{"id":11442,"date":"2019-07-11T10:48:16","date_gmt":"2019-07-11T09:48:16","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11442"},"modified":"2020-08-28T13:50:54","modified_gmt":"2020-08-28T12:50:54","slug":"emmac-life-sciences","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/jul\/emmac-life-sciences","title":{"rendered":"EMMAC Life Sciences appoints VCCP Health as lead agency"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-2gxizu wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          EMMAC Life Sciences has appointed VCCP Health to be their lead creative and strategic agency following a competitive agency review process.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>EMMAC Life Sciences is the European independent medical cannabis company bringing together cutting-edge scientific research with the latest innovations in cannabis cultivation, extraction and production.<br \/><br \/>EMMAC has initially tasked VCCP Health and VCCP Partnership&#8217;s specialist branding agency, SomeOne, with brand architecture and branding for the EMMAC Life Sciences portfolio and Medical Cannabis brand. The fully-integrated agency will also be developing creative communication campaigns for the EMMAC medical brand.<\/p>\n<p><strong>Beverley Newbury, Managing Director of VCCP Health, said:\u00a0<\/strong>\u201cWe\u2019re really excited about working with EMMAC Life Sciences who share our ambition and challenger ethos. This is a rare opportunity to help shape a completely new medical category that has the potential to transform the lives of patients and address some of the biggest medical unmet needs.\u201d<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-pbSmn wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        EMMAC is rapidly establishing itself as Europe\u2019s leading medical cannabis company. During this phase of high growth and beyond, it is critical that we work with the best agency partners to communicate our vision and value to our customers and partners, as we focus on shaping the future of medical cannabis. We are looking forward to harnessing the expertise of VCCP to support our strategic growth ambitions at this exciting time for EMMAC and the industry as a whole. \n        <cite>Hannah Du Beke, Head of Communications and Branding at EMMAC Life Sciences<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11442","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"10403","capability_ids":["10110"],"hero_video":"","hero_image":{"ID":11444,"id":11444,"title":"EMMAC logo","filename":"EMMAC-logo.jpg","filesize":58946,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/jul\/emmac-life-sciences\/attachment\/emmac-logo","alt":"","author":"1","description":"","caption":"","name":"emmac-logo","status":"inherit","uploaded_to":11442,"date":"2020-08-18 09:50:00","modified":"2020-08-18 09:50:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":10653,"post_author":"3","post_date":"2017-03-22 16:37:57","post_date_gmt":"2017-03-22 16:37:57","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"293121012\",\"blockId\":\"Nunhu\",\"blockUniqueClass\":\"lazyblock-video-Nunhu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThey go from one spot treatment to another but the spots keep coming back. Benzac treats the root cause, killing 94% of spot causing bacteria.\\u003c\/p\\u003e\\n\\u003cp\\u003eOur campaign tapped into this insight bringing this cycle to life in the form of never-ending bathrooms, positioning Benzac as the only treatment to help them escape the cycle of spots.\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also created online videos using a fun illustrative style to dispel some common myths about Acne.\\u003c\/p\\u003e\",\"quote\":\"Teenagers who suffer from spots can feel trapped in a never-ending cycle. \",\"blockId\":\"GNqJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-GNqJ\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Escap%20the%20cycle%20image%201%22,%22caption%22:%22%22,%22id%22:10657,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10657%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Escap-the-cycle-image-1.jpg%22%7D\",\"blockId\":\"ZVF2Wz\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZVF2Wz\"} \/-->","post_title":"Escape the cycle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"escape-the-cycle","to_ping":"","pinged":"","post_modified":"2020-08-24 14:43:31","post_modified_gmt":"2020-08-24 13:43:31","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10653","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11228,"post_author":"11","post_date":"2017-10-09 11:35:28","post_date_gmt":"2017-10-09 10:35:28","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"290481946\",\"blockId\":\"Z29X7JG\",\"blockUniqueClass\":\"lazyblock-video-Z29X7JG\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eLike other conditions that affect your appearance, its impact on sufferers\\u2019 day-to-day lives often goes far beyond the physical symptoms.