{"id":11090,"date":"2017-07-28T16:15:00","date_gmt":"2017-07-28T15:15:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11090"},"modified":"2020-08-24T12:32:22","modified_gmt":"2020-08-24T11:32:22","slug":"vccp-appoints-chris-birch-and-jonny-parker-as-creative-directors","status":"publish","type":"news","link":"https:\/\/www.vccp.com\/uk\/news\/2017\/jul\/vccp-appoints-chris-birch-and-jonny-parker-as-creative-directors","title":{"rendered":"VCCP APPOINTS CHRIS BIRCH AND JONNY PARKER AS CREATIVE DIRECTORS"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1DVBnG wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          VCCP has announced the promotion of Chris Birch and Jonny Parker to the role of creative directors.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Since joining forces at VCCP in 2013, the duo have created work for some of the agency\u2019s biggest clients. Most recently, they have decorated their trophy cabinet thanks to their Anti London Arms Fair campaign for Amnesty International, a surreal Why not? spot for easyJet and the epic #MakeThemGiants Rugby World Cup campaign for O2.<\/p>\n<p>Prior to VCCP, Chris and Jonny lived separate lives at a number of agencies across London. Chris began at Leo Burnett working on the McDonald\u2019s and DFT accounts before moving to mcgarrybowen. Jonny joined the agency following stints at Farm, PD3 and indie-shop Devilfish, working on accounts including Smart Car, Heinz and Sega.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","categories":[191],"class_list":["post-11090","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"client_id":"","hero_video":"","hero_image":{"ID":10847,"id":10847,"title":"unnamed-1","filename":"unnamed-1.jpg","filesize":111530,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1.jpg","link":"https:\/\/www.vccp.com\/uk\/news\/2017\/jul\/vccp-appoints-chris-birch-and-jonny-parker-as-creative-directors\/attachment\/unnamed-1","alt":"","author":"1","description":"","caption":"","name":"unnamed-1","status":"inherit","uploaded_to":11090,"date":"2020-08-14 13:14:51","modified":"2020-08-24 11:32:22","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Chris Birch and Jonny Parker as new creative directors","meta-description":"Chris Birch and Jonny Parker have joined VCCP as creative directors","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/unnamed-1.jpg","news_id":"191","relateditems":[{"relateditem":{"ID":10750,"post_author":"1","post_date":"2018-01-12 11:30:47","post_date_gmt":"2018-01-12 11:30:47","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"305056055\",\"blockId\":\"Z16OdPB\",\"blockUniqueClass\":\"lazyblock-video-Z16OdPB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eOur new positioning, 'There's a glass and a half in everyone', shines a light on the kindness and generosity that we see in society every day, and which facilitates moments of real human connection. The first creative under the new global brand platform is centred on the nation\u2019s favourite chocolate, Cadbury Dairy Milk, and sees the brand embrace an authentic and caring approach, capturing the spirit of the nation in a way that individual consumers can relate to.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe campaign kicked off with a new TV advert on Saturday 13th January during The Voice on ITV. The 60-second spot tells the story of a young girl who enters a corner store wanting to buy a bar of Cadbury Dairy Milk. However, it\u2019s not for her \u2013 it\u2019s for her mum\u2019s birthday. As the girl has never bought something on her own before, she attempts to emulate what she has seen her mum do and gets her purse out to pay, but inside there is only a collection of small knick-knacks. She goes to pay using these trinkets, including a button and fake diamond ring, which the shopkeeper generously accepts. Even though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A new global brand platform which takes Cadbury back to its roots; a family brand founded on generous principles.\",\"blockId\":\"27UAJU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-27UAJU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%22,%22caption%22:%22%22,%22id%22:10753,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10753%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape.jpg%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury%20Posters%20landscape%20heart%22,%22caption%22:%22%22,%22id%22:10752,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10752%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/Cadbury-Posters-landscape-heart.jpg%22%7D%7D%5D\",\"blockId\":\"1TpVWw\",\"blockUniqueClass\":\"lazyblock-two-column-images-1TpVWw\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4 style=\\u0022text-align: center\\u0022\\u003eThe campaign will be further underpinned by digital, social, PR, experiential and sampling activations, as well as a second TV advert later in the year.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"Z1Cfg\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1Cfg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2211936e_Cadbury%22,%22caption%22:%22%22,%22id%22:10751,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10751%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/11936e_Cadbury.jpg%22%7D\",\"text\":\"\\u003cp\\u003eEven though it leaves him out of pocket, the shopkeeper ensures he doesn\u2019t take the girl\u2019s favourite trinket (her miniature unicorn!) and she is able to leave the shop with her Mum\u2019s favourite bar of Cadbury Dairy Milk, and a smile on her face.\\u003cbr \/\\u003e\\u003cbr \/\\u003eIn addition, brand new Out of Home will include the famous Cadbury Dairy Milk glass and a half of milk icon with other positive symbols, such as a heart, smiley face and thumbs up. There\u2019s no Cadbury branding, it simply features the new Cadbury Dairy Milk tagline \u2013 There\u2019s a glass and a half in every one \u2013 showing the human kindness in us all.\\u003cbr \/\\u003e\\u003cbr \/\\u003eFinally, between 25th and 28th January, Cadbury will be bringing the new TV spot to life by giving chocolate fans across the UK the chance to get a bar of Cadbury Dairy Milk for the price of a knick-knack, trinket or even a button! The five-day long\u00a0\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/cadbury\/glass-and-a-half-shop\\u0022\\u003epop up store\\u003c\/a\\u003e\u00a0will even have the same shop keeper as the advert! Get down to Greek Street in Soho between 10am and 6pm to experience it for yourself.