{"id":11460,"date":"2019-05-10T11:11:24","date_gmt":"2019-05-10T10:11:24","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11460"},"modified":"2020-08-28T12:10:16","modified_gmt":"2020-08-28T11:10:16","slug":"are-you-getting-the-most-from-your-data","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/may\/are-you-getting-the-most-from-your-data","title":{"rendered":"Are You Getting the Most from your Data?\u00a0"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1icG0h wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Are we stuck in a data rut? Are businesses reaping the rewards from data yet? Is this the age of data opportunity?                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/Paul-Moss.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/Paul-Moss.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>From brands to businesses, these are the questions on everyone\u2019s mind.<\/p>\n<p>And on the 16<sup>th<\/sup>\u00a0May, Head of Data and Analytics at VCCPme, Paul Moss, will be taking up a seat on the BIMA data councils Breakfast Briefing to provide answers.<\/p>\n<p>Bringing 25 years experience and expertise in harnessing the power of data, and award-winning success in its innovative application to the table, he\u2019ll explore the key data challenges faced today by businesses. And with Anna Gevorgyan sharing her experiences from Expedia, and Executive Director for Technology at R\/GA Kaustav Bhattacharya joining them, no stone will be left unturned, and no question left unanswered.<\/p>\n<p>Join this data dream team for a morning debate \u2013 learn how to harness the power of data for your business, and why industry leaders consider it their most strategic asset in their arsenal.<\/p>\n<p>You can find more information as well as buy your tickets,\u00a0<a href=\"https:\/\/www.bima.co.uk\/en\/Event\/2019\/03-Mar-2019\/BIMA-Breakfast-Briefing--Are-you-getting-the-most-from-your-data\">here<\/a>.<\/p>\n<p><strong>Agenda:<br \/><\/strong><\/p>\n<p>8.30am &#8211; Arrive, coffee and networking<\/p>\n<p>8.45am &#8211; Talks kick off<\/p>\n<p>10am &#8211; Talks end<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11460","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"","capability_ids":["2655"],"hero_video":"","hero_image":{"ID":11817,"id":11817,"title":"linesofcode","filename":"linesofcode.jpg","filesize":216363,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/may\/are-you-getting-the-most-from-your-data\/attachment\/linesofcode","alt":"","author":"11","description":"","caption":"","name":"linesofcode","status":"inherit","uploaded_to":11460,"date":"2020-08-25 11:15:20","modified":"2020-08-25 11:15:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":11436,"post_author":"11","post_date":"2019-02-19 10:39:41","post_date_gmt":"2019-02-19 10:39:41","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIt\\u2019s not a stretch to say that for businesses in the modern world, success depends on their ability to translate data into actionable insights - both quickly and accurately. Navigating the messy, incomplete, duplicated and disorganised world of data is no easy task. Most companies still struggle with data and effective ways to store, organise and use it.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eBIMA data council aims to bring together a talented, innovative and passionate group of professionals from various sectors to share ideas, experiences and serve as thought leaders in the exciting and challenging world of data.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003eCouncil Mission:\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u201cTo help businesses maximise the value of their data by providing thought leadership, advice and practical demos that drive understanding, accessibility and the ability to leverage their data.\\u201d\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eBest of luck Paul \\u2013 we look forward to seeing what you get up to!\\u003c\\\/p\\u003e\",\"quote\":\"Huge congratulations to Paul Moss as he takes up his seat on the BIMA data council.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22BIMA%20pic%22,%22caption%22:%22%22,%22id%22:10893,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=10893%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/BIMA-pic.jpg%22%7D\",\"blockId\":\"hulq0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-hulq0\"} \/-->","post_title":"PAUL MOSS JOINS THE BIMA DATA COUNCIL","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"paul-moss-joins-the-bima-data-council","to_ping":"","pinged":"","post_modified":"2020-08-25 10:27:30","post_modified_gmt":"2020-08-25 09:27:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11436","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11127,"post_author":"3","post_date":"2018-12-28 16:44:58","post_date_gmt":"2018-12-28 16:44:58","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"311210604\",\"blockId\":\"Z1Uvs38\",\"blockUniqueClass\":\"lazyblock-video-Z1Uvs38\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eEnergyCheck works by using your preferences to find similar energy deals for less; and it does this in the background, constantly. The representative of this tool is AutoSergei, a friendly meerkat-bot.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eIntroducing EnergyCheck was the first step of a wider strategy for Compare the Market to make life simpler for their customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eWe worked as part of an integrated campaign launch to make sure customers understood exactly what the new service would offer them, and encourage them to start using it.