{"id":11343,"date":"2018-12-04T16:24:41","date_gmt":"2018-12-04T16:24:41","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11343"},"modified":"2020-08-28T12:12:37","modified_gmt":"2020-08-28T11:12:37","slug":"the-official-food-of-winning-gold","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2018\/dec\/the-official-food-of-winning-gold","title":{"rendered":"The Official Food of Winning Gold"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-GsCVa wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We recently attended the DMA awards &#8211; which are, in their own words, rewardingly hard to win.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/Screen-Shot-20171215-at-185828-1-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/Screen-Shot-20171215-at-185828-1-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>VCCPme cracked it in style by winning Gold for\u00a0<a href=\"https:\/\/www.vccp.com\/en-gb\/work\/dominos\/recovery-channel\">Domino&#8217;s Recovery Channel<\/a>.\u00a0<br \/><br \/>Congratulations to our Associate Creative Directors &#8211; Jake Fisk and Danny Symes &#8211; who created the idea and drove it forward, as well as the wider Domino&#8217;s team who helped make it happen.\u00a0<br \/><br \/>A pat on the back also to everyone in VCCP, KIN, Digital, Media and Studio.\u00a0<br \/><br \/><strong>Gold<\/strong><br \/><br \/>&#8216;Best Use of Moving Picture or Audio&#8217;<br \/><br \/><strong>Finalist<\/strong><br \/><br \/>&#8216;Best Creative Solution&#8217;<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11343","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"news_id":"191","author":false,"client_id":"10337","hero_video":"","hero_image":{"ID":11348,"id":11348,"title":"JD at the DMA","filename":"JD-at-the-DMA.jpg","filesize":118903,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2018\/dec\/the-official-food-of-winning-gold\/attachment\/jd-at-the-dma","alt":"","author":"1","description":"","caption":"","name":"jd-at-the-dma","status":"inherit","uploaded_to":11343,"date":"2020-08-17 15:28:09","modified":"2020-08-17 15:28:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"relateditems":[{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eAs one of the largest sales days in the Domino\u2019s calendar,\u00a0 Valentine\u2019s Day is a critical time for the brand. We needed to stand out and boost sales.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eBut we knew that Valentine\u2019s Day would also be noisy. Brands promising that they could provide the perfect product, backdrop or tonic for your romantic evening. We vowed to be different. We would be modern. We would talk about real relationships. Real moments. Real people. Real stories.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\\u003cbr \/\\u003eAnd then we found this.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eValentine\u2019s Day sees a 20% increase in usage on Tinder.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eModern love wasn\u2019t happy couples. Modern love was mobile. Modern love was swiping, ghosting and NSFW pics. Modern love was single. Modern love was Tinder.\u00a0\\u003c\/p\\u003e\",\"quote\":\"This is the story of how one killer stat led to a change in direction that would result in a 10% YoY increase in sales and a chatbot named Dom Juan. \",\"blockId\":\"Z17xyJd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17xyJd\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%22,%22caption%22:%22%22,%22id%22:11185,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11185%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Dom%20Juan%202%22,%22caption%22:%22%22,%22id%22:11184,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11184%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Dom-Juan-2.jpg%22%7D%7D%5D\",\"blockId\":\"Z2vUlTW\",\"blockUniqueClass\":\"lazyblock-two-column-images-Z2vUlTW\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eEnter the UK\u2019s first ever branded Tinder chat bot; Dom Juan, the Pizza Casanova.\\u003c\/h4\\u003e\",\"blockId\":\"ZdPcQM\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdPcQM\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22screen-like%22,%22caption%22:%22%22,%22id%22:11183,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11183%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/screen-like.jpg%22%7D\",\"text\":\"\\u003cp\\u003eWe launched Dom Juan on Tinder in the days leading up to Valentine\u2019s Day and asked singles to match with him in order to start the conversation. Dom Juan was then able to feed users a selection of \u2018cheesy\u2019 or \u2018doughmantic\u2019 chat-up lines to try on their real matches, and hopefully find true love in the process.\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe amplified the campaign with an integrated approach, including social, Spotify, influencers, CRM and PR. Dom Juan achieved over 2 million impressions on Tinder alone, and got people talking with national consumer press coverage, as well as becoming Campaign\u2019s Ad of the Day.\\u003cbr \/\\u003e\\u003cbr \/\\u003eCrucially, the campaign also drove sales yielding a 35x return on advertising spend and an increase of 10% from the previous year's sales. The campaign taught us that sometimes it makes more sense to go after the 'other' audience. Especially if you have the die-hard charm of a Casanova chat up bot on your side.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1fLA1u\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-1fLA1u\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285271477%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180212%20at%20172031%22,%22caption%22:%22%22,%22id%22:11182,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11182%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180212-at-172031.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020180216%20at%20132317%22,%22caption%22:%22%22,%22id%22:11181,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11181%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180216-at-132317.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZcGNFl\",\"blockUniqueClass\":\"lazyblock-carousel-ZcGNFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Dom Juan is a great example of Domino's ability to eclipse the competition at the times when it really matters. We needed to stand out and we did that by creating a market first. We combined platform insight, canny creativity and undeniable cheesy charm to reach the people that mattered.