{"id":14548,"date":"2022-01-31T13:56:36","date_gmt":"2022-01-31T13:56:36","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=collaborative&#038;p=14548"},"modified":"2022-06-08T09:36:50","modified_gmt":"2022-06-08T08:36:50","slug":"the-revenge-of-the-nerds","status":"publish","type":"collaborative","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2022\/jan\/the-revenge-of-the-nerds","title":{"rendered":"The Revenge of the Nerds"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-24TAF5 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p class=\"p1\"><span class=\"s1\"><b><span style=\"font-weight: 400\">In VCCP\u2019s latest report from their thought leadership program, The Collaborative, <em>&#8220;The Revenge of the Nerds: Why Microsoft is on track to own the future of entertainment&#8221; <\/em><\/span>Jonny Shaw,<\/b> <\/span><strong>Chief Strategy Officer<\/strong> at <span class=\"s1\"><b>VCCP New York<\/b><\/span> discusses the software giant&#8217;s new position within the gaming community, in light of their recent acquisition of Activision Blizzard. Although Microsoft had a rocky entrance in the early noughties with their Xbox One launch, it has been laser-focused on gaming ever since while other tech companies were battling each other to take hold of the worlds of music, movies and TV.\u00a0<\/p>\n<p class=\"p1\">The report reveals how Microsoft&#8217;s investment in gaming, full-scale embracing of its \u2018nerd\u2019 DNA and ownership of the Azure-powered cloud (a hot ticket to gaming&#8217;s future) give Microsoft a credible case to declare itself as the future of creativity and entertainment.<\/p>\n<p class=\"p1\">This article was first published in <em>Adweek<\/em>.<\/p>\n<p><a href=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2022\/01\/The-Collaborative-The-Revenge-of-the-Nerds-1.pdf\">Click here to download your copy.<\/a><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14548","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":{"ID":14915,"post_author":"57","post_date":"2022-06-08 08:58:30","post_date_gmt":"2022-06-08 07:58:30","post_content":"","post_title":"Jonny Shaw","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jonny-shaw","to_ping":"","pinged":"","post_modified":"2022-06-08 09:21:36","post_modified_gmt":"2022-06-08 08:21:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=14915","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"hero_video":"","hero_image":{"ID":14550,"id":14550,"title":"Revenge of Nerds - VCCP Collaborative","filename":"Revenge-of-Nerds-Collaborative.png","filesize":1718743,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative.png","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2022\/jan\/the-revenge-of-the-nerds\/attachment\/revenge-of-nerds-collaborative","alt":"","author":"57","description":"","caption":"","name":"revenge-of-nerds-collaborative","status":"inherit","uploaded_to":14548,"date":"2022-01-31 13:37:48","modified":"2022-01-31 13:37:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Revenge of the Nerds: Why Microsoft is on track to own the future of entertainment","meta-description":"In VCCP\u2019s latest report from their thought leadership program, The Collaborative, \"Revenge of the Nerds: Why Microsoft is on track to own the future of entertainment\" Jonny Shaw, Chief Strategy Officer at VCCP New York discusses the software giant's position within the gaming community in light of their recent acquisition of Activision Blizzard. Although Microsoft had a rocky entrance in the early noughties with their Xbox One launch, it has been laser-focused on gaming ever since while other tech companies were battling each other to take hold of the worlds of music, movies and TV. ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2022\/01\/Revenge-of-Nerds-Collaborative.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14487,"post_author":"57","post_date":"2022-01-17 10:26:54","post_date_gmt":"2022-01-17 10:26:54","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cem\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFrom embracing gaming technologies, to pitching positively, to addressing the talent crisis and more, IPA President Julian Douglas updated the industry on his plans for the agency business in 2022, while highlighting the progress the industry has made so far against his core presidential 10x: Accelerate Opportunity agenda to turboboost the industry.\\u003c\\\/span\\u003e\\u003c\\\/b\\u003e\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmbracing the metaverse\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/email-ipa.co.uk\\\/t\\\/4HV2-18C01-2HPL1Z-12F7OE-1\\\/c.aspx\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDelivering his New Year address\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0from\\u003c\\\/span\\u003e\\u003cb\\u003e\\u00a0\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGarden Studios in London, where virtual production companies, like Quite Brilliant, are transforming how we make content, President Douglas reasserted one of his core Tech 10x agenda points to \\u2018embrace new technologies and shift gaming and AR\\\/VR from the periphery to the mainstream of advertising.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year, the industry has made great strides with some fantastic examples including, The O2 in Fortnite, Fashion Awards in Roblox and Adidas NFTs, but this could be just the start, explained Douglas.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThese gaming technologies have already transformed the film world and the potential for advertising is huge. At the press of a button they can turn day to night and back again, transport me to multiple locations with no flights, no visas, no PCR tests required. This virtual production approach is opening up a whole new world of opportunities and crucially, significantly reducing travel - the single biggest contributor to our carbon impact.