{"id":11602,"date":"2020-04-30T14:34:37","date_gmt":"2020-04-30T13:34:37","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11602"},"modified":"2020-08-27T16:40:59","modified_gmt":"2020-08-27T15:40:59","slug":"vccp-appointed-lead-creative-agency-for-toblerone","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/apr\/vccp-appointed-lead-creative-agency-for-toblerone","title":{"rendered":"VCCP Appointed Lead Creative Agency for Toblerone"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2l1yJC wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          As one of the most iconic chocolate bars in the world, Toblerone has a rich history.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Mondel\u0113z International has appointed VCCP as their lead creative agency for Toblerone. VCCP\u2019s appointment on Mondel\u0113z International\u2019s popular chocolate brand follows the agency\u2019s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett\u2019s and Green &amp; Black\u2019s in 2019.\u00a0<br \/><br \/>VCCP will initially be working on a large global creative platform, looking to launch in 2021.<br \/><br \/>David Boscawen, group managing director, VCCP added: &#8220;It&#8217;s a huge privilege to be asked to work on Toblerone as it&#8217;s one of the most iconic food products in the world and extends our relationship with Mondel\u0113z International.&#8221;<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1wxIrW wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We are thrilled to start this collaboration with VCCP. It comes at an inflection point in the history of the brand and our belief is that VCCP will help us unleash the true potential of Toblerone to play an even more meaningful role in our consumers\u2019 lives. \n        <cite>Emanuel Gavert, Global Brand Lead, Toblerone at Mondel\u0113z International<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","categories":[191],"class_list":["post-11602","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"capability_ids":[],"client_id":"","websites_to_publish":["3","5","7","8"],"author":false,"hero_video":"","hero_image":{"ID":11603,"id":11603,"title":"Toblerone header001","filename":"Toblerone-header001.jpg","filesize":72656,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2020\/apr\/vccp-appointed-lead-creative-agency-for-toblerone\/attachment\/toblerone-header001-2","alt":"","author":"11","description":"","caption":"","name":"toblerone-header001-2","status":"inherit","uploaded_to":11602,"date":"2020-08-19 13:36:41","modified":"2020-08-19 13:36:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"VCCP Appointed Lead Creative Agency for Toblerone","meta-description":"Mondel\u0113z International has appointed VCCP as their lead creative agency for Toblerone. VCCP\u2019s appointment on Mondel\u0113z International\u2019s popular chocolate brand follows the agency\u2019s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett\u2019s and Green &amp; Black\u2019s in 2019.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/04\/Toblerone-header001.jpg","news_id":"191","relateditems":[{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11475,"post_author":"3","post_date":"2017-09-25 11:43:05","post_date_gmt":"2017-09-25 10:43:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"235313919\",\"blockId\":\"2u6P2D\",\"blockUniqueClass\":\"lazyblock-video-2u6P2D\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eForget Sunday roasts, fancy nights out and basic nights in, treat yourself to a Domino's instead. Whether you\u2019re feeding your squad on the go or having a family night in front of the telly, give the oven the night off and choose a freshly handmade pizza.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe see the launch of our first campaign for Domino's with six spots that illustrate the versatility of a freshly ordered Domino's. The series features humorous real-life situations, seriously cool nerds and awkward family encounters, layered with catchy soundtracks all united by the love of an ordered pizza.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Domino\u2019s, the nation\u2019s best-loved pizza is now \u201cThe Official Food of Everything\u201d \u2013 and we mean everything.\",\"blockId\":\"ZDxU9n\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZDxU9n\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%222%20(1)%22,%22caption%22:%22%22,%22id%22:11480,%22link%22:%22https:\/\/www.vccp.com\/work\/dominos\/the-official-food-of-everything\/attachment\/2-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/2-1.jpg%22%7D\",\"blockId\":\"KnhzG\",\"blockUniqueClass\":\"lazyblock-image-full-width-KnhzG\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EThe%20adverts%20are%20geared%20to%20portray%20that%20Domino%E2%80%99s%20isn%E2%80%99t%20just%20about%20getting%20good%20food%20fast;%20it%E2%80%99s%20a%20way%20to%20bring%20people%20together,%20to%20celebrate%20the%20big%20and%20the%20small%20or%20just%20the%20everyday,%20it%20works%20for%20everything,%20officially.%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EIt%20is%20a%20fully%20integrated%20campaign%20including%20TV,%20digital,%20radio,%20Spotify,%20PR,%20social%20and%20even%20a%C2%A0%3Ca%20href=%5C%22https:\/\/www.vccp.com\/en-gb\/work\/dominos\/dom-chat%5C%22%3Epartnership%20with%20Tinder%3C\/a%3E.%20The%20campaign%20also%20marks%20Domino%E2%80%99s%20first%20foray%20into%20cinema%20advertising,%20and%20will%20see%20an%20OOH%20wrap%20at%20the%20iconic%20IMAX%20site%20in%20Waterloo.