{"id":14405,"date":"2021-12-15T12:40:32","date_gmt":"2021-12-15T12:40:32","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=collaborative&#038;p=14405"},"modified":"2022-01-31T09:13:30","modified_gmt":"2022-01-31T09:13:30","slug":"winning-in-the-rebound-ii","status":"publish","type":"collaborative","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2021\/dec\/winning-in-the-rebound-ii","title":{"rendered":"Winning In The Rebound II"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1OhPNw wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">In VCCP\u2019s latest report from their thought leadership program, The Collaborative, <\/span><b>\u201cWinning In The Rebound II\u201d<\/b><span style=\"font-weight: 400\"> reveals significant psychological shifts in the mood of the nation as Brits enjoyed a summer of staycations, spending and socialising, only to be brought down to the ground with a bump as autumn delivered fuel shortages, energy price increases, supply chain issues, price rises and the Omicron variant.\u00a0 A general air of caution looms over 2022, but the report reveals that the UK will embrace Christmas in the best way possible. <\/span><\/p>\n<p><a href=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/12\/25497-The-Collaborative-Rebound-Report-II-1.pdf\">Click here to download your copy.<!--more--><!--more--><\/a><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-14405","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":14406,"id":14406,"title":"Collaborative-Winning-In-The-Rebound-II","filename":"Collaborative-Winning-In-The-Rebound-II.png","filesize":2322481,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II.png","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2021\/dec\/winning-in-the-rebound-ii\/attachment\/collaborative-winning-in-the-rebound-ii","alt":"Image of shoppers in Westfield, London Shepherd's Bush.","author":"57","description":"","caption":"","name":"collaborative-winning-in-the-rebound-ii","status":"inherit","uploaded_to":14405,"date":"2021-12-15 12:35:52","modified":"2021-12-15 12:36:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Winning In The Rebound II","meta-description":"In VCCP\u2019s latest report from their thought leadership program, The Collaborative, \u201cWinning In The Rebound II\u201d reveals significant psychological shifts in the mood of the nation as Brits enjoyed a summer of staycations, spending and socialising, only to be brought down to the ground with a bump as autumn delivered fuel shortages, energy price increases, supply chain issues, price rises and the Omicron variant.\u00a0 A general air of caution looms over 2022, but the report reveals that the UK will embrace Christmas in the best way possible.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/12\/Collaborative-Winning-In-The-Rebound-II.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14184,"post_author":"44","post_date":"2021-10-25 11:29:39","post_date_gmt":"2021-10-25 10:29:39","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22IMG_0659-Updated-5mb%22,%22caption%22:%22%22,%22id%22:14186,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14186%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/IMG_0659-Updated-5mb-scaled.jpg%22%7D%7D%5D\",\"blockId\":\"2fhL6T\",\"blockUniqueClass\":\"lazyblock-carousel-2fhL6T\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has today announced the opening of a new office in the birthplace of the British creative industry, \\u003c\\\/span\\u003e\\u003cb\\u003eStoke-On-Trent\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. It becomes the agency\\u2019s first UK office outside London and reflects the challenger network\\u2019s ambition to open up and attract more diverse talent. In its initial phase, the office will function as an Academy with staff from VCCP London working to raise awareness, provide training, work experience, mentoring and paid internship schemes, with a future apprenticeship scheme set to launch next year.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSet against a backdrop of recent art colleges and advertising school closures and a global pandemic which has exacerbated the situation, the pathway to the industry has become narrower with more and more opportunities being removed. People outside London are struggling to see advertising and media as a career option, especially those from low income areas or from diverse backgrounds.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStoke has o\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ene of the highest rates of economic deprivation, especially amongst black, Asian and minority ethnic communities. Within the creative industry, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecities like Stoke are often overlooked in favour of Manchester or Leeds when setting up outside the South East.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOpen to people in Stoke and surrounding areas, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP Stoke Academy \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill tackle\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethree major recruitment barriers faced by the industry which include a lack of awareness of the creative industry as a potential career option, a dearth of pathways into entry level jobs around the country and the extremely high cost of moving to and living in London where most entry level job opportunities are to be found.