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help agencies explore and understand the metaverse further in 2022, the IPA will be hosting a virtual conference on immersive gaming with SF Big, San Francisco\\u2019s digital marketing association. Back in the UK, in the spring the IPA will also be piloting an interactive workshop with Collective and Unreal, where member agencies can explore the gaming engine and its creative potential.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCollaborating to deploy our skills for the greater good\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of his Think x10 agenda, Douglas has been developing a\\u00a0series of moonshot initiatives to use the industry\\u2019s collective powers of insight and creativity to tackle society\\u2019s biggest problems.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year, Douglas highlighted, has seen the industry rally behind an initiative that looks to tackle the recruitment crisis in the hospitality industry which is currently reporting over 200,000 unfilled vacancies. It has already raised half a million pounds from industry operators and suppliers and is in final talks to becoming recognised as the preferred recruitment partner for the Hospitality and Tourism Skills Board, which will unlock further funding.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to progressing this core project, for 2022 moonshot projects, Douglas will be urging the industry to use it\\u2019s \\u2018creative\\u2019 clout\\u2019 to change attitudes and behaviour towards the roadside littering. He will also be exploring how the agency business might mount a campaign to reduce the talent crisis; a campaign that advertises the profession of advertising, calling on brands and agencies to come together and work for the collective good.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStrengthening our core skills and working practices\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCloser to home, and despite a further year of pandemic-induced uncertainty, the IPA President was also keen to celebrate the great strides the industry business has taken over the past year to further elevate its health, wealth and success.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHighlights include 800 people completing the newly launched IPA Diversity and Inclusivity qualification; a tenfold increase in the number of people completing the IPA Excellence Diploma in Business, delivered by LSE; 19 agencies being awarded the brand new IPA Effectiveness Accreditation for their strong effectiveness cultures; and the launch of the pioneering AdNetZero Certificate, designed to help us all play our part in addressing the climate crisis.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLooking forward to 2022, Dougie announced one of the initiatives to be launched at the joint industry RENEW conference on 27 January: the\\u00a0Pitch Positive Pledge -a collaboration between ISBA and IPA to improve the current pitch system (full details to be published on 27 January).\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther IPA initiatives he highlighted include the iList 2022 that celebrates the real heroes of inclusion at all levels across our industry, as well as: the IPA Effectiveness Awards. In line with his agenda, the President\\u2019s Prize will be awarded to the entry which best demonstrates an innovative marketing approach that accelerates significant behaviour change.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSays Dougie:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u201cI built my Presidency on seizing these abnormal times, this discontinuous moment, to tackle some of the long-standing issues we face as an industry and society. UK advertising showed remarkable strength and adaptability in 2021 and I hope these upcoming initiatives give the business lots to think about and opportunities to seize as we advance through this era of predictable unpredictability.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cb\\u003eWatch his \\u003ca href=\\u0022_wp_link_placeholder\\u0022 data-wplink-edit=\\u0022true\\u0022\\u003efull speech\\u003c\\\/a\\u003e, delivered from the metaverse.\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1tpHe0\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1tpHe0\"} \/-->","post_title":"IPA President Douglas speech on a better, meta 2022","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ipa-president-douglas-speech-on-a-better-meta-2022","to_ping":"","pinged":"","post_modified":"2022-01-17 10:26:54","post_modified_gmt":"2022-01-17 10:26:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14487","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13639,"post_author":"44","post_date":"2021-06-22 08:58:00","post_date_gmt":"2021-06-22 07:58:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"630970114\",\"blockId\":\"1cBqBc\",\"blockUniqueClass\":\"lazyblock-video-1cBqBc\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eOur latest campaign for O2, in partnership with Island Records and Epic Games, has announced that London's world-renowned venue The O2 is now available in the world's biggest game, Fortnite. Inside Fortnite Creative, players are be able to attend an interactive musical experience along with the chance to win exclusive rewards in the Priority app, such as tickets to see Easy Life live.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThis campaign features the first time the O2 has ever featured in a video game. Another first for the campaign, included a unique interactive musical experience by the UK\\u2019s top up-and-coming Leicester act, Easy Life, who virtually performed tracks from their debut album \\u2018life\\u2019s a beach\\u2019. They are the first UK act to play within Fortnite Creative.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe in-game version of the iconic London landmark is instantly recognisable inside Fortnite Creative. Once players entered the virtual venue, users were able to have a range of gameplay experiences, such as exploring hidden rooms, backstage areas and the O2 Blueroom.