{"id":11573,"date":"2019-09-12T16:48:39","date_gmt":"2019-09-12T15:48:39","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11573"},"modified":"2020-08-27T10:58:58","modified_gmt":"2020-08-27T09:58:58","slug":"vccp-gives-cadbury-its-soul-back","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/sep\/vccp-gives-cadbury-its-soul-back","title":{"rendered":"VCCP GIVES CADBURY ITS SOUL BACK"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z23MNMk wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Charitable tie-ups are ten a penny, but this one shows real commitment beyond bunging a logo at the end of the ad. It has also helped Cadbury restart its heart.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Following on from all the brilliant work that the tireless Cadbury team have been doing over the last two years, Campaign have written a lovely article about how VCCP has managed to give the brand its soul back.\u00a0<br \/><br \/>If you haven&#8217;t already, make sure you give the article a read\u00a0<a href=\"https:\/\/www.campaignlive.co.uk\/article\/vccp-gives-cadbury-its-soul-back\/1596506\">here<\/a>. And don&#8217;t forget to say a huge congratulations to the Cadbury team for some much-deserved recognition&#8230; Maybe there really is a glass and a half in everyone.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-rhOgK wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/357765945?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/359360419?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/250652821?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/299886831?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/334953688?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1zSYl2 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        VCCP has helped turn what could have been thought of as just another offshoot from an archetypal huge US conglomerate into something that it&#8217;s possible to once again feel warm about. The agency has given Cadbury its humanity back. \n        <cite>Jeremy Lee, Consulting Editor, Campaign<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11573","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"","capability_ids":[],"hero_video":"","hero_image":{"ID":11574,"id":11574,"title":"Man in garden","filename":"Man-in-garden.jpg","filesize":167562,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/sep\/vccp-gives-cadbury-its-soul-back\/attachment\/man-in-garden-2","alt":"","author":"1","description":"","caption":"","name":"man-in-garden-2","status":"inherit","uploaded_to":11573,"date":"2020-08-18 15:50:03","modified":"2020-08-18 15:50:03","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":10718,"post_author":"1","post_date":"2019-09-04 10:06:08","post_date_gmt":"2019-09-04 09:06:08","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"357765945\",\"blockId\":\"ZonqYm\",\"blockUniqueClass\":\"lazyblock-video-ZonqYm\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat\u2019s why Cadbury Dairy Milk have launched a new brand campaign, 'Donate Your Words', in support of Age UK. For the first time ever the UK\u2019s number one chocolate brand has removed the words from its iconic purple bars and is 'donating' them to the Charity to help alleviate loneliness amongst older people.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe limited edition bar will be sold in supermarkets nationwide with 30p from each bar going towards Age UK to help provide vital services and support when older people need it most.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will also encourage Brits to donate their words by pledging to reach out and have a chat with older people in their communities, supported through social media, TV show partnerships, retail pop up experiences and even a custom built Facebook chatbot conversational interface.\u00a0\\u003c\/p\\u003e\",\"quote\":\"There's a crisis in the UK. 1.4 million older people struggle with loneliness. 225,000 often go a whole week without speaking to anyone.\",\"blockId\":\"CPf5Q\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-CPf5Q\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22ChatBot%20(1)%22,%22caption%22:%22%22,%22id%22:10720,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10720%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/ChatBot-1.jpg%22%7D\",\"blockId\":\"Z1eQbm4\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1eQbm4\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019re so proud to announce this partnership and to be supporting Age UK - it\u2019s such an important charity that is really tackling the issue of loneliness. We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.\",\"quotee\":\"Laura Gray, Brand Manager at Mondelez\",\"blockId\":\"CSD4B\",\"blockUniqueClass\":\"lazyblock-quote-full-width-CSD4B\"} \/-->","post_title":"Donate Your Words","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"donate-your-words","to_ping":"","pinged":"","post_modified":"2020-08-26 23:52:41","post_modified_gmt":"2020-08-26 22:52:41","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10718","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10952,"post_author":"3","post_date":"2018-07-16 14:18:45","post_date_gmt":"2018-07-16 13:18:45","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282473981\",\"blockId\":\"Z1sLHWn\",\"blockUniqueClass\":\"lazyblock-video-Z1sLHWn\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003ch4\\u003eThe new Twirl creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life\u2019s unanswered questions.