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eVCCP Stoke Academy \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill focus on three areas:\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eRaising awareness\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: promoting the industry as a viable career choice through a school outreach programme, providing work experience and inspire young adults through mentoring\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eImproving employability\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Providing practical and industry specific work experience and increasing employment prospects of local young adults and students through paid summer internships for students in higher education in Stoke\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eJob preparation and creation\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Creating extended training programmes and job opportunities for Stoke-based employees through Apprenticeship schemes for young adults seeking that first vital step on the career ladder\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Academy is the culmination of over 12 months\\u2019 work by a project group consisting of agency planners, creatives, HR and account management. Led by Chie\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ef Strategy Officer, Michael Lee and Executive Creative Director, Jim Thornton, the group also includes Senior Brand Planner, Luke Alexander-Grose, Lynsey Monroe, Learning \\u0026amp; Development Manager and Account Manager, Kenny Dada. The group spent time in Stoke building relationships with local schools, colleges and universities: S\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoke Sixth Form College, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStaffordshire University, Keele University and Staffordshire Chamber of Commerce, as well as the Council and the MP for Stoke North, Jonathan Gullis.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChief Strategy Officer at VCCP, Michael Lee explained:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019ve been concerned for some time about the increasingly narrow talent pool that we\\u2019re able to attract into an industry that we\\u2019re incredibly proud to belong to. Great creativity has always relied on being able to draw on a diverse group of people. Right now, because of the increasing socio-economic barriers to entry, we\\u2019re in danger of becoming quite a monocultural profession.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe wanted to find a way to remove barriers for people to enter the industry. But it was clear that even if we could solve the awareness problem, cost was still a massive obstacle for the vast majority who don\\u2019t live in London and don\\u2019t have access to financial support from their families to be able to start on entry-level wages. The easiest way to solve both problems for all the prodigiously talented young people in Stoke who could and should be working in our industry, was to set up a local base.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis summer VCCP trialled work experience programmes with Stoke Sixth Form College called \\u003c\\\/span\\u003e\\u003cb\\u003eThe VCCP Stoke Student Challenge 2021 \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand set up partnerships with Stoke-based creative industry businesses and social enterprise initiatives. This work experience programme was run for sixth-formers at the City of Stoke-on-Trent Sixth Form College, Stoke\\u2019s largest sixth form college with over 1700 students. It was devised in partnership with Geoff Willis, Director of Teaching, Learning and Assessment, and Naomi Baxter, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTeacher of Creative Media \\u0026amp; CAP Futures Lead\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and was run by Luke Alexander-Grose and Kenny Dada at VCCP. 40 students formed 9 teams to compete in a six-week pitch style competition designed to give them opportunities to develop their strategic, creative and presentation skills. Weekly check-ins enabled teams to benefit from guidance and mentoring from VCCP strategy, production and creative teams, with a final presentation session in which two winners were selected for the Best Creative Idea and Best Film. Students were also assigned mentors to help them in the project and to help them understand what future roles they could apply for within the creative industry.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eNaomi Baxter, Course Leader at Stoke Sixth Form College said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003cem\\u003e\\u0022The VCCP project enabled students to work collaboratively in researching, developing and creating an advertisement for a live brief. Students received excellent mentoring to guide their work and prepare them for a final pitch. The VCCP team challenged them to think bigger and aim higher with their work. The experience really helped widen their industry awareness and inspire their future career ambitions.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the success of the last 12 months, the Academy has set an ambitious target of engaging, inspiring and creating opportunities for more than 500 young people in the coming year. It will expand its successful \\u003c\\\/span\\u003e\\u003cb\\u003eStudent Challenge\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e over this academic year, adding two new local colleges: Stoke City College and Newcastle. VCCP Stoke Academy will also work with Staffordshire University to attract students into the summer internship programme based at their office space, whilst also giving guest lectures to students on Art \\u0026amp; Design and Digital Production courses.