{"id":19436,"date":"2024-12-16T17:37:13","date_gmt":"2024-12-16T17:37:13","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=19436"},"modified":"2025-02-12T13:56:10","modified_gmt":"2025-02-12T13:56:10","slug":"customer-engagement-2","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/customer-engagement-2","title":{"rendered":"Loyalty &amp; CRM"},"content":{"rendered":"<div class=\"lazyblock-quote-full-width-ZQdtQv wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We bring creative thinking back into Loyalty &amp; CRM \n              <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2lAMkg wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">Our growing Loyalty &amp; CRM team build customer value for some of the world\u2019s biggest brands, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;text-align: left\"><span style=\"font-weight: 400\">Using data and tech to help <\/span><b>Canon<\/b><span style=\"font-weight: 400\"> build more valuable customer relationships.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: left\"><span style=\"font-weight: 400\">Helping <\/span><b>LEGO<\/b><span style=\"font-weight: 400\"> build the \u2018most loved and most effective\u2019 Loyalty programme in the world.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: left\"><span style=\"font-weight: 400\">Reinventing loyalty for <\/span><b>Fortnum &amp; Mason<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: left\"><span style=\"font-weight: 400\">Building customer value for <\/span><b>Sage<\/b><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: left\"><span style=\"font-weight: 400\">Changing daily travel habits for thousands of <\/span><b>TfL<\/b><span style=\"font-weight: 400\"> customers.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: left\"><span style=\"font-weight: 400\">And much much more\u2026<\/span><\/li>\n<\/ul>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZpOJIu wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"5000\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/a963e20f-0a3b-4206-b08f-2a7adf069c76.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/a963e20f-0a3b-4206-b08f-2a7adf069c76.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/White-Claw_Shore-Club_1920x1080_V1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/White-Claw_Shore-Club_1920x1080_V1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Canon_DSLR-to-EOS.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/Canon_DSLR-to-EOS.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z21N8bF wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">What we do<\/h2>\n    \n    <p><span style=\"font-weight: 400\">Our approach to Loyalty &amp; CRM is different. We combine the latest tech and data-driven strategies with world-class creative thinking, going beyond the typical programmatic solutions you&#8217;d find at tech-focused agencies.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-yMVe7 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\"><strong>Loyalty programmes<\/strong><br \/>We understand what drives customer loyalty. From running the UK&#8217;s largest loyalty programme at Nectar to launching smaller schemes for Fortnum &amp; Mason, we&#8217;ve got the experience to drive customer retention. Everything we do is creatively driven, but we also support our clients across the board \u2014 building business cases for securing funds, defining a programme\u2019s vision and goals, consulting on technical infrastructure, and setting up performance measurement frameworks.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><strong>CRM programmes<\/strong><b><br \/><\/b><span style=\"font-weight: 400\">We\u2019re dedicated to helping clients build strong, lasting relationships with their customers. By blending creativity, data, and technology, we deliver personalised, multi-channel experiences that drive the behaviours our clients want. We work with some of the world\u2019s largest databases, from TfL in the UK to LEGO globally, and our expertise helps clients evolve their CRM programmes into hyper-personalised, highly effective experiences.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-19436","capability","type-capability","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":19529,"id":19529,"title":"HERO","filename":"HERO-3.jpg","filesize":699351,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3.jpg","link":"https:\/\/www.vccp.com\/uk\/capabilities\/customer-engagement-2\/attachment\/hero-7","alt":"","author":"72","description":"","caption":"","name":"hero-7","status":"inherit","uploaded_to":19436,"date":"2025-01-21 14:51:37","modified":"2025-01-21 14:51:37","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Loyalty &amp; CRM","meta-description":"Combining the latest tech and data-driven strategies with world-class creative thinking.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/HERO-3.jpg","vccp_group":false,"service_grid_title":"What we do","capability_services":false,"people_grid_title":"OUR PEOPLE","people":[{"person":{"ID":15993,"post_author":"57","post_date":"2023-02-08 15:41:08","post_date_gmt":"2023-02-08 15:41:08","post_content":"","post_title":"Matt Broekhuizen","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"matt-broekhuizen","to_ping":"","pinged":"","post_modified":"2025-02-12 13:54:43","post_modified_gmt":"2025-02-12 13:54:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=15993","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}},{"person":{"ID":19429,"post_author":"57","post_date":"2024-12-12 11:50:33","post_date_gmt":"2024-12-12 11:50:33","post_content":"","post_title":"Ellie Gauchi","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ellie-gauchi","to_ping":"","pinged":"","post_modified":"2024-12-16 17:37:44","post_modified_gmt":"2024-12-16 17:37:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=19429","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}},{"person":{"ID":19439,"post_author":"57","post_date":"2024-12-16 17:54:25","post_date_gmt":"2024-12-16 17:54:25","post_content":"","post_title":"Emma Leaney","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"emma-leaney","to_ping":"","pinged":"","post_modified":"2025-02-12 13:54:14","post_modified_gmt":"2025-02-12 13:54:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=19439","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}}],"description":"At VCCP we're helping brands change the way they build customer relationships by using customer insights, data, technology, and creativity to positively influence customer behaviour and solve business problems.","cta_button_title":"","cta_button_link":""},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/capability\/19436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/capability"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/capability"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}