{"id":20577,"date":"2025-11-10T14:45:28","date_gmt":"2025-11-10T14:45:28","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=capability&#038;p=20577"},"modified":"2025-11-27T10:27:10","modified_gmt":"2025-11-27T10:27:10","slug":"social-club","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/social-club","title":{"rendered":"Social Club"},"content":{"rendered":"\n<div class='hero-image'>\n  <img decoding=\"async\" class='hero-logo' src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/VCCP-Social-Club-WHT-RGB-scaled.png\" alt=\"vccp social club team moving image\">\n<\/div>\n\n<style>\n.hero-image {\n  background-image: url(\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/ezgif.com-resize.gif\");\n  position: relative;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  width: 100vw;\n  height: 700px;\n  background-size: cover;\n  background-position: center;\n  background-repeat: no-repeat;\n  margin-top: -100px;\n  margin-bottom: 50px;\n  padding: 0px 50px;\n  overflow: hidden;\n}\n\n.hero-logo {\n  width: 100%;\n  max-width: 800px;\n  height: auto;\n}\n\n.hero { \ndisplay: none; \n}\n\n\/* Opt: refine scaling at smaller viewports *\/\n@media (max-width: 768px) {\n  .hero-image {\n    height: 500px;\n  }\n}\n\n@media (max-width: 480px) {\n  .hero-image {\n    height: 380px;\n    padding: 0px 20px;\n  }\n}\n<\/style>\n\n\n\n<style>\n.lazyblock-image-full-width-sN28c {\ndisplay: flex;\n    position: absolute;\n    top: 30%;\nwidth: 100%;\n}\n.lazyblock-image-full-width-sN28c .fullwidth--img {\nwidth: 50%;\n\n}\n\nh1 {\n    margin-bottom: 0;\n    display: none;\n}\n\n<\/style>\n\n\n<div class=\"lazyblock-two-column-text-inline-image-button-Z1eH5yA wp-block-lazyblock-two-column-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n      <div class=\"col-md-6  p-md-0 \">\n      \n        <div class=\"\">\n          <picture class=\"embed-responsive-item\">\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/gifntext-gif-1.gif 768w\">\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/gifntext-gif-1.gif\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n          <\/picture>\n        <\/div>\n        \n      <\/div>\n\n      <div class=\"col-md-6 align-self-center\">\n        <div class=\"content pt-md-0\">\n                    \n          <div class=\"p\">\n            <h4><strong>A new dawn of brand building\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">For too long, social media has been <\/span><span style=\"font-weight: 400;\">associated with meaningless chaos and frivolity. So, we set out to pursue a <\/span><b>brighter, more optimistic approach for everyone<\/b><span style=\"font-weight: 400;\">, audiences, clients, and yes, even ourselves.<\/span><\/p>\n<h4><strong>Welcome to VCCP Social Club<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">The world revolves around social media, and we want to make it (and our content) better. Just as the sun&#8217;s warmth creates the perfect atmosphere for people to connect IRL, VCCP Social Club helps brands <\/span><b>find their heat online<\/b><span style=\"font-weight: 400;\"> so they too can bring people closer, enhance community and supercharge their cultural relevance. <\/span><b>Together, we can make brands shine brighter in social.<\/b><\/p>          <\/div>\n          \n                  <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n\n\n\n<style>\n.fullwidth--img {\n    text-align: center;\n}\nmain {\n  background-image: url(\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Cloud-FireflySunsetskyfilledwithiridescentpinkandorangecloudsagainstsoftbluetonesgoldensun-ezgif.com-optimize.gif\");\n  background-repeat: no-repeat;\n  background-attachment: fixed;\nbackground-size: cover;\nbackground-position: center;\n}\n.text-image-item {\ntext-align: center;\n}\n.text-image-item .embed-responsive {\n    width: 240px;\n    margin: auto;\n}\n\n.header\u00a0{ \nbackground-color: #fde100 important;\n}\n.theme-business .btn:hover {\ncolor: #fde100 !important;\n}\n<\/style>\n\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1jNXXQ wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools.gif 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools.gif\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <h5 style=\"text-align: center;\">Community up front<\/h5>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools3-ezgif.com-resize.gif 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools3-ezgif.com-resize.gif\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <h5 style=\"text-align: center;\">Culture at the centre<\/h5>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools1-ezgif.com-optimize.gif 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools1-ezgif.com-optimize.gif\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <h5 style=\"text-align: center;\">Creators at the top<\/h5>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    <div class=\"embed-responsive embed-responsive-1by1 \">\n            <picture class=\"embed-responsive-item\">\n              