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAlongside its education work, VCCP has also formed a partnership with Carse and Waterman, a local specialist in digital VFX and animation. Founded by two former Staffordshire University graduates, Gary Carse and Daniel Waterman, the animation agency works for eBay, Michelin and the BBC\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Stoke Academy will now share office space with Carse and Waterman in a refurbished old NatWest Bank building a few yards away from the famous old Spode pottery works.\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e In the next few months, VCCP Academy will welcome existing employees to work part-time or permanently from the VCCP office and run the outreach and training schemes.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn return, VCCP will support Carse \\u0026amp; Waterman\\u2019s social enterprise\\u00a0 called \\u003c\\\/span\\u003e\\u003cb\\u003eFramescape\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a joint venture with filmmakers \\u003c\\\/span\\u003e\\u003cb\\u003ePlatinum Pictures\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, headed up by Richard Turner and Terry Stone, Daniel Waterman of Carse and Waterman and post-production outfit \\u003c\\\/span\\u003e\\u003cb\\u003eDreamscape Studios\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Framescape aims to raise awareness of potential careers in VFX, animation and production amongst Stoke youngsters in exactly the same way the Stoke Academy will for Advertising Communications.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Academy will also work with Eric Gresswell, founder of \\u003c\\\/span\\u003e\\u003cb\\u003ePopcorn Learning Media\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to design a bespoke Apprenticeship scheme which will be run at the VCCP Stoke Academy and which aims to hire people within the subsequent 6 months. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePopcorn Learning Media Limited, is a multi-award-winning digital learning agency specialising in the creation of digital learning courses, filmed video and animation. Established in 2015, the company operates out of offices in Stoke-on-Trent and Southampton and they already offer apprenticeships in level 3 Team Leader and level 5 Management and Leadership.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group already has a successful existing paid internship scheme, called The Table which is an annual year long scheme which recruits for entry-level roles in Account Management at VCCP London, Good Relations and Snap LDN. Working with Staffs University and Keele University, The Table will be replicated in Stoke to provide early career opportunities.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\\u2019s long-term ambition for the Academy is to convert it into a permanent office, which hires local staff, recruits from the early career schemes and also services local clients. \\u003c\\\/span\\u003e\\u003cb\\u003eExecutive Creative Director at VCCP, Jim Thornton \\u003c\\\/b\\u003e\\u003cb\\u003eexplained:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019d love to be in a situation where we end up attracting other creative industry businesses\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto Stoke. Daniel Waterman and Richard Turner\\u2019s dream of revitalising the creative industry in Stoke is one we passionately believe in. But most excitingly, if we\\u2019re able to prove the success of this model in Stoke then we don\\u2019t see any reason why we couldn\\u2019t replicate it somewhere else, in fact anywhere where talent doesn\\u2019t get enough opportunity to work in our industry. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019d love to roll it out to other towns and cities, giving talented people greater choice about where they live and work.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cBut \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Stoke Academy isn\\u2019t just about finding and nurturing talent, it\\u2019s also about retaining it. Entry level talent are not the only ones who find having any kind of life in London unsustainable, the same is true for employees with young families. If we can turn the VCCP Stoke Academy into VCCP Stoke, a successful VCCP agency hub, then we will have a way to both support our existing talent who may want to live and work elsewhere, as well as attract those who want to move out of London but continue to work in our great industry.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"16LWk\",\"blockUniqueClass\":\"lazyblock-text-full-width-16LWk\"} \/-->","post_title":"VCCP opens an Academy in Stoke","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-opens-an-academy-in-stoke","to_ping":"","pinged":"","post_modified":"2022-03-01 14:13:47","post_modified_gmt":"2022-03-01 14:13:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=14184","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":794,"post_author":"1","post_date":"2020-06-28 21:15:00","post_date_gmt":"2020-06-28 20:15:00","post_content":"","post_title":"Curious","post_excerpt":"","post_status":"private","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"curious","to_ping":"","pinged":"","post_modified":"2025-02-10 10:51:15","post_modified_gmt":"2025-02-10 10:51:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=794","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13805,"post_author":"54","post_date":"2021-07-29 12:57:11","post_date_gmt":"2021-07-29 11:57:11","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003e'Don't Duck It'\\u2014 VCCP Vice Chairman, IPA President and BRiM Chairman Julian Douglas' Message on Industry Assault and Harassment. \\u003c\\\/strong\\u003e\\u003cstrong\\u003eInterviewed by Stephen Lepitak for \\u003cem\\u003eAdweek.