{"id":11452,"date":"2019-06-13T10:59:55","date_gmt":"2019-06-13T09:59:55","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11452"},"modified":"2020-08-25T11:59:56","modified_gmt":"2020-08-25T10:59:56","slug":"marketing-society-results-2019","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/jun\/marketing-society-results-2019","title":{"rendered":"VCCP WON BIG AT THE MARKETING SOCIETY"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1xVD3 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          And team Nationwide won the Grand Prix!                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG_20190612_220144.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG_20190612_220144.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Last night was the Marketing Society Brave Awards. Alongside the IPA Effectiveness Awards, these are the biggest and most highly sought planning awards, and are a significant challenge to write, needing to genuinely demonstrate the impact your work.\u00a0<br \/><br \/>And I&#8217;m happy to say it was a great night for the partnership, picking up&#8230;<br \/><br \/><strong>Winner &#8211; Nationwide, Voices<\/strong>\u00a0&#8211; Transforming Corporate Culture: Why Nationwide asked the marketing industry to challenge hate together<\/p>\n<p><strong>Winner &#8211; easyJet, Look&amp;Book<\/strong>\u00a0&#8211; Enhancing the Customer Experience: How easyJet\u2019s world-first delivered visual booking to The Instagram generation\u00a0<\/p>\n<p><strong>Highly Commended &#8211; Domino&#8217;s, Dom Juan<\/strong>\u00a0&#8211; Creative use of Media: How one killer stat led to the cheesiest chat-bot the internet has ever seen<\/p>\n<p><strong>Highly Commended &#8211; O2, Breathe it all in &#8211;\u00a0<\/strong>Enhancing the Customer Experience for O2: an experience as individual as you are<br \/><br \/>And best of all, the\u00a0<strong>Nationwide team picked up the Grand Prix!<\/strong>\u00a0Fantastic recognition for a great campaign and a great team.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2dDWls wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Very well done to all of the authors. A credit to the breadth and depth of work we do across the partnership.<\/h4>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11452","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"","capability_ids":["988"],"hero_video":"","hero_image":{"ID":11454,"id":11454,"title":"Screen Shot 20180802 at 100231","filename":"Screen-Shot-20180802-at-100231.jpg","filesize":149130,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/jun\/marketing-society-results-2019\/attachment\/screen-shot-20180802-at-100231","alt":"","author":"1","description":"","caption":"","name":"screen-shot-20180802-at-100231","status":"inherit","uploaded_to":11452,"date":"2020-08-18 10:01:33","modified":"2020-08-18 10:01:33","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180802-at-100231-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":11268,"post_author":"3","post_date":"2018-10-01 14:24:12","post_date_gmt":"2018-10-01 13:24:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321936245\",\"blockId\":\"pB9RD\",\"blockUniqueClass\":\"lazyblock-video-pB9RD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have created easyJet\u2019s new groundbreaking app feature: Look\\u0026amp;Book. The tool merges the digital and real world, capturing the spontaneity of easyJet\u2019s customers through an instantaneous image booking system. The product innovation is part of easyJet\u2019s new through the line pan-European Imagine campaign, encouraging customers to transform their daydreams into experiences.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Re-engineering the booking experience for an Instagram generation.\",\"blockId\":\"Z18Rwl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18Rwl0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Morocco%20Plain%20(1)%22,%22caption%22:%22%22,%22id%22:11276,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/look-book\/attachment\/lookbook-a-flight-using-just-a-photo-morocco-plain-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/LookBook-A-Flight-Using-Just-A-Photo-Morocco-Plain-1.jpg%22%7D\",\"blockId\":\"1LVF3n\",\"blockUniqueClass\":\"lazyblock-image-full-width-1LVF3n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eFrom daydreaming over the latest photo on your Instagram feed, to soaring through the European skies - travelling has just been made even easier.\\u003c\/h4\\u003e\",\"blockId\":\"Z1AVqP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1AVqP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPerhaps%20you%E2%80%99ve%20just%20spotted%20an%20incredible%20lake%20on%20Instagram%20that%20you%20wish%20you%20could%20visit.%20Simply%20take%20a%20screenshot%20on%20your%20phone%20and%20upload%20it%20to%20the%20easyJet%20app.%20Look\\u0026amp;Book%20then%20uses%20advanced%20image%20recognition%20technology%20to%20identify%20the%20location%20and%20leverages%20Microsoft%20Azure%20APIs%20to%20match%20the%20photo%20to%20the%20easyJet%20destination.%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EeasyJet%E2%80%99s%20new%20feature%20not%20only%20recognises%20the%20destination,%20but%20finds%20the%20nearest%20airport%20and%20pre-populates%20the%20booking%20form%20with%20those%20details.%20So,%20whether%20it%E2%80%99s%20a%20well-deserved%20weekend%20getaway%20or%20a%20perfect%20beach%20holiday,%20customers%20can%20get%20ready%20to%20tap,%20book%20and%20go%20using%20just%20a%20photo.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z2helB5\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2helB5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Austria%20Plain%22,%22caption%22:%22%22,%22id%22:11270,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11270%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Austria-Plain.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Switzerland%20Logo%22,%22caption%22:%22%22,%22id%22:11269,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11269%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Switzerland-Logo.jpg%22%7D%7D%5D\",\"blockId\":\"Z1FkBvF\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1FkBvF\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This gets 10 out of 10 for \\u0022why didn\u2019t I think of that\\u0022-ability. It's a win for streamlining customer search and booking, but it is also an exciting example of how pictures and video can be potentially \\u0022Shazam-ed\\u0022.\",\"quotee\":\"Campaign Magazine, Top Digital Innovation of the Year (2018)\",\"blockId\":\"ZD5sYX\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZD5sYX\"} \/-->","post_title":"Look &amp; Book","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"look-book","to_ping":"","pinged":"","post_modified":"2020-08-24 13:00:11","post_modified_gmt":"2020-08-24 12:00:11","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11268","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"VCCP's Marketing Society success","meta-description":"Last night was the Marketing Society Brave Awards. 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