{"id":988,"date":"2020-07-05T15:02:02","date_gmt":"2020-07-05T14:02:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=988"},"modified":"2024-04-15T10:16:56","modified_gmt":"2024-04-15T09:16:56","slug":"advertising","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/advertising","title":{"rendered":"Advertising"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-lK4v6 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow fullwidth--top-lg\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We are the challenger agency for challenger brands                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><strong>At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands. We invite a sense of \u2018cultural curiosity\u2019 in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.<\/strong><\/p>\n<p>This norm is culturally driven, not category driven, and as such gets the attention of hard to reach audiences. We call this populating culture.\u00a0<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-988","capability","type-capability","status-publish","hentry"],"acf":{"meta-description":"We pride ourselves on creating innovative, exciting and famous campaigns that boost the fortunes of brands.","hero_video":"","hero_image":{"ID":18148,"id":18148,"title":"FY25_White Claw_[MasterBrand]_Come Along_66_VP3_CLEAN_1920x1080_Screen Shot_0sec","filename":"FY25_White-Claw_MasterBrand_Come-Along_66_VP3_CLEAN_1920x1080_Screen-Shot_0sec.jpg","filesize":1551465,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2020\/07\/FY25_White-Claw_MasterBrand_Come-Along_66_VP3_CLEAN_1920x1080_Screen-Shot_0sec.jpg","link":"https:\/\/www.vccp.com\/uk\/capabilities\/advertising\/attachment\/fy25_white-claw_masterbrand_come-along_66_vp3_clean_1920x1080_screen-shot_0sec","alt":"White 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