\\u003c\\\/em\\u003e\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p2\\u0022\\u003eBritish agency membership body the\\u00a0\\u003cspan class=\\u0022s1\\u0022\\u003eInstitute of the Practitioners of Advertising\\u003c\\\/span\\u003e\\u00a0(IPA) has a recently installed president, and in Julian Douglas they have someone who is straight speaking and realistic about the issues ahead following the impact of the pandemic. More importantly, Douglas is also vocal in the continuing battle to stamp out sexual assault and harassment faced by women in the industry.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe advertising sector has so many problems to face, which is why Douglas, who also serves as vice-chair of agency VCCP, has chosen \\u201cincrementalism\\u201d as his \\u201cenemy\\u201d to battle during his 2-year term.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eDouglas, who was named the successor of Nigel Vaz at the IPA, chose to deliver his inaugural address to the British industry from his hometown of Manchester, despite the country being under complete lockdown at the time, allowing him to show his pride in his roots as well as making the point that there was more to the U.K. than London.\\u003c\\\/p\\u003e\\n\\u003cdiv class=\\u0022ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\\u0022\\u003e\\n\\u003cdiv id=\\u0022ad-div-m10-mobile\\u0022\\u003e\\n\\u003cdiv class=\\u0022htl-ad-wrapper ad-unit-m1\\u0022\\u003e\\n\\u003cdiv id=\\u0022htlad-2\\u0022 class=\\u0022htl-ad aw-ad-unit-m1\\u0022 data-unit=\\u0022adweek\\\/agencies\\u0022 data-targeting=\\u0022{\\u0026quot;pos\\u0026quot;:\\u0026quot;m1\\u0026quot;}\\u0022 data-prebid=\\u0022Adweek_M1\\u0022 data-sizes=\\u00220x0:300x250,300x600|850x0:\\u0022 data-eager=\\u0022\\u0022\\u003e\\u003cspan style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003eIn an interview with Adweek, he explains the reason for choosing \\u201cincrementalism\\u201d to focus on, having read the previous agendas from other presidents and deciding that he saw the same themes coming through around improving industry perception, trust in advertising and diversity.\\u003c\\\/span\\u003e\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003cp\\u003e\\u201cThere are these perennial problems that have always been there\\u2026 I think we know what the issues are in within the industry and whatever we\\u2019ve done so far, a lot of brilliant things have been done by people way better than me\\u2026 the progress overall has been glacial,\\u201d he says. He adds that during the Covid-19 lockdown he began to believe that now was \\u201cthe biggest opportunity\\u201d to create change.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWith the digital acceleration experienced by society during the pandemic, Douglas saw 10 years of technology adoption take place in the space of 10 weeks, during which he even saw himself talking to his parents through Facebook Portal and saw them using Google Pay to pay for groceries. But having seen the advertising industry overcome arguably its greatest challenge, he\\u2019s now questioning why it\\u2019s been unable to overcome the same issues it has faced for years.\\u003c\\\/p\\u003e\\n\\u003ch4\\u003e\\u003cstrong\\u003eA can-do attitude\\u003c\\\/strong\\u003e\\u003c\\\/h4\\u003e\\n\\u003cp\\u003e\\u201cFor me, there was a sense of \\u2018let\\u2019s just get on with it,\\u2019 so let\\u2019s bottle up some of that spirit, that can-do attitude that we\\u2019ve all proven that we can do collectively, we\\u2019ve all changed our entire way of work our way of life,\\u201d he continues, asking why the industry hasn\\u2019t moved forward if it was able to achieve so much during the pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cAt that rate of change, the improved number of Black people in C-suite positions will probably happen by 2080. Ridiculous.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eAs an example, the self-described optimist also reveals that since he made his inaugural speech, the IPA has increased the numbers who have joined\\u00a0the IPA MBA Essentials, a short online program set up by his predecessor to introduce more people to advertising and increase the value of the industry 10-fold after a \\u201cpitiful\\u201d initial response.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eDouglas also believes the pandemic has forced \\u201ca new age of collaboration\\u201d across the industry, something he wants to encourage by bringing industry bodies together to talk.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHe is also part of\\u00a0Black Representation in Marketing\\u00a0(BRIM), a cross-industry collaboration to create meaningful change at every level and improve Black representation.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cPeople do want to change, but that has to happen from the top,\\u201d he states, adding that at VCCP he had witnessed younger staff members being \\u201cextremely active\\u201d in demanding more change happen. \\u201cThey are willing to put their shoulder to the wheel to do stuff about it.