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1Y9EJS\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1Y9EJS\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22235314486%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22235314648%22%7D,%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22235314193%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z6yfOA\",\"blockUniqueClass\":\"lazyblock-carousel-Z6yfOA\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our new advertising campaign, \\u0022The Official Food of Everything\\u0022, drove a record 200,000 online orders - or 140 a minute - on the last Saturday in September.\",\"quotee\":\"David Wild, CEO (Domino's)\",\"blockId\":\"2iNVRs\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2iNVRs\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%227%22,%22caption%22:%22%22,%22id%22:11477,%22link%22:%22https:\/\/www.vccp.com\/work\/dominos\/the-official-food-of-everything\/attachment\/7\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/7.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%223%22,%22caption%22:%22%22,%22id%22:11478,%22link%22:%22https:\/\/www.vccp.com\/work\/dominos\/the-official-food-of-everything\/attachment\/3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/3.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%225%22,%22caption%22:%22%22,%22id%22:11479,%22link%22:%22https:\/\/www.vccp.com\/work\/dominos\/the-official-food-of-everything\/attachment\/5\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/5.jpg%22%7D\",\"blockId\":\"8gGLd\",\"blockUniqueClass\":\"lazyblock-image-grid-8gGLd\"} \/-->","post_title":"The Official Food of Everything","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-official-food-of-everything","to_ping":"","pinged":"","post_modified":"2020-08-24 14:26:14","post_modified_gmt":"2020-08-24 13:26:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11475","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10750,"post_author":"1","post_date":"2018-01-12 11:30:47","post_date_gmt":"2018-01-12 11:30:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"305056055\",\"blockId\":\"Z16OdPB\",\"blockUniqueClass\":\"lazyblock-video-Z16OdPB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eOur new positioning, 'There's a glass and a half in everyone', shines a light on the kindness and generosity that we see in society every day, and which facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation\u2019s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign kicked off with a new TV advert on Saturday 13th January during The Voice on ITV. The 60-second spot tells the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, it\u2019s not for her \u2013 it\u2019s for her mum\u2019s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A new global brand platform which takes Cadbury back to its roots; a family brand founded on generous principles.\",\"blockId\":\"27UAJU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-27UAJU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%22,%22caption%22:%22%22,%22id%22:10753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%20heart%22,%22caption%22:%22%22,%22id%22:10752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape-heart.jpg%22%7D%7D%5D\",\"blockId\":\"1TpVWw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1TpVWw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eThe campaign will be further underpinned by digital, social, PR, experiential and sampling activations, as well as a second TV advert later in the year.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1Cfg\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Cfg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2211936e_Cadbury%22,%22caption%22:%22%22,%22id%22:10751,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10751%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/11936e_Cadbury.jpg%22%7D\",\"text\":\"\\u003cp\\u003eEven though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn addition, brand new Out of Home will include the famous Cadbury Dairy Milk glass and a half of milk icon with other positive symbols, such as a heart, smiley face and thumbs up. There\u2019s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline \u2013 There\u2019s a glass and a half in every one \u2013 showing the human kindness in us all.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFinally, between 25th and 28th January, Cadbury will be bringing the new TV spot to life by giving chocolate fans across the UK the chance to get a bar of Cadbury Dairy Milk for the price of a knick-knack, trinket or even a button! The five-day long\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/glass-and-a-half-shop\\u0022\\u003epop up store\\u003c\/a\\u003e\u00a0will even have the same shop keeper as the advert! Get down to Greek Street in Soho between 10am and 6pm to experience it for yourself.\\u003c\/p\\u003e\",\"blockId\":\"13bL1a\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-13bL1a\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"285835576\",\"blockId\":\"Z29nhvs\",\"blockUniqueClass\":\"lazyblock-video-Z29nhvs\"} \/-->","post_title":"Mum's Birthday","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mums-birthday","to_ping":"","pinged":"","post_modified":"2024-04-08 11:35:25","post_modified_gmt":"2024-04-08 10:35:25","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10750","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}