{"id":11757,"date":"2017-01-20T13:21:39","date_gmt":"2017-01-20T13:21:39","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=curious&#038;p=11757"},"modified":"2020-08-26T17:24:41","modified_gmt":"2020-08-26T16:24:41","slug":"gdpr-101-the-fun-starts-here","status":"publish","type":"curious","link":"https:\/\/www.vccp.com\/uk\/curious\/2017\/jan\/gdpr-101-the-fun-starts-here","title":{"rendered":"GDPR 101: The fun starts here"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-L7gAJ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          Unless you\u2019ve been living under a rock, you\u2019ve probably heard about GDPR&#8230;                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Or, you\u2019ve overheard it being discussed and chosen to ignore it due to its extremely uninspiring elaboration: The General Data Protection Regulation. You may even be in the few who think that, as it\u2019s under EU Law, maybe the Brexiteers have done us all a favour and it won\u2019t affect the UK. The real question is, should we care? And what are the likely implications for our industry? Buckle up, dear reader, for a whistlestop tour of the acronym on everyone\u2019s lips.<br \/><br \/>The revised laws of the GDPR (formerly the Data Protection Act) will come into effect this year from May 25th, and even if we weren\u2019t in the EU, we\u2019d still have to comply to prove adequacy with the other GDPR nations. It\u2019s aim, put simply, is to make the systems of processing personal data into a transparent and authentic model \u2013 and for consumers to have a say in whom they get targeted by.<br \/><br \/>Personal Data is defined as \u2018anything that can be used to reasonably identify an individual\u2019. This extends beyond basic name and age, to IP addresses, posts on social media and so on.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1awkaV wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwww.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZEQv2W wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        agadfgadfgadfga \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-aCnMX wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The individual will have the right to easily withdraw their information, be fully informed about which of their data is being held, and the way in which it is being used.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Vn3o4 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          If any terms are breached, consumers have to be notified within 72 hours.                  <\/blockquote>\r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/eee-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/eee-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Alongside organisations now having to appoint a Data Protection Officer, the consequences of non-compliance with the GDPR should alone be enough to warrant caution. While Facebook are in the midst of rolling out a new global privacy centre, their pro-active stance hasn\u2019t excused them from them being fined \u20ac1.2M in Spain this year for breaching privacy laws. In future, maximum fines could cost companies up to 4% of annual global turnover.<\/p>\n<p>Looking closer at GDPR\u2019s effects on Digital Media, there is potential for these new regulations to slow down marketers\u2019 ability to target individual consumers. According to DataMere, customer analytics make up 48% of big data use in sales and marketing. Although the effects of GDPR are more limited for creative advertising agencies, it represents a considerable challenge to the wider marketing eco-system. For example, it will affect the nature of the data that media agencies can buy for their clients, whilst also impacting the manner in which they can purchase media on the client\u2019s behalf. It thus has the potential to significantly hinder long-term strategy and the shape of future investment.<\/p>\n<p>Publishing platforms such as YouTube are in the midst of rapidly restructuring their data processes before the regulations are implemented at the end of May. As the tech giant looks to refine its newly-introduced \u2018Intelligence Desk\u2019, which has been designed to quickly detect controversial content, it\u2019s likely that programmatic advertising will experience a marked narrowing of target customers. However, if there\u2019s one good thing to come out of GDPR, it\u2019s that females around the world will no longer be destined to watch the infamous ClearBlue advert every time they go on YouTube.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"template":"","class_list":["post-11757","curious","type-curious","status-publish","hentry"],"acf":{"author":{"ID":11769,"post_author":"1","post_date":"2020-08-20 14:14:33","post_date_gmt":"2020-08-20 13:14:33","post_content":"","post_title":"Team Curious","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"team-curious","to_ping":"","pinged":"","post_modified":"2020-08-20 14:16:45","post_modified_gmt":"2020-08-20 13:16:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=11769","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"hero_video":"","hero_image":{"ID":11758,"id":11758,"title":"wwwwwww","filename":"wwwwwww.jpg","filesize":125272,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww.jpg","link":"https:\/\/www.vccp.com\/uk\/curious\/2017\/jan\/gdpr-101-the-fun-starts-here\/attachment\/wwwwwww","alt":"","author":"3","description":"","caption":"","name":"wwwwwww","status":"inherit","uploaded_to":11757,"date":"2020-08-20 12:21:47","modified":"2020-08-20 12:21:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/wwwwwww-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":false,"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/curious\/11757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/curious"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/curious"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/9"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}