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003ePitching and talent retention are other concerns of the industry, with Douglas believing that clients must take more responsibility when reviewing, while the industry needs to unite to drive change rather than operate individually.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cIf you can get the big advertisers to say \\u2018okay, we will reserve the right to pitch and have a roster\\u2019 then once you\\u2019re on a roster, you don\\u2019t have to pitch again.\\u2019 I want to get there but I haven\\u2019t got the answer on this one\\u2026 but that has to be a collective effort.\\u201d\\u003c\\\/p\\u003e\\n\\u003ch4\\u003e\\u003cstrong\\u003eTalent retention\\u003c\\\/strong\\u003e\\u003c\\\/h4\\u003e\\n\\u003cp\\u003eHis top priority however is talent. With an eye on the growing interest by advertisers in\\u00a0gaming, he hopes the industry can become more attractive to young recruits who might view it as an industry they can move into and work with brands on developing campaigns in the gaming field.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cIf you grow up wanting to make stuff, well, you can do it all day, because you love it and you can get paid for that. And we can help train you up and make sure you don\\u2019t get ripped off.\\u201d\\u003c\\\/p\\u003e\\n\\u003cdiv class=\\u0022ad-div-m50-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist\\u0022\\u003e\\n\\u003cdiv id=\\u0022ad-div-m50-mobile\\u0022\\u003e\\n\\u003cdiv class=\\u0022htl-ad-wrapper ad-unit-m5\\u0022\\u003e\\n\\u003cdiv id=\\u0022htlad-12\\u0022 class=\\u0022htl-ad aw-ad-unit-m5\\u0022 data-unit=\\u0022adweek\\\/agencies\\u0022 data-targeting=\\u0022{\\u0026quot;pos\\u0026quot;:\\u0026quot;m5\\u0026quot;}\\u0022 data-prebid=\\u0022Adweek_M5\\u0022 data-sizes=\\u00220x0:300x250|850x0:\\u0022 data-eager=\\u0022\\u0022\\u003e\\u003cspan style=\\u0022font-size: inherit;font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif\\u0022\\u003eHe admits that salary is another issue that is driving younger talent out of the industry but cites the obvious solution of paying people more when the margins are already \\u201cso small\\u201d as another issue that needs \\u201ccollective thinking.\\u201d He adds that \\u201cit\\u2019s not just about money,\\u201d acknowledging that working conditions must improve while making employees feel rewarded.\\u003c\\\/span\\u003e\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003cdiv data-unit=\\u0022adweek\\\/agencies\\u0022 data-targeting=\\u0022{\\u0026quot;pos\\u0026quot;:\\u0026quot;m5\\u0026quot;}\\u0022 data-prebid=\\u0022Adweek_M5\\u0022 data-sizes=\\u00220x0:300x250|850x0:\\u0022 data-eager=\\u0022\\u0022\\u003e\\n\\u003cp\\u003e\\u201cYour wellbeing is absolutely crucial and that is part of the full package.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAnd one of the more alarming but prescient industry issues continues to be\\u00a0numerous tales of harassment and assault, which is seemingly widespread and has been for decades. Douglas does not avoid the conversation and takes the invitation to send a message to IPA member agencies: \\u201cDon\\u2019t duck it!\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHe advises agencies to create safer environments internally or work with industry organizations such as charity NABS or the IPA to have those conversations. And so that those who are affected have somewhere to turn that they can trust.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cIt is also important it is on the agenda of the management team and that the management team talks about it. At VCCP we talk about it a lot.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHe advises people not to be afraid to address issues, including\\u00a0conversations around race, simply because they feel uncomfortable.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cThe most important thing is to take it on and create a safe space for everyone to talk about it,\\u201d he says before adding his thoughts of anyone involved in criminal behaviour. \\u201cWe should find them and sling them out and get them in front of the police,\\u201d he vents in a moment of clear frustration.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eHis reasoning for the lack of movement on the problem is \\u201ca paralysis\\u201d by the industry in knowing how to deal with it. But it begins by acknowledging it and addressing it, Douglas states.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u201cThere are multiple bodies who are there either for the people in the organization or for management, but you\\u2019ve got to put it as an absolute priority on your agenda. And you know, we got to sort that sort of stuff out.\\u201d\\u003c\\\/p\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\\n\\u003c\\\/div\\u003e\",\"quote\":\"Let\\u2019s bottle up some of that spirit, that can-do attitude that we\\u2019ve all proven that we can all do collectively.\",\"quotee\":\"Julian Douglas, Vice Chairman of VCCP, IPA President and BRiM Chairman\",\"blockId\":\"28XEaD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-28XEaD\"} \/-->","post_title":"Julian Douglas in Adweek","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"julian-douglas-message-on-industry-assault-and-harassment-in-adweek","to_ping":"","pinged":"","post_modified":"2021-07-29 13:39:18","post_modified_gmt":"2021-07-29 12:39:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=13805","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative\/14405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/collaborative"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}