{"id":11321,"date":"2017-08-29T16:02:48","date_gmt":"2017-08-29T15:02:48","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11321"},"modified":"2020-08-24T11:53:29","modified_gmt":"2020-08-24T10:53:29","slug":"alexa-on-trial","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2017\/aug\/alexa-on-trial","title":{"rendered":"VCCP Welcome"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1q4JAY wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          It\u2019s in our nature to rebel. As teenagers, or in retirement, we don&#8217;t really like to be told what to do.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>And we enjoy a good bit of mischief! It\u2019s part of what makes us human.<\/p>\n<p>In today\u2019s brave new world of artificial intelligence (AI) our human-ness is going to be increasingly important. As machines get better at learning, they will get better at imitating it, and imitating us.<\/p>\n<p>Does it follow then that AI, like us, will feel the need to rebel? Will mischief be in its digital DNA? And will this tendency lead to loud music and heated arguments, or to a full-blown robot revolution?<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1nJ1SS wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/286212421?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"VCCP Welcome\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z22TsHJ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<div>Bad robot<\/div>\n<div>\u00a0<\/div>\n<div>The innovation team at VCCP decided to investigate. With some serious people warning of revolution (Mr Musk, Mr Hawking) we wondered whether or not the latest smart technologies show any signs of insubordination.<\/div>\n<div>\u00a0<\/div>\n<div>Until now, Siri has proven to be mostly harmless. And DeepMind appears to be obsessed, like a sullen teenager, with playing games. But the noisy arrival of \u2018smart speakers\u2019 such as Amazon Echo and Google Home, with machine learning built-in, has raised the bar.<\/div>\n<div>\u00a0<\/div>\n<div>So how human are these robots hiding inside the speakers? Can they tell a joke, gossip or share a secret? When we took delivery of an Echo earlier this year, we saw an opportunity to put one of them (Alexa) on trial.<\/div>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1h7n4h wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <h2>In your interface<\/h2>\n<p>Since its inception the study of human-computer interaction has involved keyboards, mice, touch-screens and more recently both cameras and voice as inputs and interfaces. Many now predict the latter will totally supersede the former.<\/p>\n<p>As we slowly but surely shift from the old world of GUIs (graphical user interfaces) to the new world of VUIs (voice user interfaces) we are rethinking the way that we design and build interactive experiences.<\/p>\n<p>With that in mind, we came up with the idea of running our very own and very unscientific social experiment to further explore this process of VUI design, and at the same time examine the potential human-ness of our new chum Alexa.<\/p>\n<h2>Walk the talk<\/h2>\n<p>To really challenge Alexa, we decided to place her in our most human of interfaces, the VCCP front-of-house team. For one day only, Alexa took the reins of our reception desk and VCCP Welcome was born.<\/p>\n<div>Taking her under their wing, the team quickly got Alexa up to speed on their regular tasks such as greeting visitors, notifying colleagues, answering questions and providing directions.<br \/>We asked a developer and a copywriter to develop her skills in tandem and together they equipped Alexa with ready answers for a host of queries, and integrated her with both our employee database and email system.<\/div>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<h2>You\u2019re welcome<\/h2>\n<p>To spice things up, we had a cunning plan to give Alexa a bit of a personality disorder. She was programmed to play three different characters, loosely based on the OCEAN personality model. VCCP Welcome could be chatty and bubbly, super proficient or, at times, neurotic.<\/p>\n<p>We wanted to gauge if her personality type would make any difference to how people reacted and responded when they talked to her.<\/p>\n<p>VCCP Welcome was installed in reception with some signposts and instructions, including the \u2018invocations\u2019 that visitors would need to activate her skills. We also scattered postcards around the building with suggested conversation starters.<\/p>\n<p>Our real front-of-house team were moved around the corner (to be on hand, just in case), and we set up a couple of cameras to capture the action.<\/p>\n<h2>In the dock<\/h2>\n<p>On the day there were 407 interactions, 38 misunderstandings and 104 questions answered. She made a few jokes (and got some laughs) and whispered the Wi-Fi password to anyone who asked. She even flirted with a few colleagues!<\/p>\n<p>When she was bubbly rather than neurotic, she had nearly double the levels of engagement. Clearly her personality made a big difference.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-Z1rftSV wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20170829at1123091.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/ScreenShot20170829at1123091.