{"id":11426,"date":"2019-04-26T10:19:39","date_gmt":"2019-04-26T09:19:39","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11426"},"modified":"2020-08-25T10:06:32","modified_gmt":"2020-08-25T09:06:32","slug":"webby-awards","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/apr\/webby-awards","title":{"rendered":"Webby Awards"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-2e730R wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          The Cannes Lion of the digital world                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/o2-nspcc.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/o2-nspcc.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>VCCP has won its first Webby Award for our O2 NSPCC Parents Vs. Kids campaign in the Apps and Voice category!<br \/><br \/>Deemed to be &#8220;the Cannes of the digital world&#8221;, it is a remarkable achievement to be awarded by a truly Global awards program that recognises some of the best digital creativity in the world.\u00a0<br \/><br \/>Our campaign was designed to open up the conversation about online safety between parents and kids, which we know can be a challenge. We decided to create a campaign based around a voice-activated platform to literally get families talking. We entered Parents Vs. Kids in the Webby&#8217;s Voice category under educational skills. The award is given to &#8216;voice-enabled devices and apps designed to encourage education and learning with voice is the central engagement point&#8217;.\u00a0<br \/><br \/>Out of the thousands of entries, there were 5 shortlisted and we scooped the big prize! What makes this all the more incredible is we were the only major brand to make the shortlist in our category &#8211; everyone else was a charity or a game provider.<br \/><br \/>This was an outstanding partnership effort, involving VCCP, VCCP Kin, the Digital and iX folks, and VCCP Retail.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1l4r5k wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>Huge congratulations to everyone involved!\u00a0<\/h4>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11426","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"10387","capability_ids":["10107"],"hero_video":"","hero_image":{"ID":11427,"id":11427,"title":"O2 and NSPCC 1 1","filename":"O2-and-NSPCC-1-1.jpg","filesize":103375,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2019\/apr\/webby-awards\/attachment\/o2-and-nspcc-1-1","alt":"","author":"1","description":"","caption":"","name":"o2-and-nspcc-1-1","status":"inherit","uploaded_to":11426,"date":"2020-08-18 09:20:15","modified":"2020-08-18 09:20:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":11268,"post_author":"3","post_date":"2018-10-01 14:24:12","post_date_gmt":"2018-10-01 13:24:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"321936245\",\"blockId\":\"pB9RD\",\"blockUniqueClass\":\"lazyblock-video-pB9RD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eVCCP have created easyJet\u2019s new groundbreaking app feature: Look\\u0026amp;Book. The tool merges the digital and real world, capturing the spontaneity of easyJet\u2019s customers through an instantaneous image booking system. The product innovation is part of easyJet\u2019s new through the line pan-European Imagine campaign, encouraging customers to transform their daydreams into experiences.\u00a0\\u003c\/p\\u003e\",\"quote\":\"Re-engineering the booking experience for an Instagram generation.\",\"blockId\":\"Z18Rwl0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18Rwl0\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Morocco%20Plain%20(1)%22,%22caption%22:%22%22,%22id%22:11276,%22link%22:%22https:\/\/www.vccp.com\/work\/easyjet\/look-book\/attachment\/lookbook-a-flight-using-just-a-photo-morocco-plain-1\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/10\/LookBook-A-Flight-Using-Just-A-Photo-Morocco-Plain-1.jpg%22%7D\",\"blockId\":\"1LVF3n\",\"blockUniqueClass\":\"lazyblock-image-full-width-1LVF3n\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eFrom daydreaming over the latest photo on your Instagram feed, to soaring through the European skies - travelling has just been made even easier.\\u003c\/h4\\u003e\",\"blockId\":\"Z1AVqP\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1AVqP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EPerhaps%20you%E2%80%99ve%20just%20spotted%20an%20incredible%20lake%20on%20Instagram%20that%20you%20wish%20you%20could%20visit.%20Simply%20take%20a%20screenshot%20on%20your%20phone%20and%20upload%20it%20to%20the%20easyJet%20app.%20Look\\u0026amp;Book%20then%20uses%20advanced%20image%20recognition%20technology%20to%20identify%20the%20location%20and%20leverages%20Microsoft%20Azure%20APIs%20to%20match%20the%20photo%20to%20the%20easyJet%20destination.%C2%A0%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3EeasyJet%E2%80%99s%20new%20feature%20not%20only%20recognises%20the%20destination,%20but%20finds%20the%20nearest%20airport%20and%20pre-populates%20the%20booking%20form%20with%20those%20details.%20So,%20whether%20it%E2%80%99s%20a%20well-deserved%20weekend%20getaway%20or%20a%20perfect%20beach%20holiday,%20customers%20can%20get%20ready%20to%20tap,%20book%20and%20go%20using%20just%20a%20photo.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z2helB5\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2helB5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Austria%20Plain%22,%22caption%22:%22%22,%22id%22:11270,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11270%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Austria-Plain.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22LookBook%20A%20Flight%20Using%20Just%20A%20Photo%20Switzerland%20Logo%22,%22caption%22:%22%22,%22id%22:11269,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11269%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/LookBook-A-Flight-Using-Just-A-Photo-Switzerland-Logo.jpg%22%7D%7D%5D\",\"blockId\":\"Z1FkBvF\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z1FkBvF\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This gets 10 out of 10 for \\u0022why didn\u2019t I think of that\\u0022-ability. It's a win for streamlining customer search and booking, but it is also an exciting example of how pictures and video can be potentially \\u0022Shazam-ed\\u0022.\",\"quotee\":\"Campaign Magazine, Top Digital Innovation of the Year (2018)\",\"blockId\":\"ZD5sYX\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZD5sYX\"} \/-->","post_title":"Look &amp; Book","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"look-book","to_ping":"","pinged":"","post_modified":"2020-08-24 13:00:11","post_modified_gmt":"2020-08-24 12:00:11","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11268","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"Some fantastic Partnership news this week saw VCCP win their first Webby Award for our O2 NSPCC Parents Vs. Kids campaign","meta-description":"VCCP has won its first Webby Award for our O2 NSPCC Parents Vs. Kids campaign in the Apps and Voice category!","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/O2-and-NSPCC-1-1.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}