{"id":12910,"date":"2021-03-19T15:40:04","date_gmt":"2021-03-19T15:40:04","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=collaborative&#038;p=12910"},"modified":"2021-08-12T10:29:10","modified_gmt":"2021-08-12T09:29:10","slug":"the-end-of-the-track-for-tracking","status":"publish","type":"collaborative","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2021\/mar\/the-end-of-the-track-for-tracking","title":{"rendered":"The End of the Track for Tracking"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1oK147 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <div>\n<div>You may have seen coverage about the end of cookies, the cookie apocalypse, the end of days and so on in relation to some changes Google are making to how their web browser Chrome works and which bring it in line with what Apple\u2019s Safari and Firefox already do. This week Ebiquity has shared an excellent<\/div>\n<div>primer. This document is an explainer &#8211; with more technical detail on the changes and potential impacts, and our point of view on what to do about them.<\/div>\n<\/div>\n<div>\u00a0<\/div>\n<div><strong><a href=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/03\/VCCP-Collaborative-End-Of-The-Track-For-Tracking-March-2021.pdf\" target=\"_blank\" rel=\"noopener\">Click here to download your copy.<\/a><\/strong><\/div>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"template":"","class_list":["post-12910","collaborative","type-collaborative","status-publish","hentry"],"acf":{"author":false,"hero_video":"","hero_image":{"ID":12911,"id":12911,"title":"dayso-7o4Du7K6wII-unsplash","filename":"dayso-7o4Du7K6wII-unsplash-scaled.jpg","filesize":522403,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/collaborative\/2021\/mar\/the-end-of-the-track-for-tracking\/attachment\/dayso-7o4du7k6wii-unsplash","alt":"A red traffic light in the middle of some train tracks","author":"44","description":"","caption":"","name":"dayso-7o4du7k6wii-unsplash","status":"inherit","uploaded_to":12910,"date":"2021-03-19 13:51:59","modified":"2021-05-20 11:52:44","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1707,"height":2560,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-200x300.jpg","medium-width":200,"medium-height":300,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-768x1152.jpg","medium_large-width":640,"medium_large-height":960,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-683x1024.jpg","large-width":640,"large-height":960,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-1024x1536.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-1365x2048.jpg","2048x2048-width":1365,"2048x2048-height":2048,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2021\/03\/dayso-7o4Du7K6wII-unsplash-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"The End of the Track for Tracking","meta-description":"You may have seen coverage about the end of cookies, the cookie apocalypse, the end of days and so on in relation to some changes Google are making to how their web browser Chrome works and which bring it in line with what Apple\u2019s Safari and Firefox already do.","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative\/12910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/collaborative"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/collaborative"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/44"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}