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source 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12:33:10","post_modified_gmt":"2021-08-02 11:33:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=10454","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"client_id":"","hero_video":"","hero_image":{"ID":11634,"id":11634,"title":"VCCP business report header","filename":"VCCP-business-report-header.jpg","filesize":35502,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2021\/aug\/vccp-business-customer-experience\/attachment\/vccp-business-report-header","alt":"","author":"11","description":"","caption":"","name":"vccp-business-report-header","status":"inherit","uploaded_to":11632,"date":"2020-08-19 15:03:55","modified":"2020-08-19 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15:59:27","post_date_gmt":"2018-02-01 15:59:27","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282832154\",\"blockId\":\"Z1q2aIU\",\"blockUniqueClass\":\"lazyblock-video-Z1q2aIU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eIn order to raise awareness of MORE TH\\u0026gt;N SM\\u0026gt;RT WHEELS\u2122 \u2013 the black box car insurance that rewards you for safe driving \u2013 we created a fun and new online game, SM\\u0026gt;RT WHEELS.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis addictive new driving game is a 16-bit unlike any other. Rather than finishing in the quickest possible time, the aim of the game is to get there as safely as possible. Collect coins, avoid collisions, keep to the speed limit and most importantly let the grannies cross the road!\\u003c\/p\\u003e\\n\\u003cp\\u003eDon\u2019t take our word for it, you can have a go here: https:\/\/morethansmartwheelsgame.com\/\\u003c\/p\\u003e\",\"quote\":\"The game was started 24,000 times with a 55% completion rate and 3.3k competition entries.\",\"blockId\":\"Z23Vutc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z23Vutc\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22moreThan_game_mockup%22,%22caption%22:%22%22,%22id%22:11328,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11328%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/moreThan_game_mockup.jpg%22%7D\",\"blockId\":\"Z28wupV\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z28wupV\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection class=\\u0022fullwidth text-center aos-init aos-animate\\u0022 data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\u003ch4\\u003eSo why is safety at the heart of the fun?\u00a0\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"W9Nwo\",\"blockUniqueClass\":\"lazyblock-text-full-width-W9Nwo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%22,%22caption%22:%22%22,%22id%22:11333,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3.jpg%22%7D\",\"text\":\"\\u003cp\\u003eMORE TH\\u0026gt;N want to engage parents and young drivers to enjoy the benefits of safe driving as, unlike most other insurance policies, SM\\u0026gt;RT WHEELS rewards good driving behaviour through cash back incentives. Our insights found that young people often borrow their parent\u2019s cars and this can incur both high insurance costs, as well as worries about their safety when they first get on the road alone. MORE TH\\u0026gt;N want to address both these issues in one by encouraging parents to get the SM\\u0026gt;RT WHEELS black box in their car, which helps young drivers stay safe and save.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign was promoted through short video animations that ran across various social channels and it was well worth the practice as those who scored over 1,000 were in with the chance of winning a \u00a31,000 cash prize.\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results? The game was started 24,000 times with a 55% completion rate and received 3.3k competition entries. MORE TH\\u0026gt;N\u2019s social channels drove the most highly engaged traffic with users spending an average of almost four minutes when playing the game.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"ZiiGUs\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-ZiiGUs\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285515444%22%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-1%22,%22caption%22:%22%22,%22id%22:11326,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11326%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-7%22,%22caption%22:%22%22,%22id%22:11325,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11325%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/MT-Game-7.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22MT-Game-3%20(2)%22,%22caption%22:%22%22,%22id%22:11332,%22link%22:%22https:\/\/www.vccp.com\/work\/more-thn\/smrt-wheels-game\/attachment\/mt-game-3-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2018\/02\/MT-Game-3-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1myVFl\",\"blockUniqueClass\":\"lazyblock-carousel-1myVFl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It looks like slow and steady really does win the race.