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"1Cm0wU\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Cm0wU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CadburysCoastStill100090000%22,%22caption%22:%22%22,%22id%22:10980,%22link%22:%22https:\/\/www.vccp.com\/work\/cadbury\/what-makes-it-so-twirly\/attachment\/cadburyscoaststill100090000\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CadburysCoastStill100090000.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSet against the hustle and bustle of a busy British summer, two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life\u2019s biggest conundrums, one of which is: \u2018What makes it so Twirly?\u2019 as the characters eat a Cadbury Twirl. With answers ranging from chocolate wizardry, to being made by the same people who made crop circles, the campaign aims to bring in a new younger shopper, as well as retaining the core audience.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe question \u2018What makes it so Twirly\u2019 is explored through a campaign celebrating the distinctive curls, twirls and swirls of a Cadbury Twirl through TV, VOD, Social, Digital and content partnerships across an 11 week campaign, where fans will be immersed into the world of Myles and Sarah and truly celebrate the uniqueness of a Cadbury Twirl.\\u003c\/p\\u003e\",\"blockId\":\"pSW3H\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-pSW3H\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are really proud of this work...the next step on our Cadbury journey. It's so unusual, so simple and so charming, all at once.\",\"quotee\":\"Darren Bailes, Executive Creative Director (VCCP)\",\"blockId\":\"p2AEh\",\"blockUniqueClass\":\"lazyblock-quote-full-width-p2AEh\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"282475336\",\"blockId\":\"ZmbpmE\",\"blockUniqueClass\":\"lazyblock-video-ZmbpmE\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"What makes it so twirly?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"twirl","to_ping":"","pinged":"","post_modified":"2020-08-24 13:32:51","post_modified_gmt":"2020-08-24 12:32:51","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10952","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10773,"post_author":"3","post_date":"2018-11-09 12:21:12","post_date_gmt":"2018-11-09 12:21:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"299886831\",\"blockId\":\"ZsxhNw\",\"blockUniqueClass\":\"lazyblock-video-ZsxhNw\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have unveiled a magical new Christmas campaign for Cadbury to celebrate the thoughtful and generous ritual of Secret Santa gifting.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new festive TV advert urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive season.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe enchanting new advert cuts between people of all walks of life up and down the country doing their best to deliver Cadbury chocolate, all the while hiding under a Secret Santa disguise in an attempt to a remain a secret. We see a husband sneaking out late at night to surprise his wife who works a night shift,\u00a0as well as a boy nearly get caught by his father as he sneaks the Cadbury Retro selection box in his Dad\u2019s garage...all in the name of Secret Santa gift giving and giving \u2018just because\u2019.\\u003c\/p\\u003e\",\"quote\":\"Cadbury encourages the nation to become a 'secret santa' this Christmas.\",\"blockId\":\"Z1VvqPo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VvqPo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eGiving a small gift anonymously \u2018just because\u2019 this festive season.\\u003c\/h4\\u003e\",\"blockId\":\"1xgnJz\",\"blockUniqueClass\":\"lazyblock-text-full-width-1xgnJz\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Cadbury_Christmas_Garage_300dpi_2018_11_08%202%22,%22caption%22:%22%22,%22id%22:10774,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10774%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury_Christmas_Garage_300dpi_2018_11_08-2.jpg%22%7D\",\"blockId\":\"ZaCwdu\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZaCwdu\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Everyone has done a secret Santa with their mates or at work. You pick something you think they\u2019ll really like. It\u2019s a truly generous act. We want to do a Secret Santa on a massive scale across the country. We want everyone to give something to someone they love, secretly. Lots of smiles on lots of faces.\",\"quotee\":\"Darren Bailes, Executive Creative Director (VCCP)\",\"blockId\":\"1Oa1CP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Oa1CP\"} \/-->","post_title":"Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"secret-santa","to_ping":"","pinged":"","post_modified":"2020-08-25 12:47:38","post_modified_gmt":"2020-08-25 11:47:38","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10773","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":["3","5","6","7","8"],"visible_on_home_page":[],"meta-title":"VCCP gives Cadbury its soul back","meta-description":"VCCP has helped turn what could have been thought of as just another offshoot from an archetypal huge US conglomerate into something that it's possible to once again feel warm about. The agency has given Cadbury its humanity back.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/09\/Man-in-garden.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}