20in%20the%20communications%20can%20be%20swiftly%20and%20seamlessly%20adapted%20to%20better%20fit%20with%20the%20audience%E2%80%99s%20needs.%3C\/p%3E%22%7D%5D\",\"blockId\":\"rn4m2\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-rn4m2\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022An overwhelming sense of individualism was found in all parts of the research. From residents who call King\u2019s Cross home, to creative retailers who are flocking there to offer more original products and services.\\u0022\",\"quotee\":\"Simon Manchipp, Founder of SomeOne\",\"blockId\":\"RJHat\",\"blockUniqueClass\":\"lazyblock-quote-full-width-RJHat\"} \/-->","post_title":"Re-branding London's most exciting neighbourhood","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"re-branding-londons-most-exciting-neighbourhood","to_ping":"","pinged":"","post_modified":"2020-08-24 14:31:47","post_modified_gmt":"2020-08-24 13:31:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11493","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}