{"id":13859,"date":"2021-08-18T15:20:59","date_gmt":"2021-08-18T14:20:59","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=collaborative&#038;p=13859"},"modified":"2021-08-18T16:56:36","modified_gmt":"2021-08-18T15:56:36","slug":"planning-for-covid-christmas-chapter-2","status":"publish","type":"collaborative","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2021\/aug\/planning-for-covid-christmas-chapter-2","title":{"rendered":"Planning for Covid Christmas chapter II"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-GGX1 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><strong>This year is not about reinventing the wheel, but amplifying the classic codes of Christmas.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">As brand and businesses begin preparing for their Christmas advertising campaigns, they will have more factors for consideration this festive season. It\u2019s the second year in a row where Christmas will still look very different to usual thanks to the pandemic, with people spending it in a variety of ways, heightened concerns around sustainability. People have had enough of hearing about Covid-19, yet we shouldn\u2019t dismiss its impact. Hope is also on the horizon with vaccinations and lockdown restrictions easing. So how do we strike the right tone? <strong>V<\/strong><\/span><b>CCP Senior Planner, Gemma Smyth<\/b><span style=\"font-weight: 400\"> takes us through her thoughts on navigating this period. Drawing upon <strong>IPA<\/strong> data, she advocates borrowing elements from the past (not trying to replicate it), celebrating the key messages of Christmas, and finding the balance between celebratory and empathetic messaging. Overall, she believes that after a downturn in Q4 ad spend this could be the renaissance of festive season advertising.<\/span><\/p>\n<p><a href=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/08\/Collaborative-Christmas-2021.pdf\">Click here to download your copy.<\/a><\/p>\n<p>\u00a0<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-13859","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":13863,"id":13863,"title":"Christmas-Collaborative","filename":"Christmas-Collaborative-2.png","filesize":967343,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2.png","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2021\/aug\/planning-for-covid-christmas-chapter-2\/attachment\/christmas-collaborative-3","alt":"","author":"54","description":"","caption":"","name":"christmas-collaborative-3","status":"inherit","uploaded_to":13859,"date":"2021-08-06 17:19:40","modified":"2021-08-06 17:19:40","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"This Year Is Not About Reinventing the Wheel, But Amplifying the Classic Codes of Christmas","meta-description":"As brand and businesses begin preparing for their Christmas advertising campaigns, they will have more factors for consideration this festive season. It\u2019s the second year in a row where Christmas will still look very different to usual thanks to the pandemic, with people spending it in a variety of ways, heightened concerns around sustainability. People have had enough of hearing about Covid-19, yet we shouldn\u2019t dismiss its impact. Hope is also on the horizon with vaccinations and lockdown restrictions easing.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/08\/Christmas-Collaborative-3.png","related_content_title":"You may also like","relateditems":false,"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative\/13859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/collaborative"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}