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools-2.gif 768w\">\n                            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/output-onlinegiftools-2.gif\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\n            <\/picture>\n          <\/div>\n                    \n          <div class=\"content\">\n                        \n                        <div class=\"p\">\n              <h5 style=\"text-align: center;\">Clients as collaborators<\/h5>            <\/div>\n                        \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-custom-php-1rUmeJ wp-block-lazyblock-custom-php\">  \r\n            <style>\n.lazyblock-two-column-side-by-side-text-inline-image-button-Z1jNXXQ . fullwidth {\npadding-bottom: 0px;\n}\n@media (max-width: 768px) {\n.lazyblock-two-column-side-by-side-text-inline-image-button-Z1jNXXQ .img-fluid, .img-thumbnail {\n    height: 240px;\n}\n}\n\n<\/style>        \r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-QerXL wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">360 social capabilities<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-custom-php-Z2wFz0i wp-block-lazyblock-custom-php\">  \r\n            <div class=\"menu-list-wrapper\">\n  <div class=\"menu-list-item\">\n    <span>INFLUENCE &#038; TALENT<\/span>\n  <\/div>\n\n  <div class=\"menu-list-item\">\n    <span>CREATOR &#038; CONTENT PRODUCTION<\/span>\n  <\/div>\n\n  <div class=\"menu-list-item\">\n    <span>PAID MEDIA<\/span>\n  <\/div>\n\n  <div class=\"menu-list-item\">\n    <span>RESPONSIBLE USE OF AI<\/span>\n  <\/div>\n\n  <div class=\"menu-list-item\">\n    <span>COMMUNITY &#038; CULTURE<\/span>\n  <\/div>\n\n  <div class=\"menu-list-item\">\n    <span>SOCIAL STRATEGY &#038; GOVERNANCE<\/span>\n  <\/div>\n\n  <div class=\"menu-list-item\">\n    <span>DATA &#038; MEASUREMENT<\/span>\n  <\/div>\n<\/div>\n\n<style>\n.menu-list-wrapper {\n  max-width: 900px;\n  margin: 0 auto;\n  padding: 0px 20px 40px 20px;\n}\n\n.menu-list-item {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  padding: 18px 0;\n  border-bottom: 2px solid rgba(0,0,0);\n  font-size: 1.35rem;\n  font-weight: 700;\n}\n\n.menu-list-item span {\n  flex: 1;\n  font-family: \"Inter Tight\", sans-serif;\n}\n\n\/* Responsive *\/\n@media (max-width: 600px) {\n  .menu-list-item {\n    font-size: 1.1rem;\n  }\n\n  .toggle {\n    font-size: 1.6rem;\n  }\n}\n<\/style>        \r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z28a56L wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Award Wins<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-1Nz9Ys wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Social-cliub-awards-Media-awards-scaled.png 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Social-cliub-awards-Media-awards-scaled.png\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Social-cliub-awards-Lovie-scaled.png 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Social-cliub-awards-Lovie-scaled.png\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1pXfdB wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Our Work<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-custom-php-2vQXcg wp-block-lazyblock-custom-php\">  \r\n                <section class=\"image-grid-section\">\n  <div class=\"scroll-container\">\n    <div class=\"buttonContainer\">\n      <button class=\"scroll-button left\"><span>&#8249;<\/span><\/button>\n      <button class=\"scroll-button right\"><span>&#8250;<\/span><\/button>\n    <\/div>\n    <ul class=\"image-grid\">\n    <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/05\/O2-Scambaiters-Daisy-1.png')\" class=\"image-card\">\n      <p class=\"tagline\">Virgin Media O2<\/p>\n      <p class=\"subline\">Daisy vs Scammers<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/o2\/ai-granny-scambaiter\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n        <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1.jpg')\" class=\"image-card\">\n      <p class=\"tagline\">The National Lottery<\/p>\n      <p class=\"subline\">Scratchcard-igan<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/allwyn\/scratchcard-igans\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n        <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/O2M12593-O2-WRWC-2025-Retail-3-Player-A0P-03-scaled.jpg')\" class=\"image-card\">\n      <p class=\"tagline\">O2<\/p>\n      <p class=\"subline\">England, Meet England<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/o2\/england-meet-england\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n        <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/Messi-2.jpg')\" class=\"image-card\">\n      <p class=\"tagline\">M\u00e1s+ by Messi<\/p>\n      <p class=\"subline\">The 1v1 World Crown<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/mas-by-messi\/the-1v1-world-crown\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n        <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1920x720.png')\" class=\"image-card\">\n      <p class=\"tagline\">LinkedIn<\/p>\n      <p class=\"subline\">Got Itchy Feet?