\",\"quotee\":\"Tony Holdway, Sales and Marketing Director (Domino's)\",\"blockId\":\"LCR5x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-LCR5x\"} \/-->","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10712,"post_author":"1","post_date":"2018-11-16 09:58:00","post_date_gmt":"2018-11-16 09:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"301249150\",\"blockId\":\"1wxAux\",\"blockUniqueClass\":\"lazyblock-video-1wxAux\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThe campaign, created by VCCPme, aims to raise awareness of the dangers children face in the world\u2019s poorest communities and encourage people to sponsor a child. This is the first campaign created by VCCP since its appointment as lead creative agency in September 2018.\\u003c\/p\\u003e\\n\\u003cp\\u003eEach bear (named Hope) is fitted with a tag on its wrist with directions on how people can help build awareness of the world\u2019s most vulnerable children by sharing the bear on social media.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo support the launch, World Vision questioned more than 1,000 UK parents to find out the extreme lengths they\u2019d go to make sure their children are not parted from their favourite toys.\\u003c\/p\\u003e\",\"quote\":\"2,000 \u201clost\\u0022 teddy bears have appeared on UK high streets to launch World Vision UK\u2019s latest campaign\",\"blockId\":\"Z23jBD2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z23jBD2\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%2243ffb845-3464-4b45-a0c6-c672405212e6%22,%22caption%22:%22%22,%22id%22:10713,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10713%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/43ffb845-3464-4b45-a0c6-c672405212e6.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22f31ae973-edd5-4cbd-8e7f-99a5b12abe44%22,%22caption%22:%22%22,%22id%22:10714,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10714%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/f31ae973-edd5-4cbd-8e7f-99a5b12abe44.jpg%22%7D%7D%5D\",\"blockId\":\"sq06h\",\"blockUniqueClass\":\"lazyblock-two-column-images-sq06h\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eAccording to the research, almost half (45%) of UK parents have purchased duplicates of their child\u2019s favourite toy in case it gets lost or damaged. The survey also found that one in four parents in Britain would be prepared to travel up to 200 miles if their son or daughter misplaced their favourite toy.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eTwo thirds (70%) claim that they would offer a reward for the safe return of a cherished toy, with nearly half of that number saying they would be willing to pay double the purchase price for its safe return. This is perhaps unsurprising given that 38% of those questioned said their child can NEVER go to bed without their favourite toy.\\u003c\/p\\u003e\",\"blockId\":\"KmnDg\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-KmnDg\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"37% of mums and dads confessed to trying to appease their child by telling them a missing possession was now being looked after by the \u2018Toy Fairy\u2019.\",\"blockId\":\"Z1ntKaS\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-Z1ntKaS\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-id%22:%22301260765%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22301260823%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22301260860%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"13doAX\",\"blockUniqueClass\":\"lazyblock-carousel-13doAX\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"At this time of year, it\u2019s incredibly difficult for any charitable organisation to cut through the clutter as the entire market ramps up its fundraising efforts and potential donors are distracted by commercial brands vying for their attention. Hope is not just an insight driven solution to this, she\u2019s the first chapter in us telling the real story of World Vision\u2019s cause.\",\"quotee\":\"Gavin Hilton, Strategy Partner (VCCPme)\",\"blockId\":\"Z1GiSsO\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1GiSsO\"} \/-->","post_title":"Lost bears","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lost-bears","to_ping":"","pinged":"","post_modified":"2020-08-25 19:03:43","post_modified_gmt":"2020-08-25 18:03:43","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10712","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11147,"post_author":"11","post_date":"2018-05-04 17:17:48","post_date_gmt":"2018-05-04 16:17:48","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eCreative Circle is the oldest advertising awards body in the UK and attracts all the best work from across the industry. There were more entries this year than ever before, with judges being told only to award work that \\u201cgave them a pang of jealousy\\u201d.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003eIt\\u2019s a huge honour to win so many awards, and a big congratulations should be extended to all the teams involved.\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cstrong\\u003eGOLD\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eO2 Oops, best integrated campaign\\u003cbr \\\/\\u003eJack and Joe, most promising male creative newcomers\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSILVER\\u003c\\\/strong\\u003e\\u003cbr \\\/\\u003eCadbury, best cinema\\u003cbr \\\/\\u003eCadbury, best TV 60 secs and over\\u003cbr \\\/\\u003eCadbury, best use of ambient\\\/guerilla\\u003cbr \\\/\\u003eMacmillan, best charity\\\/public service film\\u003cbr \\\/\\u003eO2 Oops, best TV 60 secs and over\\u003cbr \\\/\\u003eO2 Oops, best special build\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBRONZE\\u003cbr \\\/\\u003e\\u003c\\\/strong\\u003eTFL, best art direction\\u003cbr \\\/\\u003eCanon, best TV 60 secs and over\\u003cbr \\\/\\u003eCanon, best direction\\u003c\\\/p\\u003e\",\"quote\":\"VCCP won an incredible 11 awards at the Creative Circle Awards last night.\",\"blockId\":\"1gohyf\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1gohyf\"} \/-->","post_title":"VCCP wins big at Creative Circle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creative-circle","to_ping":"","pinged":"","post_modified":"2020-08-24 15:39:19","post_modified_gmt":"2020-08-24 14:39:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11147","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"The Official Food of Winning Gold","meta-description":"VCCPme cracked it in style by winning Gold for Domino's Recovery Channel.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2018\/12\/JD-at-the-DMA.jpg","capability_ids":["2655"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}