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eUnfortunately, GPs can often dismiss psoriasis as a cosmetic condition, and send patients away with the same old \\u2018good enough\\u2019 treatments.\\u003c\\\/p\\u003e\\n\\u003cdiv\\u003eSo psoriasis patients cope with their situation, not by pushing for better treatment, but changing the way they live. They give away parts of their life that are really important to them.\\u003c\\\/div\\u003e\",\"quote\":\"Psoriasis is a life-long skin condition that affects 1.8 million people in the UK.\",\"blockId\":\"28ERNA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-28ERNA\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LEO%20GNTP%20Auction%20Sites%20(2)%22,%22caption%22:%22%22,%22id%22:11229,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11229%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/LEO-GNTP-Auction-Sites-2.jpg%22%7D\",\"blockId\":\"Z1gL8BO\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1gL8BO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3ELEO%20Pharma%20wanted%20to%20reach%20these%20resigned,%20underserved%20patients;%20to%20remind%20them%20of%20how%20much%20they%20are%20compromising,%20and%20to%20help%20them%20make%20a%20change.%3C\\\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EFeaturing%20real%20people%20with%20psoriasis,%20telling%20their%20own%20stories,%20this%20campaign%20connected%20to%20other%20sufferers%20in%20a%20real%20way,%20and%20challenged%20them%20to%20Give%20Nothing%20to%20Psoriasis.%3C\\\/p%3E%22%7D%5D\",\"blockId\":\"2bb7YG\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-2bb7YG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LEO%20GNTP%20Campaign%20Film2%20(1)%22,%22caption%22:%22%22,%22id%22:11234,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11234%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/LEO-GNTP-Campaign-Film2-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22LEO%20Social%20posts2%22,%22caption%22:%22%22,%22id%22:11233,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=11233%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/LEO-Social-posts2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1JxJYH\",\"blockUniqueClass\":\"lazyblock-carousel-Z1JxJYH\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This campaign demonstrates how insight and creativity coming together can really lead to emotionally-challenging and thought-provoking work.\",\"quotee\":\"Tracey Brader, PM Society Head Judge\",\"blockId\":\"22acHu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-22acHu\"} \/-->","post_title":"Give Nothing to Psoriasis","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"give-nothing-to-psoriasis","to_ping":"","pinged":"","post_modified":"2020-08-17 11:44:48","post_modified_gmt":"2020-08-17 10:44:48","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11228","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11425,"post_author":"11","post_date":"2019-04-04 10:12:28","post_date_gmt":"2019-04-04 09:12:28","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eTo make things a little easier, VCCP Health visited the 8th annual WIRED Health event at\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.crick.ac.uk\\\/about-us\\u0022\\u003eThe Francis Crick Institute\\u003c\\\/a\\u003e\\u00a0for a day filled with inspirational people at the cutting edge of healthcare. Below is just a handful of things we learned.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e1. A selfie could save your life\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eFacePrint is an app that helps diagnose Parkinson\\u2019s disease and possibly other neurological conditions through facial recognition. Founded by the extraordinary\\u00a0\\u003ca href=\\u0022https:\\\/\\\/developer.affectiva.com\\\/hero\\\/erin-smith\\\/\\u0022\\u003eErin Smith\\u003c\\\/a\\u003e\\u00a0while she was still at high school, this diagnostic tool will be launched primarily through social media.\\u00a0 We\\u2019ll be watching its progress with interest.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003e2. There is hope for the looming threat of antibiotic resistance\\u00a0\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eIt comes in the form of this incredible woman who spends her days exploring caves to find a\\u00a0\\u003ca href=\\u0022https:\\\/\\\/ncheeptham.sites.tru.ca\\\/\\u0022\\u003esolution\\u003c\\\/a\\u003e. Why caves? Her research is focused on whether new drugs with different mode of actions and with new scaffolds can be found in rare or less studied microorganisms living in extreme habitats (i.e. caves).\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"Which new technologies herald the future of healthcare? Which are just gimmicks? Trying to keep up with the pace of tech progress in healthcare can be a daunting task.