{"id":11392,"date":"2018-09-27T17:22:23","date_gmt":"2018-09-27T16:22:23","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11392"},"modified":"2020-08-24T17:19:52","modified_gmt":"2020-08-24T16:19:52","slug":"vccp-named-marketing-new-thinking-agency-of-the-year","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2018\/sep\/vccp-named-marketing-new-thinking-agency-of-the-year","title":{"rendered":"VCCP named Marketing New Thinking Agency of the Year"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-24xUJz wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          For the second year in a row, VCCP took home the biggest haul of the night.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Last night Campaign\u2019s Marketing New Thinking Awards were held in Marylebone. These awards recognise work that is breaking new ground and demonstrates the best creative and strategic thinking in the industry.<br \/><br \/>VCCP went into the night with an astonishing 10 nominations, and managed to convert four into the top prize for Cadbury, Domino\u2019s, and two for Amnesty.<br \/><br \/>This made us the most awarded agency of the night and, for the second year in a row, we took home the most prestigious prize: the Grand Prix for Agency of the Year.<br \/><br \/><strong>What we won<\/strong><br \/><strong>Grand Prix,\u00a0<\/strong>Agency of the Year<strong><br \/><\/strong><strong>Cadbury<\/strong>, Seriously, You Have to Try it \u2013 Branding Through Influence<br \/><strong>Amnesty<\/strong>, Undeniable Wonder \u2013 Marketing for Good<br \/><strong>Amnesty<\/strong>, Undeniable Wonder \u2013 Live brand experience<br \/><strong>Domino\u2019s<\/strong>, Dom Juan \u2013 The chatbot<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZHzFX5 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <h4>A huge congratulation goes to all the teams involved; we are incredibly proud.<\/h4>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11392","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"","capability_ids":[],"hero_video":"","hero_image":{"ID":11395,"id":11395,"title":"_E0Y7402","filename":"E0Y7402.jpg","filesize":125412,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2018\/sep\/vccp-named-marketing-new-thinking-agency-of-the-year\/attachment\/_e0y7402","alt":"","author":"1","description":"","caption":"","name":"_e0y7402","status":"inherit","uploaded_to":11392,"date":"2020-08-17 16:27:54","modified":"2020-08-17 16:27:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":10623,"post_author":"3","post_date":"2018-05-22 15:51:18","post_date_gmt":"2018-05-22 14:51:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe had seven weeks, from brief to live, to help Amnesty International change the law that prevented refugee children from living with their families in the UK.\\u003cbr \/\\u003e\\u003cbr \/\\u003eSo two days before Mothering Sunday we staged a living installation on London\u2019s Southbank: \u2018The Undeniable Wonder of Family Life\u2019.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe installation celebrated the joy of spending time with family, something many of us take for granted, but not all of us get to experience... specifically refugees in the UK, who are currently kept apart from their loved ones due to strict government criteria.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe wanted to introduce the issues facing refugee families in a way that British people couldn\u2019t help but empathise with.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eOur living installation reminded people of an undeniable truth: Everyday family life is wonderful, even the boring bits.\u00a0 When we see it all from the outside, we notice it\u2019s full of lovely little moments we take for granted.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eIt was live for two days, during which 18 UK families each spent an hour just being a family in a normal living room. They got on with everyday life; watching TV, playing with toys and games, chatting and napping...ignoring the fact they were in a glass box, watched by thousands online and in person on London\u2019s busy Southbank.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A giant victory for the families torn apart by war and conflict.\\n\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-1%22,%22caption%22:%22%22,%22id%22:10624,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10624%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-1.jpg%22%7D\",\"blockId\":\"ZMnuy7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZMnuy7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As people stopped and stared we reminded them that these simple everyday moments are denied to refugees in the UK due to the strict and unfair rules. But that they, the British public, could help by emailing their MPs who had the power to help change those rules.\",\"blockId\":\"9QJ6m\",\"blockUniqueClass\":\"lazyblock-quote-full-width-9QJ6m\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-2%22,%22caption%22:%22%22,%22id%22:10625,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10625%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-2.jpg%22%7D\",\"blockId\":\"2tIYhr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2tIYhr\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThousands of people stopped and stared, asked questions, took leaflets. 98,530 people watched the Facebook livestream. 13,715 people were moved to email their local MPs, which exceeded the originally ambitious target. And on 16th March, an overwhelming majority of 129 MPs voted in support of the Refugee Family Reunion Bill, versus 42 against.\\u003c\/h4\\u003e\",\"blockId\":\"ZL1Gu1\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZL1Gu1\"} \/-->","post_title":"The undeniable wonders of family life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-undeniable-wonders-of-family-life","to_ping":"","pinged":"","post_modified":"2020-08-24 13:44:03","post_modified_gmt":"2020-08-24 12:44:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10623","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11147,"post_author":"11","post_date":"2018-05-04 17:17:48","post_date_gmt":"2018-05-04 16:17:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCreative Circle is the oldest advertising awards body in the UK and attracts all the best work from across the industry. There were more entries this year than ever before, with judges being told only to award work that \\u201cgave them a pang of jealousy\\u201d.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIt\\u2019s a huge honour to win so many awards, and a big congratulations should be extended to all the teams involved.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003eGOLD\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eO2 Oops, best integrated campaign\\u003cbr \\\/\\u003eJack and Joe, most promising male creative newcomers\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSILVER\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eCadbury, best cinema\\u003cbr \\\/\\u003eCadbury, best TV 60 secs and over\\u003cbr \\\/\\u003eCadbury, best use of ambient\\\/guerilla\\u003cbr \\\/\\u003eMacmillan, best charity\\\/public service film\\u003cbr \\\/\\u003eO2 Oops, best TV 60 secs and over\\u003cbr \\\/\\u003eO2 Oops, best special build\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBRONZE\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eTFL, best art direction\\u003cbr \\\/\\u003eCanon, best TV 60 secs and over\\u003cbr \\\/\\u003eCanon, best direction\\u003c\\\/p\\u003e\",\"quote\":\"VCCP won an incredible 11 awards at the Creative Circle Awards last night.\",\"blockId\":\"1gohyf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gohyf\"} \/-->","post_title":"VCCP wins big at Creative Circle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creative-circle","to_ping":"","pinged":"","post_modified":"2020-08-24 15:39:19","post_modified_gmt":"2020-08-24 14:39:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11147","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"VCCP named Marketing New Thinking Agency of the Year","meta-description":"VCCP went into the night with an astonishing 10 nominations, and managed to convert four into the top prize for Cadbury, Domino\u2019s, and two for Amnesty.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/09\/E0Y7402.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}