\\u003c\/div\\u003e\",\"quote\":\"Compare the Market wanted to launch a new service called EnergyCheck, a tool that ensures customers never overpaid for energy again.\",\"blockId\":\"Z1DngxD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1DngxD\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM%20Email%22,%22caption%22:%22%22,%22id%22:11133,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11133%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM-Email.jpg%22%7D\",\"blockId\":\"Z2uUXeP\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2uUXeP\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eWe knew that years of governmental, sector and provider advertising struggled to shift the country\u2019s ambivalence to energy. Most thought it was either boring, too long, or difficult to switch energy.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"Z1qJOVM\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1qJOVM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22AutoSergei%22,%22caption%22:%22%22,%22id%22:11132,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11132%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/AutoSergei.jpg%22%7D\",\"text\":\"\\u003cp dir=\\u0022ltr\\u0022\\u003eWe needed to understand the drivers (and barriers) that would cause different groups to engage. Through a combination of research sources, we identified different energy segments - and messaging specific to each group that would motivate them to switch.\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022\\u003eFirst, we developed a methodology to map these new groups across the customer database. Then we ran pre-launch display messages and emails to test the segmentation (and specialised messaging used for each). After analysing results it became clear that our messaging hypotheses were correct.\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022\\u003eWith the messaging validated, we created a multichannel campaign that was timed to capitalise on the January admin spring-clean (as we knew customer mind-set wanted to get on top of finances for the year).\\u003c\/p\\u003e\\n\\u003cp dir=\\u0022ltr\\u0022\\u003eUsing analysis of the existing pages on the website, we created optimum journey recommendations and landing pages for communications.\\u003c\/p\\u003e\",\"blockId\":\"Z1eu344\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-Z1eu344\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cdiv%3EThe%20service%20not%20only%20existed%20online%20but%20on%20the%20Meerkat%20app%20too.%20That%20meant%20we%20didn%E2%80%99t%20just%20have%20to%20get%20non-app%20customers%20downloading,%20but%20existing%20app%20users%20to%20engage%20with%20the%20service%20as%20well.%3C\/div%3E%5Cn%3Cdiv%3E%C2%A0%3C\/div%3E%5Cn%3Cdiv%3ESo,%20we%20created%20new%20welcome%20screens%20to%20encourage%20users%20to%20update%20their%20apps,%20followed%20by%20welcome%20screens%20on%20the%20updated%20version%20to%20introduce%20the%20full%20breadth%20of%20features.%3C\/div%3E%5Cn%3Cp%3E%3Cbr%20\/%3EIn%20our%20direct%20channels,%20we%20developed%20messaging%20that%20was%20optimised%20based%20on%20our%20pre-launch%20tests.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EThese%20were%20deployed%20once%20the%20above%20the%20line%20work%20had%20picked%20up%20traction.%3C\/p%3E%5Cn%3Cdiv%3EWe%20demonstrated%20our%20technology%20capabilities%20by%20geo-targeting%20push%20notifications%20to%20appear%20when%20users%20were%20near%20the%20high%20engagement%20station%20takeover,%20and%20drove%20maximum%20engagement%20on%20days%20we%20knew%20people%20were%20most%20likely%20to%20take%20care%20of%20their%20admin.%3Cbr%20\/%3E%3Cbr%20\/%3E%3C\/div%3E%5Cn%3Cp%3EThis%20was%20all%20supported%20by%20ongoing%20streams%20of%20digital%20and%20social%20to%20maintain%20responses.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Zj2uNv\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Zj2uNv\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM%20Email%2005%22,%22caption%22:%22%22,%22id%22:11129,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11129%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM-Email-05.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM%20Email%2004%22,%22caption%22:%22%22,%22id%22:11130,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11130%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM-Email-04.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%22CTM%20Email%2001%22,%22caption%22:%22%22,%22id%22:11131,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11131%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CTM-Email-01.jpg%22%7D\",\"blockId\":\"201GIR\",\"blockUniqueClass\":\"lazyblock-image-grid-201GIR\"} \/-->","post_title":"AutoSergei: An Integrated Story","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"autosergei-data","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:13","post_modified_gmt":"2021-08-02 15:53:13","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11127","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11455,"post_author":"11","post_date":"2019-03-11 11:03:42","post_date_gmt":"2019-03-11 11:03:42","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis beautiful term seamlessly marries \\u2018Marketing\\u2019 and \\u2018Technology\\u2019 into one, easy word (because, who has time for two?).\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe term \\u2018MarTech\\u2019 applies to any initiative or tool that uses technology to help marketers execute campaigns. As we know, language in this field is often littered with acronyms and jargon that can get confusing (IKR). But, never fear, we\\u2019re here to debunk common misconceptions and bring you up-to-speed with some MarTech definitions for your back pocket.