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eO2's partnership with Easy Life provided players and music lovers with a range of unique and interactive experiences. Built with players in mind; it was a full experience for users to interact with, unlock, and collect in-game items including a free exclusive \\u2018Squeezy life\\u2019 graffiti Spray. There was also a lobby track that players could unlock in-game only after attending the experience created by Easy Life.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe interactive performance showcased hoverboards, underwater cinemas and the band played in the belly of a huge decaying whale. During the show, attendees were transported to six unique areas, each inspired by a different track from \\u2018life\\u2019s a beach\\u2019, pulled straight from the imagination of Easy Life themselves.\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWith much of Easy Life\\u2019s headline tour of O2 Academy and other UK venues this coming November already sold out, their whimsical headline performance at The O2 in Fortnite Creative gave their fans an early chance to experience the UK\\u2019s top breakout band in action.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Valcarcel, Head of Brand and Consumer Marcomms at O2: \\u003c\\\/strong\\u003e\\u003cem\\u003e\\u201cWe couldn\\u2019t be prouder to work alongside both Island Records and Epic Games to bring such an incredible experience to O2 customers and music fans all over the world via Fortnite Creative. O2 has a rich heritage in music and we\\u2019re committed to providing music fans with unique experiences so it\\u2019s only fitting that we\\u2019re bringing the world\\u2019s most popular entertainment venue into the world\\u2019s biggest game. We know how much everyone \\u2013 us included \\u2013 has missed going to gigs so we\\u2019re excited to bring the UK\\u2019s hottest up-and-coming act to music fans globally through Fortnite Creative.\\u201d\\u003c\\\/em\\u003e\\u00a0\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eFortnite Pro-builders, KKSlider, DolphinDom, Hellraiser and Team Cre8, created the entire experience in Fortnite Creative mode, building The O2 from scratch. \\u003cem\\u003e\\u201cMusic was always a passion along-side level design and we are absolutely thrilled to have been involved in a project that combines both,''\\u003c\\\/em\\u003e explained \\u003cstrong\\u003eWertandrew, Lead Community Creator at Team Cre8\\u003c\\\/strong\\u003e. \\u0022\\u003cem\\u003eThis is the first time that an experience features an iconic venue and interactive show, both built from the ground up by Fortnite creators for players and music fans all around the world to enjoy.\\u201d\\u00a0\\u00a0\\u00a0\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003eYou can catch the \\u003ca href=\\u0022https:\\\/\\\/www.youtube.com\\\/watch?v=5dA44tqgTHQ\\u0022\\u003elivestream here.\\u00a0\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"Z1f0OQ4\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1f0OQ4\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.43.07-1%22,%22caption%22:%22%22,%22id%22:13650,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13650%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.43.07-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.42.41%22,%22caption%22:%22%22,%22id%22:13641,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13641%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.42.41.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-21-at-23.46.03-1%22,%22caption%22:%22%22,%22id%22:13651,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13651%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-21-at-23.46.03-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"Z4pug9\",\"blockUniqueClass\":\"lazyblock-carousel-Z4pug9\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"When it came to recreating The O2 in a virtual space there really was only one platform that made the most sense... We really couldn\\u2019t have done it without the trust of our client O2, the support of Epic Games and the shared vision of easy life, their production team and Island Records.\",\"quotee\":\"VCCP Associate Creative Directors, Ben Hopkins and Morten Legarth \",\"blockId\":\"ZNfCyR\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZNfCyR\"} \/-->","post_title":"The O2 in Fortnite Creative","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-o2-in-fortnite-creative","to_ping":"","pinged":"","post_modified":"2021-12-07 17:49:43","post_modified_gmt":"2021-12-07 17:49:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13639","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11617,"post_author":"8","post_date":"2020-08-19 15:21:38","post_date_gmt":"2020-08-19 14:21:38","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eBurger King made headlines when it launched its latest campaign showing a Whopper going moldy.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eOur CSO, Jonny Shaw, was asked for his opinion by CNBC. Find out what he thought\\u00a0\\u003ca href=\\u0022https:\\\/\\\/www.cnbc.com\\\/2020\\\/02\\\/20\\\/burger-kings-moldy-whopper-ad-is-dividing-marketing-experts.html\\u0022\\u003ehere\\u003c\\\/a\\u003e.\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"Find out our CSO's opinion in CNBC.\",\"blockId\":\"1QGvOu\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1QGvOu\"} \/-->","post_title":"Jonny Shaw in CNBC","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jonny-shaw-cnbc","to_ping":"","pinged":"","post_modified":"2021-06-25 16:14:16","post_modified_gmt":"2021-06-25 15:14:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=11617","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative\/14548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/collaborative"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}