{"id":11688,"date":"2018-01-20T10:20:09","date_gmt":"2018-01-20T10:20:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=curious&#038;p=11688"},"modified":"2020-08-26T16:50:37","modified_gmt":"2020-08-26T15:50:37","slug":"veganuary-fad-or-trend","status":"publish","type":"curious","link":"https:\/\/www.vccp.com\/uk\/curious\/2018\/jan\/veganuary-fad-or-trend","title":{"rendered":"Veganuary: fad or trend?"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-1GjFzH wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          It\u2019s that time of year once again; everyone is attempting to make the same drastic lifestyle change they failed to make last year.                   <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This year however, the growing Veganuary campaign, which challenges people to ditch animal-based products for one month, seems to be transforming peoples\u2019 over-ambitious resolutions and driving them to instead make a positive and achievable change. Already the numbers of those signing-up for the trend has soared to over 100,000, in comparison to the 1,500 who took the pledge when the campaign first began in 2014. With these figures in mind, it is no surprise that brands have begun to leverage this new vegan trend for their own promotional benefit.<br \/><br \/>Last January saw Peta, a not-for-profit animal rights organization at the forefront of the Veganuary campaign, take over an entire London Tube station in an attempt to encourage people to go vegan for ethical reasons. They covered Clapham Common station with 60 adverts, taking up advertising space on every door, poster and turnstile. Each ad displayed a pig, cow or chicken alongside the slogan: \u201cI\u2019m ME, Not MEAT. See the Individual \u2013 Go Vegan.\u201d\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-Z1djdfj wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/Screen-Shot-20180815-at-150454.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-bold-Zoj8Sb wp-block-lazyblock-text-full-width-bold\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n\n    <h4>The campaign saw quite a large response on social and was thus successful in spreading awareness about veganism.<\/h4>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZsRRvJ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-2.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-2.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>This year many high street restaurants, for the first time, are now offering their customers vegan options in an attempt to capitalise on Veganuary. Handmade Burger, Zizi\u2019s, Las Iguanas, All Bar One, Pizza Hut, Pizza Express, Yo Sushi, Wagamamas and Chipotle have all added vegan dishes to their menus. Zizi\u2019s and Las Iguanas in particular are going one step further in their bid to tempt Veganuary participants, both restaurants are offering 2 for 1 on any vegan main dishes until the end of January.<\/p>\n<p>Tesco, one of Britain\u2019s largest retailers, has also decided to \u2018go vegan\u2019 this January. The retailer has teamed up with American chef and self-proclaimed \u201cplant pusher\u201d Derek Sarno to create \u2018Wicked Kitchen\u2019 \u2013 a new vegan food range. Options include crispy carrot pastrami, BBQ Mushroom Sourdough Pizza and chilled vegan ready meal pots. With Wicked Kitchen, Tesco and Sarno aim to do more than simply appease vegans, they intend to create delicious options that \u2018truly please\u2019 and satisfy their tingling taste buds \u2013 whilst of course simultaneously driving profit for the retailer.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1tFBf3 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-3-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-3-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Even the global ice-cream company Ben and Jerry\u2019s has entered the Veganuary conversation. They have created three new \u2018non-dairy\u2019 ice-cream flavours \u2018Chocolate-Fudge Brownie\u2019, \u2018Chunky Monkey\u2019, and \u2018Peanut Butter and Cookies\u2019 all made from almonds. Although these flavours have been on UK shelves since the end of September 2017, Ben and Jerry\u2019s are promoting them this January on social as \u2018new!\u2019 products, with sponsored ads being pushed on Snapchat and further posts on their Instagram page.<\/p>\n<p>All of these brands are cleverly utilising the time of year and the emerging vegan culture to drive footfall into their stores and boost profits. It will be interesting to see whether the Veganuary trend continues post the January resolution period and remains popular throughout 2018 or will people give in to their milk chocolate cravings?<\/p>\n<p>Stay curious!<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"template":"","class_list":["post-11688","curious","type-curious","status-publish","hentry"],"acf":{"author":{"ID":11769,"post_author":"1","post_date":"2020-08-20 14:14:33","post_date_gmt":"2020-08-20 13:14:33","post_content":"","post_title":"Team Curious","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"team-curious","to_ping":"","pinged":"","post_modified":"2020-08-20 14:16:45","post_modified_gmt":"2020-08-20 13:16:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=11769","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"hero_video":"","hero_image":{"ID":11689,"id":11689,"title":"veganuary-1","filename":"veganuary-1.jpg","filesize":130527,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1.jpg","link":"https:\/\/www.vccp.com\/uk\/curious\/2018\/jan\/veganuary-fad-or-trend\/attachment\/veganuary-1","alt":"","author":"3","description":"","caption":"","name":"veganuary-1","status":"inherit","uploaded_to":11688,"date":"2020-08-20 09:20:17","modified":"2020-08-20 09:20:17","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/08\/veganuary-1-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"","meta-description":"","social-media-image":false,"relateditems":false,"related_content_title":"YOU MAY ALSO LIKE"},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/curious\/11688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/curious"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/curious"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/9"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}