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFirst up in our beginners guide, we\\u2019re going to iron out three terms that are often wrongly used interchangeably. We\\u2019re talking about\\u00a0\\u003cstrong\\u003emulti\\u003c\\\/strong\\u003e-channel,\\u00a0\\u003cstrong\\u003ecross\\u003c\\\/strong\\u003e-channel\\u003cstrong\\u003e\\u00a0\\u003c\\\/strong\\u003eand\\u00a0\\u003cstrong\\u003eomni\\u003c\\\/strong\\u003e-channel experiences. So, if you\\u2019re guilty, read on\\u2026\\u003c\\\/p\\u003e\",\"quote\":\"To succeed in this industry we all need to speak the language of MarTech - but to do so - we need to know what on earth MarTech is!\",\"blockId\":\"239Gcq\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-239Gcq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22MarTech%203%22,%22caption%22:%22%22,%22id%22:11457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/MarTech-3.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22MarTech%204%22,%22caption%22:%22%22,%22id%22:11456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/MarTech-4.jpg%22%7D%7D%5D\",\"blockId\":\"2e6Ojo\",\"blockUniqueClass\":\"lazyblock-two-column-images-2e6Ojo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eMulti-Channel\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eMulti-channel is\\u00a0\\u003cstrong\\u003etwo or more\\u003c\\\/strong\\u003e\\u00a0\\u003cstrong\\u003echannels\\u003c\\\/strong\\u003e\\u00a0\\u003cstrong\\u003ewith unconnected platforms\\u003c\\\/strong\\u003e. The data between the channels is not shared, which leads to a fractured customer experience.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003eFor Example:\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou might book a train ticket via a travel provider\\u2019s website and later log into their app to view it when boarding. In a multi-channel customer experience, these two platforms (website and app) don\\u2019t talk to each other \\u2013 this means that the ticket purchased on desktop won\\u2019t automatically show up on the app. Annoying!\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eCross-Channel\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eNow we\\u2019re talking about\\u00a0\\u003cstrong\\u003etwo or more channels that support each other.\\u003c\\\/strong\\u003e Data is shared between them creating a seamless experience for customers.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003eFor Example:\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eLet\\u2019s think of this in terms of visiting an O2 store. The sales team offer you the same personalised deals in store that you would see on the website and on the MyO2 app. Three channels, all working harmoniously together. Great, right?\\u003c\\\/p\\u003e\",\"blockId\":\"ZwhL6f\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZwhL6f\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eOmni-Channel\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eLastly, we\\u2019re talking about\\u00a0\\u003cstrong\\u003etwo or more channels\\u00a0that support\\u00a0each other\\u003c\\\/strong\\u003e with\\u00a0customer\\u00a0\\u003cstrong\\u003edata\\u003c\\\/strong\\u003e\\u00a0or actions dictating the experience. Omni-channel communications rely on a Single Customer View (SCV) and Customer Data Platform (CDP) to deliver seamless personalised experiences.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003eFor Example:\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAmazon sends communications based on customer interaction on the site and via different channels such as Alexa, email or on the site itself. So, if I search and buy a kettle on Amazon, they can not only send me an email allowing me to track my package but also retarget me online with kettle covers as well as sending me some free tea bags and a voucher for 10% off my next amazon pantry shop in the post.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u002d\\u002d-\\u003c\\\/p\\u003e\\n\\u003cp\\u003eSo, there we have it, three terms covering different technologies that are used to enhance customer experience. Watch this space! We\\u2019ll be back soon to shed some light on more MarTech terms.\\u00a0\\u003c\\\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22MarTech%206%22,%22caption%22:%22%22,%22id%22:11459,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11459%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/MarTech-6.jpg%22%7D\",\"blockId\":\"2kWDTi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2kWDTi\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eWritten by Natasha Momin, Data and CRM Planner at VCCPme.\\u003c\\\/h4\\u003e\",\"blockId\":\"mcRcF\",\"blockUniqueClass\":\"lazyblock-text-full-width-mcRcF\"} \/-->","post_title":"MARTECH FOR DUMMIES: PART 1","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"martech-for-dummies-part-1","to_ping":"","pinged":"","post_modified":"2020-08-25 11:27:04","post_modified_gmt":"2020-08-25 10:27:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11455","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"Are You Getting the Most from your Data","meta-description":"Are we stuck in a data rut? Are businesses reaping the rewards from data yet? Is this the age of data opportunity?","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2019\/05\/linesofcode.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}