<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/linkedin\/got-itchy-feet\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n    <\/li>\n    <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/CAD11040-Made-to-Share-DOOH-DUVET-D6-01.jpg')\" class=\"image-card\">\n      <p class=\"tagline\">Cadbury<\/p>\n      <p class=\"subline\">Made to Share<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/cadbury\/made-to-share\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n    <li style=\"background-image: url('https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1.jpg')\" class=\"image-card\">\n      <p class=\"tagline\">White Claw<\/p>\n      <p class=\"subline\">Shore Club<\/p>\n      <button class=\"card-btn\"><a class=\"card-link\" href=\"https:\/\/www.vccp.com\/uk\/work\/white-claw\/shore-club\" target=\"_blank\">Read more<\/a><\/button>\n    <\/li>\n  <\/ul>\n  <\/div>\n<\/section>\n\n<style>\n.image-grid-section {\n  --mobile-img-height: 480px;\n  --desktop-img-height: 628px;\n  --desktopLarge-img-height: 680px;\n  --mobile-img-min-width: 260px;\n  --desktop-img-min-width: 344px;\n  --desktopLarge-img-min-width: 372px;\n}\n\n.work-title {\n  font-size: 35px;\n  font-family: helvetica;\n  font-weight: 400;\n  margin-inline: 30px;\n  margin-block-end: 20px;\n  \n  @media (width > 769px) {\n    font-size: 55px;    \n  }\n}\n\n.image-card {\n  position: relative; \n  overflow: hidden;\n  display: flex;\n  flex-direction: column;\n  justify-content: end;\n  min-height: var(--mobile-img-height);\n  padding: 40px;\n  border-radius: 40px;\n  color: #fff;\n  background-size: cover;\n  background-position: center;\n  \n      @container scrollBox (width > 769px) {\n  min-height: var(--desktop-img-height);\n  }\n  \n        @container scrollBox (width > 1024px) {\n  min-height: var(--desktopLarge-img-height);\n  }\n}\n\n.image-card::after {\n  content: \"\";\n  position: absolute;\n  left: 0;\n  bottom: 0;\n  width: 100%;\n  height: 80%; \/* adjust fade *\/\n  background: linear-gradient(to top, rgba(0,0,0,0.75), rgba(0,0,0,0));\n  z-index: 1;\n  pointer-events: none; \/* ensures buttons still clickable *\/\n}\n\n.card-btn { \n  background-color: #fde100;\n  padding: 10px 30px;\n  border-radius: 5px;\n  border: none;\n}\n\n.card-link {\n    text-decoration: none;\n  font-family: \"Inter Tight\", sans-serif !important;\n    text-transform: uppercase;\n    font-weight: 600;\n    color: #000000;\n}\n\n.scroll-container {\n  container-type: inline-size;\n  container-name: scrollBox;\n  padding-inline-start: 30px;\n  max-width: 1280px;\n  margin: 0 auto;\n}\n\n.image-grid {\n  list-style: none;\n  margin: 0;\n  padding: 0;\n  display: grid;\n  gap: 20px;\n  grid-template-columns:  repeat(auto-fit, 1fr);\n  grid-auto-flow: column;\n  overflow-x: hidden; \n  scroll-snap-type: none; \n  scrollbar-width: none;\n  scroll-behavior: smooth;\n}\n\n.image-card {\n  padding: 40px;\n  border-radius: 40px;\n  color: #fff;\n  min-width: var(--mobile-img-min-width);\n  scroll-snap-align: start;\n  scroll-snap-stop: always;\n  \n    @container scrollBox (width > 769px) {\n  min-width: var(--desktop-img-min-width);\n  }\n  \n      @container scrollBox (width > 1024px) {\n  min-width: var(--desktopLarge-img-min-width);\n  }\n  \n  &:last-child {\n    margin-inline-end: 20px;\n  }\n}\n\n.tagline,\n.subline,\n.card-btn {\n  margin: 0;\n  font-family: \"Inter Tight\", sans-serif;\n  line-height: 1.2;\n  position: relative;\n  z-index: 2; \/* ensures text sits above the gradient *\/\n}\n\n.tagline {\n  font-size: 20px;\n}\n\n.subline {\n  font-size: 45px;\nfont-weight: 700;\nmargin-bottom: 20px;\n}\n\n.buttonContainer {\n  margin-block-start: 20px;\nmargin-bottom: 30px;\n  text-align: right;\n  padding-inline-end: 20px;\n  display: flex;\n  justify-content: flex-end;\n  align-items: center;\n}\n\n.scroll-button {\n  border-radius: 50%;\n  font-size: 30px;\n  inline-size: 50px;\n  block-size: 50px;\n  padding: 0;\n  display: inline-flex;\n  justify-content: center;\n  align-items: first baseline;\n  border: none;\n  background-color: #fde100;\n  color: #000000;\n  \n  &.left {\n    margin-inline-end: 10px;\n  }\n}\n\n\/* --- MOBILE FIX: full-viewport snapping --- *\/\n@media (max-width: 768px) {\n\n  .scroll-container {\n    padding-inline-start: 0 !important;\n  }\n\n  .image-grid {\n    display: flex;\n    overflow-x: auto;\n    scroll-snap-type: x mandatory;\n    gap: 20px;\n    padding-inline: 20px;\n  }\n\n  .image-card {\n    min-width: calc(100vw - 40px); \/* fills viewport perfectly *\/\n    max-width: calc(100vw - 40px);\n    scroll-snap-align: center;\n  }\n}\n\n<\/style>        \r\n<\/div>\n\n\n<div class=\"logos\">\n  <div class=\"logos-slide\">\n       <img decoding=\"async\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/ee5b3b85-0eac-4f82-a3fc-1f6eee374d00.png\" \/>\n    <img decoding=\"async\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/3532abcf-a337-43be-ba95-36fe8947bbe8.png\" \/>\n    <img 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