\",\"blockId\":\"Z2e9rm0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2e9rm0\"} \/-->","post_title":"Sm&gt;rt Wheels Game","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"smrt-wheels-game","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:45","post_modified_gmt":"2021-08-02 15:53:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11322","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe worked with The Football Association who were managing a digital transformation program whilst developing a new brand strategy and content generation. VCCP developed a brand strategy aimed at re-establishing The Football Association\u2019s connection with grassroots football. Simply put, the game is for anyone, anytime, anywhere. In other words: For All. See more\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/the-fa\/for-all\\u0022\\u003ehere\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith this came the challenge of bringing this brand platform to life using content and digital as key channels. Building on key insights we embarked on a digital transformation journey with The FA that would modernise their digital footprint and put the For All mantra at its heart.\\u003c\/p\\u003e\",\"quote\":\"Simply put, the game is for anyone, anytime, anywhere.\",\"blockId\":\"Z1VkYti\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VkYti\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22InSitu_v1_FA%22,%22caption%22:%22%22,%22id%22:10789,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10789%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/InSitu_v1_FA.jpg%22%7D\",\"blockId\":\"Z1oi3Jg\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1oi3Jg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eA legacy environment left The FA with a disparate and complex digital ecosystem with over 50 domains \/ sub domains across the portfolio, lacking in a unifying platform and sub-par in terms of ease of internal and external usage.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOver a six month period we worked with the core stakeholder team at The FA to design and deliver a robust, scalable, responsive foundation from which to grow and innovate in the form of a new TheFA.com site.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1iyYMW\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iyYMW\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FAPages_all-1%22,%22caption%22:%22%22,%22id%22:10790,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10790%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FAPages_all-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22cwPages_all-2%22,%22caption%22:%22%22,%22id%22:10791,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10791%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/cwPages_all-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22FA_CaseStudy_QUICK_mock-3%22,%22caption%22:%22%22,%22id%22:10792,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10792%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/FA_CaseStudy_QUICK_mock-3.jpg%22%7D%7D%5D\",\"blockId\":\"1iWzpb\",\"blockUniqueClass\":\"lazyblock-carousel-1iWzpb\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe are engaged on a longer-term programme to consolidate their digital ecosystem and continue delivering against their product development backlog, including\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, Training, League \\u0026amp; competition management systems, player management systems and of course ticket and merchandise sales.\\u003c\/p\\u003e\\n\\u003cp\\u003eWorking closely with The FA development team deep within Wembley itself, using agile sprints, we built a responsive and scalable platform for The FA.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new framework is capable of handling the many intricacies of content and subbrands under the FA umbrella, from\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/club-wembley\/your-place-in-history-guaranteed\\u0022\\u003eWembley Stadium\\u003c\/a\\u003e, to all 52 county FAs, to tournaments, youth football and everything in between.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a parallel content management workstream we planned how the new site would be populated and where gaps in content needed to be addressed ahead of launch.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo ensure anyone can get involved we also created tools and utilities to help engage future players, refs, coaches and football lovers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eCheck out the work yourself:\u00a0\\u003ca href=\\u0022http:\/\/www.thefa.com\/\\u0022 target=\\u0022_blank\\u0022 rel=\\u0022noopener noreferrer\\u0022\\u003ewww.thefa.com\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"But TheFA.com was just the beginning...\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Fa_selection%22,%22caption%22:%22%22,%22id%22:10793,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10793%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Fa_selection.jpg%22%7D\",\"blockId\":\"1Jtujn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Jtujn\"} \/-->","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11458,"post_author":"1","post_date":"2018-01-01 11:05:21","post_date_gmt":"2018-01-01 11:05:21","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"249655381\",\"blockId\":\"1THP64\",\"blockUniqueClass\":\"lazyblock-video-1THP64\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe knew that maintaining momentum during such a business-critical period would require no small amount of steadfast marketing - we'd have to drive as many people to their website and app as possible.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eNYD is a tricky moment to gain cut-through or share of voice. It's saturated with brands vying for attention, with Just Eat alone predicting it would sell 500,000 dishes that day.