\\u003c\/p\\u003e\",\"blockId\":\"13bL1a\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-13bL1a\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"285835576\",\"blockId\":\"Z29nhvs\",\"blockUniqueClass\":\"lazyblock-video-Z29nhvs\"} \/-->","post_title":"Mum's Birthday","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mums-birthday","to_ping":"","pinged":"","post_modified":"2024-04-08 11:35:25","post_modified_gmt":"2024-04-08 10:35:25","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10750","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10623,"post_author":"3","post_date":"2018-05-22 15:51:18","post_date_gmt":"2018-05-22 14:51:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eWe had seven weeks, from brief to live, to help Amnesty International change the law that prevented refugee children from living with their families in the UK.\\u003cbr \/\\u003e\\u003cbr \/\\u003eSo two days before Mothering Sunday we staged a living installation on London\u2019s Southbank: \u2018The Undeniable Wonder of Family Life\u2019.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe installation celebrated the joy of spending time with family, something many of us take for granted, but not all of us get to experience... specifically refugees in the UK, who are currently kept apart from their loved ones due to strict government criteria.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe wanted to introduce the issues facing refugee families in a way that British people couldn\u2019t help but empathise with.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eOur living installation reminded people of an undeniable truth: Everyday family life is wonderful, even the boring bits.\u00a0 When we see it all from the outside, we notice it\u2019s full of lovely little moments we take for granted.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eIt was live for two days, during which 18 UK families each spent an hour just being a family in a normal living room. They got on with everyday life; watching TV, playing with toys and games, chatting and napping...ignoring the fact they were in a glass box, watched by thousands online and in person on London\u2019s busy Southbank.\u00a0\\u003c\/p\\u003e\",\"quote\":\"A giant victory for the families torn apart by war and conflict.\\n\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-1%22,%22caption%22:%22%22,%22id%22:10624,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10624%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-1.jpg%22%7D\",\"blockId\":\"ZMnuy7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZMnuy7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"As people stopped and stared we reminded them that these simple everyday moments are denied to refugees in the UK due to the strict and unfair rules. But that they, the British public, could help by emailing their MPs who had the power to help change those rules.\",\"blockId\":\"9QJ6m\",\"blockUniqueClass\":\"lazyblock-quote-full-width-9QJ6m\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22IN-SITU-2%22,%22caption%22:%22%22,%22id%22:10625,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10625%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/IN-SITU-2.jpg%22%7D\",\"blockId\":\"2tIYhr\",\"blockUniqueClass\":\"lazyblock-image-full-width-2tIYhr\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThousands of people stopped and stared, asked questions, took leaflets. 98,530 people watched the Facebook livestream. 13,715 people were moved to email their local MPs, which exceeded the originally ambitious target. And on 16th March, an overwhelming majority of 129 MPs voted in support of the Refugee Family Reunion Bill, versus 42 against.\\u003c\/h4\\u003e\",\"blockId\":\"ZL1Gu1\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZL1Gu1\"} \/-->","post_title":"The undeniable wonders of family life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-undeniable-wonders-of-family-life","to_ping":"","pinged":"","post_modified":"2020-08-24 13:44:03","post_modified_gmt":"2020-08-24 12:44:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10623","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10952,"post_author":"3","post_date":"2018-07-16 14:18:45","post_date_gmt":"2018-07-16 13:18:45","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"282473981\",\"blockId\":\"Z1sLHWn\",\"blockUniqueClass\":\"lazyblock-video-Z1sLHWn\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003ch4\\u003eThe new Twirl creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life\u2019s unanswered questions.\\u003c\/h4\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\\n\\u003csection data-aos=\\u0022fade-up\\u0022\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/div\\u003e\\n\\u003c\/section\\u003e\",\"blockId\":\"1Cm0wU\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Cm0wU\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22CadburysCoastStill100090000%22,%22caption%22:%22%22,%22id%22:10980,%22link%22:%22https:\/\/www.vccp.com\/work\/cadbury\/what-makes-it-so-twirly\/attachment\/cadburyscoaststill100090000\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/CadburysCoastStill100090000.jpg%22%7D\",\"text\":\"\\u003cp\\u003eSet against the hustle and bustle of a busy British summer, two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life\u2019s biggest conundrums, one of which is: \u2018What makes it so Twirly?\u2019 as the characters eat a Cadbury Twirl. With answers ranging from chocolate wizardry, to being made by the same people who made crop circles, the campaign aims to bring in a new younger shopper, as well as retaining the core audience.\\u003cbr \/\\u003e\\u003cbr \/\\u003eThe question \u2018What makes it so Twirly\u2019 is explored through a campaign celebrating the distinctive curls, twirls and swirls of a Cadbury Twirl through TV, VOD, Social, Digital and content partnerships across an 11 week campaign, where fans will be immersed into the world of Myles and Sarah and truly celebrate the uniqueness of a Cadbury Twirl.\\u003c\/p\\u003e\",\"blockId\":\"pSW3H\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-pSW3H\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are really proud of this work...the next step on our Cadbury journey. It's so unusual, so simple and so charming, all at once.\",\"quotee\":\"Darren Bailes, Executive Creative Director (VCCP)\",\"blockId\":\"p2AEh\",\"blockUniqueClass\":\"lazyblock-quote-full-width-p2AEh\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"282475336\",\"blockId\":\"ZmbpmE\",\"blockUniqueClass\":\"lazyblock-video-ZmbpmE\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","post_title":"What makes it so twirly?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"twirl","to_ping":"","pinged":"","post_modified":"2020-08-24 13:32:51","post_modified_gmt":"2020-08-24 12:32:51","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10952","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"visible_on_home_page":[],"websites_to_publish":[],"capability_ids":[],"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news\/11090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=11090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}