\",\"blockId\":\"Z28AUWb\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z28AUWb\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IMG_0026%20(1)%22,%22caption%22:%22%22,%22id%22:10929,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=10929%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/IMG_0026-1.jpeg%22%7D\",\"blockId\":\"Z2tpS8Q\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2tpS8Q\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eMRIs detect diseases such as cancer but they are bulky, expensive and can cause health problems themselves. Mary Lou Jepson's latest venture at\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.openwater.cc\\\/\\u0022\\u003eOpenwater\\u003c\\\/a\\u003e\\u00a0is set to revolutionise access to medical imaging by creating a portable MRI that will be a fraction of the current cost.\\u00a0\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e4. WHO guidelines can have surprising applications\\u00a0\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eIn 2010, Scotland had the highest rates of violence in Europe. We learned from Scottish forensic psychologist and chief executive of Community Justice Scotland\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.managementtoday.co.uk\\\/karyn-mccluskey-changed-city\\\/women-in-business\\\/article\\\/1464970\\u0022\\u003eKaryn McCluskey\\u003c\\\/a\\u003e\\u00a0how homicides in Glasgow have been reduced by 60%\\u003ca href=\\u0022http:\\\/\\\/www.bbc.com\\\/future\\\/story\\\/20180723-why-we-should-treat-violence-like-an-epidemic\\u0022\\u003e\\u00a0through treating the violence as an epidemic\\u003c\\\/a\\u003e\\u00a0as per WHO guidelines:\\u00a0 Interrupt transmission; change behaviour; change norms\\u00a0\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e5. Machine learning is revolutionising every part of healthcare, from R\\u0026amp;D to self-monitoring to diagnosis and treatment.\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eWe heard from many innovators who had utilised the power of machine learning in a broad range of ways. This included Noor Shaker who founded GTN, a company that uses quantum physics and machine learning to search potential drug molecules. We also enjoyed a live demo of a diagnostic tool created by\\u00a0\\u003ca href=\\u0022https:\\\/\\\/deepmind.com\\\/applied\\\/deepmind-health\\\/working-partners\\\/health-research-tomorrow\\\/moorfields-eye-hospital-nhs-foundation-trust\\\/\\u0022\\u003eMoorfield Eye Hospital and DeepMind\\u003c\\\/a\\u003e\\u00a0\\u2013 currently in beta testing, its success could mean patients in the most remote parts of the world can access life-changing ophthalmic care.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003e6. UK lifespans may be increasing \\u2013 but our healthspans are not\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eDespite all the innovation in health, it was shocking to discover from Professor Sally Davies that, while life expectancy in the UK has improved, \\u2018health expectancy\\u2019 (how long you live a healthy life) has gone backwards, especially for the poorer sections of society. She suggests putting it next to GDP \\u2013 what gets measured gets sorted! See chapter 9 of the 2018 CMO report\\u00a0\\u003ca href=\\u0022https:\\\/\\\/assets.publishing.service.gov.uk\\\/government\\\/uploads\\\/system\\\/uploads\\\/attachment_data\\\/file\\\/767549\\\/Annual_report_of_the_Chief_Medical_Officer_2018_-_health_2040_-_better_health_within_reach.pdf\\u0022\\u003ehere\\u003c\\\/a\\u003e.\\u003c\\\/p\\u003e\",\"quote\":\"3. Portable MRI could soon transform medical imaging as we know it\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020190404%20at%20093048%201%22,%22caption%22:%22%22,%22id%22:10969,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=10969%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Screen-Shot-20190404-at-093048-1.png%22%7D\",\"blockId\":\"1X1xhO\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1X1xhO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThough the overwhelming feeling from the day was positive, with improvements in diagnostics and treatments on the horizon, this was a sobering reminder to stay focused on the experience of the patient, to be sure we are harnessing the power of technology in a way that makes a meaningful difference.\\u003c\\\/h4\\u003e\",\"blockId\":\"Z1lSYdu\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1lSYdu\"} \/-->","post_title":"Six things we learnt at WIRED Health 2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"wired-health-2019","to_ping":"","pinged":"","post_modified":"2020-08-25 10:48:55","post_modified_gmt":"2020-08-25 09:48:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11425","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"EMMAC Life Sciences appoints VCCP Health as lead agency","meta-description":"EMMAC Life Sciences has appointed VCCP Health to be their lead creative and strategic agency following a competitive agency review process conducted by Flock Associates.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/EMMAC-logo.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}