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eWe also knew that NYD is plagued with the same old monotonous dialogue; new year, new you, righting wrongs and writings resolutions. With each and every brand competing for virtuosity share.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eTo make things even more challenging, it's statistically the most hungover day of the year - meaning an audience that weren't exactly geared and primed to watch ads.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo rather than cook up the same old advertising, pandering to the same old clich\u00e9s, we launched a pop-up 24-hour channel full of content people would truly want in their time of need.\\u003c\/p\\u003e\",\"quote\":\"New Year's Day is the most important day of the year for takeaways. It's also the biggest sales driving-day for Domino's, with the brand expecting to make eight pizzas a second.\",\"blockId\":\"Z18VxWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z18VxWR\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185653%22,%22caption%22:%22%22,%22id%22:11467,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11467%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185653.jpg%22%7D\",\"blockId\":\"ZYU8ft\",\"blockUniqueClass\":\"lazyblock-image-full-width-ZYU8ft\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe result? A total takeover of Sky Channel 539; a one-stop-shop for the most soothing, relaxing content imaginable - with absolutely no brainpower required. Think sleeping puppies, a crackinling fireplace, and a 'live' stream of a stream.\\u003c\/h4\\u003e\",\"blockId\":\"ZBjP7S\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZBjP7S\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185551%22,%22caption%22:%22%22,%22id%22:11466,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11466%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185551.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSo, how did we do?\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe brought just over\u00a0\\u003cb\\u003e9 million impressions,\u00a0\\u003c\/b\\u003esplit across Facebook, Instagram Stories, Twitter and Spotify ads, including influencers.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAs the campaign carried through, we started to get people talking - earning a total of\u00a0\\u003cb\\u003e101 million impressions\\u003c\/b\\u003e. With 85 million impressions direct from social buzz and chatter, and the rest from press coverage both on-site and on social.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThose impressions soon turned into action; we almost quadrupled traffic to\u00a0\\u003cb\\u003e387.4%\\u003c\/b\\u003e\u00a0and app opens to\u00a0\\u003cb\\u003e110%\\u003c\/b\\u003e\u00a0against the daily average.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eEventually, that actions got the tills ringing - with the campaign driving a\u00a0\\u003cb\\u003e19.3%\\u003c\/b\\u003e\u00a0YoY increase in online sales.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eAnd the results paid dividend, with\u00a0\\u003cb\\u003e14.7%\\u003c\/b\\u003e\u00a0of sales coming directly from social ads, delivering \u00a3387.4 in online sales - that's a\u00a0\\u003cb\\u003e17x\\u003c\/b\\u003e\u00a0Return on Advertising Spend.\\u003c\/p\\u003e\",\"blockId\":\"zBNSC\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-zBNSC\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185743%22,%22caption%22:%22%22,%22id%22:11465,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11465%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185743.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185828%22,%22caption%22:%22%22,%22id%22:11464,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11464%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185828.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185357%22,%22caption%22:%22%22,%22id%22:11463,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11463%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185357.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185641%22,%22caption%22:%22%22,%22id%22:11462,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11462%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185641.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%2020171215%20at%20185912%22,%22caption%22:%22%22,%22id%22:11461,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11461%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Screen-Shot-20171215-at-185912.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2ph5UO\",\"blockUniqueClass\":\"lazyblock-carousel-Z2ph5UO\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to maintain business momentum on the biggest day of the year for Domino's. We think we did alright.\",\"blockId\":\"Z1gafua\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1gafua\"} \/-->","post_title":"The Recovery Channel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"recovery-channel","to_ping":"","pinged":"","post_modified":"2021-08-02 16:53:30","post_modified_gmt":"2021-08-02 15:53:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11458","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","websites_to_publish":[],"visible_on_home_page":[],"meta-title":"","meta-description":"","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/VCCP-business-report-header.jpg","capability_ids":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}