{"id":11532,"date":"2019-11-18T15:35:00","date_gmt":"2019-11-18T15:35:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11532"},"modified":"2020-08-27T10:27:58","modified_gmt":"2020-08-27T09:27:58","slug":"darren-on-tv","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/nov\/darren-on-tv","title":{"rendered":"Darren Bailes on National News"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z2jcr8r wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Darren Bailes on National News<\/p>        \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          It&#8217;s that time of year again&#8230;                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Its beginning to look a lot like Christmas, which means we can start thinking about gifting, carol concerts, parties, and of course Christmas ads!\u00a0<\/p>\n<p>VCCP\u2019s Executive Creative Director Darren Bailes was invited to give his view on the latest campaign launches on Sky News, before quickly travelling across London to appear on BBC News as well.\u00a0\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11532","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"","capability_ids":[],"hero_video":"","hero_image":{"ID":11534,"id":11534,"title":"Screen Shot 20191114 at 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12:21:12","post_date_gmt":"2018-11-09 12:21:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"299886831\",\"blockId\":\"ZsxhNw\",\"blockUniqueClass\":\"lazyblock-video-ZsxhNw\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have unveiled a magical new Christmas campaign for Cadbury to celebrate the thoughtful and generous ritual of Secret Santa gifting.\u00a0\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new festive TV advert urges families across the UK to follow their generous instinct and become a Secret Santa this Christmas, to show their appreciation to friends and loved ones during the festive season.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe enchanting new advert cuts between people of all walks of life up and down the country doing their best to deliver Cadbury chocolate, all the while hiding under a Secret Santa disguise in an attempt to a remain a secret. We see a husband sneaking out late at night to surprise his wife who works a night shift,\u00a0as well as a boy nearly get caught by his father as he sneaks the Cadbury Retro selection box in his Dad\u2019s garage...all in the name of Secret Santa gift giving and giving \u2018just because\u2019.\\u003c\/p\\u003e\",\"quote\":\"Cadbury encourages the nation to become a 'secret santa' this Christmas.\",\"blockId\":\"Z1VvqPo\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VvqPo\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eGiving a small gift anonymously \u2018just because\u2019 this festive season.\\u003c\/h4\\u003e\",\"blockId\":\"1xgnJz\",\"blockUniqueClass\":\"lazyblock-text-full-width-1xgnJz\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Cadbury_Christmas_Garage_300dpi_2018_11_08%202%22,%22caption%22:%22%22,%22id%22:10774,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10774%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury_Christmas_Garage_300dpi_2018_11_08-2.jpg%22%7D\",\"blockId\":\"ZaCwdu\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZaCwdu\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Everyone has done a secret Santa with their mates or at work. You pick something you think they\u2019ll really like. It\u2019s a truly generous act. We want to do a Secret Santa on a massive scale across the country. We want everyone to give something to someone they love, secretly. Lots of smiles on lots of faces.\",\"quotee\":\"Darren Bailes, Executive Creative Director (VCCP)\",\"blockId\":\"1Oa1CP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Oa1CP\"} \/-->","post_title":"Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"secret-santa","to_ping":"","pinged":"","post_modified":"2020-08-25 12:47:38","post_modified_gmt":"2020-08-25 11:47:38","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10773","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10549,"post_author":"11","post_date":"2019-09-18 12:28:38","post_date_gmt":"2019-09-18 11:28:38","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"360785031\",\"blockId\":\"cqf9Q\",\"blockUniqueClass\":\"lazyblock-video-cqf9Q\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe campaign is founded on the power of support, uniting fans and showing how their support can be England\\u2019s armour, helping to prepare the squad as they kick start their bid to conquer the world this weekend.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eThe 90 second brand film sees mysterious riders burst into a remote forest settlement to rouse its shadowy inhabitants into action, following them through the forging and fitting of the mighty, rose-bearing armour of the England team. Armed with the extraordinary and uniquely customised English Samurai armour that the fans have made, the players are then ready to face the world - standing side by side with their fans.\\u003c\\\/p\\u003e\",\"quote\":\"We've launched O2's brand-new campaign with England Rugby, inviting fans to \\u2018Be their armour\\u2019.\",\"blockId\":\"Z2gbW2d\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2gbW2d\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Copy%20of%20O290secTV20190913V01600902133%22,%22caption%22:%22%22,%22id%22:10578,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/o2\\\/be-their-armour\\\/attachment\\\/copy-of-o290sectv20190913v01600902133\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/Copy-of-O290secTV20190913V01600902133.jpg%22%7D\",\"blockId\":\"yybod\",\"blockUniqueClass\":\"lazyblock-image-full-width-yybod\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe ad is directed by the award-winning Sam Brown; responsible for some of the world\\u2019s most iconic advertising campaigns and music videos for global stars such as Jay Z and Adele.\\u003c\\\/h4\\u003e\",\"blockId\":\"ZMXPFj\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZMXPFj\"} \/-->","post_title":"Be their armour","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"be-their-armour","to_ping":"","pinged":"","post_modified":"2020-08-14 11:16:48","post_modified_gmt":"2020-08-14 10:16:48","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10549","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11033,"post_author":"3","post_date":"2019-07-19 15:09:00","post_date_gmt":"2019-07-19 14:09:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"349002828\",\"blockId\":\"Z1fNI4s\",\"blockUniqueClass\":\"lazyblock-video-Z1fNI4s\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThat monstrosity \u2013 which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip \u2013 was just the pre-cursor to the brand\u2019s new season campaign, \u2018Save Our Shirt\u2019.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn an era of multiple brands emblazoned on kit, Paddy Power is urging clubs to stop their shirts being treated as billboards.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAnd they\u2019ve put their money where their mouth is. This season, Paddy Power will sponsor Huddersfield Town by unsponsoring them \u2013 relinquishing the front of shirt space they\u2019re entitled to as part of their role as title sponsors.\\u003c\/p\\u003e\",\"quote\":\"Yep, that\u2019s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof.\",\"blockId\":\"ZTLPo9\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZTLPo9\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22PP%20hk%22,%22caption%22:%22%22,%22id%22:11034,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11034%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/PP-hk.jpg%22%7D\",\"blockId\":\"29mF2f\",\"blockUniqueClass\":\"lazyblock-image-full-width-29mF2f\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As a brand, we always try to be on the side of the fans \u2013 we know they love to wear their club colours with pride, but they don\u2019t love being a walking advertising hoarding. Which is what Save Our Shirt is all about. At Paddy Power, we know our place as a sponsor \u2013 and it\u2019s not on your shirt.\",\"quotee\":\"Michelle Spillane, Brand Marketing Director, Paddy Power\",\"blockId\":\"Z2tEjj7\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2tEjj7\"} \/-->","post_title":"Save Our Shirt","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"save-our-shirt","to_ping":"","pinged":"","post_modified":"2020-08-24 12:27:08","post_modified_gmt":"2020-08-24 11:27:08","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11033","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"Darren Bailes on Christmas ads 2019","meta-description":"Its beginning to look like \u2018that time of year\u2019, when we start thinking about gifting, carol concerts, parties and of course Christmas ads.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20191114-at-161547.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}