{"id":11367,"date":"2018-10-31T16:54:33","date_gmt":"2018-10-31T16:54:33","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11367"},"modified":"2020-08-24T16:00:36","modified_gmt":"2020-08-24T15:00:36","slug":"campaign-big-2018","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2018\/oct\/campaign-big-2018","title":{"rendered":"VCCP WIN AT CAMPAIGN BIG"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZtOD18 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Last night the Campaign Big Awards took place, which celebrate the best work coming out of the industry.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>It is a huge achievement to even get shortlisted for these prestigious awards, let alone to win anything.<br \/><br \/>But win we did, with VCCP taking home 3 golds &#8211; one in the film category for Cadbury &#8216;Mum&#8217;s Birthday&#8217;, and two in Telecoms and Technology for O2 &#8216;Oops&#8217;.<br \/><br \/>Huge congratulations to the Cadbury and O2 teams involved, and well done to Nationwide and M&gt;RE THAN for being shortlisted.<br \/><br \/>We couldn&#8217;t be prouder!<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11367","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"","capability_ids":[],"hero_video":"","hero_image":{"ID":11371,"id":11371,"title":"IMG-20181031-WA0035 (3)","filename":"IMG-20181031-WA0035-3.jpg","filesize":86287,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2018\/oct\/campaign-big-2018\/attachment\/img-20181031-wa0035-3","alt":"","author":"1","description":"","caption":"","name":"img-20181031-wa0035-3","status":"inherit","uploaded_to":11367,"date":"2020-08-17 15:57:09","modified":"2020-08-17 15:57:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":11147,"post_author":"11","post_date":"2018-05-04 17:17:48","post_date_gmt":"2018-05-04 16:17:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCreative Circle is the oldest advertising awards body in the UK and attracts all the best work from across the industry. There were more entries this year than ever before, with judges being told only to award work that \\u201cgave them a pang of jealousy\\u201d.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIt\\u2019s a huge honour to win so many awards, and a big congratulations should be extended to all the teams involved.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003eGOLD\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eO2 Oops, best integrated campaign\\u003cbr \\\/\\u003eJack and Joe, most promising male creative newcomers\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSILVER\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eCadbury, best cinema\\u003cbr \\\/\\u003eCadbury, best TV 60 secs and over\\u003cbr \\\/\\u003eCadbury, best use of ambient\\\/guerilla\\u003cbr \\\/\\u003eMacmillan, best charity\\\/public service film\\u003cbr \\\/\\u003eO2 Oops, best TV 60 secs and over\\u003cbr \\\/\\u003eO2 Oops, best special build\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBRONZE\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eTFL, best art direction\\u003cbr \\\/\\u003eCanon, best TV 60 secs and over\\u003cbr \\\/\\u003eCanon, best direction\\u003c\\\/p\\u003e\",\"quote\":\"VCCP won an incredible 11 awards at the Creative Circle Awards last night.\",\"blockId\":\"1gohyf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gohyf\"} \/-->","post_title":"VCCP wins big at Creative Circle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creative-circle","to_ping":"","pinged":"","post_modified":"2020-08-24 15:39:19","post_modified_gmt":"2020-08-24 14:39:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11147","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":11088,"post_author":"1","post_date":"2017-09-08 16:12:00","post_date_gmt":"2017-09-08 15:12:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282344851\",\"blockId\":\"Z2srfYp\",\"blockUniqueClass\":\"lazyblock-video-Z2srfYp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eIn 2017, with increasing apathy towards new phones, increasing competition from both new and old competitors, and the decreasing distinctiveness of some of its most treasured brand assets, O2 faced its toughest market conditions to date for selling the new iPhone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThey needed a new approach that didn\u2019t lean on the quality of new handsets, or on price alone to capture critically important iPhone customers.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eSo instead, we took a moment that telecoms companies had traditionally run away from - that moment of breaking your phone screen - and changed it into a positive for the customer with \u2018Oops\u2019, giving customers free screen replacements on the latest phones.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis fit perfectly with our research that showed people didn\u2019t necessarily want the latest phone, but they did want their phones to look and feel new for as long as possible.\\u003c\/div\\u003e\",\"quote\":\"This is the story of how a simple, untapped human insight led to a proposition and communications idea with incredible results.\",\"blockId\":\"Zi6oDW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zi6oDW\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22lead-image%22,%22caption%22:%22%22,%22id%22:11091,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11091%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/lead-image.jpg%22%7D\",\"blockId\":\"1sEnM0\",\"blockUniqueClass\":\"lazyblock-image-full-width-1sEnM0\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"People in the UK have amassed a total repair bill of more than \u00a31 billion over the last 3 years from cracking their mobile phone screen.\",\"blockId\":\"Z1pSc92\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1pSc92\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eVCCP\u2019s creative team came up with a simple, visually iconic style of a cracked screen over O2\u2019s signature blue grad.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe word 'Oops' was a playful way of dramatising the horror of cracking your screen. In reality people say a lot more than \u2018Oops\u2019, but the word gave a cheeky nod to just how easy it is to drop and smash your phone.\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThis was an incredibly flexible concept, able to translate across multiple media formats. The idea lent itself brilliantly to media, allowing for distinctive but also really playful and creative placements of the concept to bring the idea to life.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eIt resulted in a truly integrated campaign running across print, TV, OOH, VOD, snapchat and retail.\u00a0\\u003c\/p\\u003e\\n\\u003cdiv\\u003eAnd the end result certainly delivered, with customers jumping up to three tariff bands to take up the free screen replacements, increasing the value of customers as well as O2\u2019s market share of new iPhone customers.\u00a0\\u003c\/div\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22O2_280817_Shoreditch%22,%22caption%22:%22%22,%22id%22:11092,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11092%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/O2_280817_Shoreditch.jpg%22%7D\",\"blockId\":\"4aQJN\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-4aQJN\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22284191028%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22285077869%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%223-Metro-Cover-Wrap%22,%22caption%22:%22%22,%22id%22:11094,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11094%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/3-Metro-Cover-Wrap.jpg%22%7D%7D,%7B%22video-id%22:%22285078455%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22unnamed-4-1%22,%22caption%22:%22%22,%22id%22:11095,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11095%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/unnamed-4-1.jpg%22%7D%7D,%7B%22video-id%22:%22285078621%22,%22video-source%22:%22vimeo%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%224-Digital-6-Sheet%22,%22caption%22:%22%22,%22id%22:11096,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11096%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/4-Digital-6-Sheet.jpg%22%7D%7D,%7B%22video-id%22:%22285078683%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZY5qtJ\",\"blockUniqueClass\":\"lazyblock-carousel-ZY5qtJ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s a great piece of work, it brings a product proposition to life in a way that is quite difficult to do, but does it so simply and so quickly, you get the idea in a split second.\",\"quotee\":\"Rian Shah, Managing Director, UK Hub, Zenith\",\"blockId\":\"10cJU9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-10cJU9\"} \/-->","post_title":"Oops","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"oops","to_ping":"","pinged":"","post_modified":"2020-08-25 20:08:23","post_modified_gmt":"2020-08-25 19:08:23","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11088","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"VCCP win at Campaign Big awards","meta-description":"Last night the Campaign Big Awards took place, which celebrate the best work coming out of the industry.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/IMG-20181031-WA0035-3.jpg"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}