{"id":15617,"date":"2022-11-11T13:23:33","date_gmt":"2022-11-11T13:23:33","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=collaborative&#038;p=15617"},"modified":"2022-11-11T13:25:12","modified_gmt":"2022-11-11T13:25:12","slug":"hard-times-strong-brands","status":"publish","type":"collaborative","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2022\/nov\/hard-times-strong-brands","title":{"rendered":"Hard Times Strong Brands"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-12CAmw wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">The latest report, <\/span><b>&#8216;Hard Times Strong Brands&#8217;<\/b><span style=\"font-weight: 400\"> from The Collaborative, VCCP&#8217;s thought leadership program, aims to tell the human stories behind the national headlines. Revealing what drives consumer behaviours and decisions to not only help brands survive the crisis but \u201cto thrive well beyond it\u201d.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Spearheaded by <\/span><b>Ellie Gauci<\/b>,<b> Group Head of Planning<\/b><span style=\"font-weight: 400\"> and <\/span><b>Jenny Nichols<\/b>,<b> Deputy Head of Planning<\/b><span style=\"font-weight: 400\">, the report outlines the five key lessons for brands to stand out and thrive by better connecting with their consumers.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">In addition to these big lessons for brands, the report distills insight from our primary research and data analysis to create a UK segmentation fit for the crisis. It helps brands get under the skin of their audience, define their own crisis, and feel inspired to find a role for themselves that builds both consumer equity and brand capital.<\/span><\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/11\/VCCP-Collaborative-Cost-of-Living-A4P-1-2.pdf\">Click here to download the full report<\/a><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-15617","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":15623,"id":15623,"title":"Collaborative Hard Times Website Header Image 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