{"id":16556,"date":"2023-05-25T10:26:05","date_gmt":"2023-05-25T09:26:05","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=16556"},"modified":"2025-11-17T17:16:13","modified_gmt":"2025-11-17T17:16:13","slug":"ai","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/ai","title":{"rendered":"AI"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-2wezpn wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We have faith that AI, used responsibly, will be an unparallelled accelerator of human creativity and imagination.                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<h4>\u00a0<\/h4>\n<h4>faith is the leading global generative AI creative agency. It represents the next step in our evolution. We\u2019re responsibly embracing AI and all of its potential to supercharge the creative process for our network of international offices and worldwide roster of clients.<\/h4>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-1cM19R wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7 \">\r\n          \r\n                      \r\n            <div class=\"embed-responsive img-inline  embed-responsive-16by9   img-offset-left-md \">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1028802326?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen><\/iframe>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Daisy vs. Scammers \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <p>O2 and VCCP&#8217;s AI creative agency, <em>faith<\/em>, have launched a campaign to combat scammers. The campaign features Daisy, an AI-powered granny, who engages scammers in lengthy conversations, wasting their time and preventing them from targeting real victims.<\/p>\n<p>Daisy was created using advanced AI technology and is indistinguishable from a real person. The campaign also includes a collaboration with Amy Hart, a former Love Islander and scam victim, to raise awareness among younger audiences. We received over 1.5 billion earned impressions, 1800+ pieces of coverage in 9 markets and millions\u2026and millions of views.\u00a0<\/p>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2a3saz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Award-winning agency<\/h2>\n    \n    \n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1ufHTv wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/awards.png\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1xo3yr wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">What we do<\/h2>\n    \n    <p>Tasked with rapidly exploring the creative opportunities of Generative AI, we don\u2019t just talk about its potential\u2014we bring it to life. We help our clients custom-train their brands with GenAI tools, powered by faith, and deliver campaigns with GenAI at the centre.<\/p>\n<p>Our work spans three key areas, all focused on GenAI-driven creativity and execution. First, we use GenAI to optimise existing processes\u2014creating and enhancing brand assets with greater scale and efficiency. Second, we push boundaries by transforming the work we do, developing innovative ideas with GenAI at their core. Finally, we act as hands-on GenAI consultants, training and advising internal and external teams to implement GenAI in impactful ways.\u00a0<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-Z1aDKYb wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7 \">\r\n          \r\n                    \r\n            \r\n            <div class=\"img-inline  img-offset-left-md \">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG.png 768w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Typwriter-2-No-BG.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n              <\/picture>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Creative efficiency \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <ul>\n<li>Branded Image Model<\/li>\n<li>Branded Copy Model<\/li>\n<li>3D &amp; AI Product Photoshoot<\/li>\n<li>Branded Conversation Model\u00a0<\/li>\n<\/ul>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-1o9QSF wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7  order-md-last\">\r\n          \r\n                    \r\n            \r\n            <div class=\"img-inline  img-offset-right-md \">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out.png 768w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-Rocking-out.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n              <\/picture>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Creative effectiveness \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <ul>\n<li>GenAI-first Ideas<\/li>\n<li>GenAI Campaign (imagery, video, and audio)\u00a0<\/li>\n<\/ul>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-Z28gB2l wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7 \">\r\n          \r\n                    \r\n            \r\n            <div class=\"img-inline  img-offset-left-md \">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised.png 768w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/Girl-hand-raised.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n              <\/picture>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Creative AI consultancy \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <ul>\n<li>GenAI Training\u00a0<\/li>\n<\/ul>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-nMHye wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7 \">\r\n          \r\n                      \r\n            <div class=\"embed-responsive img-inline  embed-responsive-16by9   img-offset-left-md \">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1025171668?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen><\/iframe>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Consistent brand assets at speed and at scale \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <p>The Bubl Generator is a custom image model we built for O2, to generate assets of their mascot Bubl that can be used across a variety of platforms.<\/p>\n<p>The Copy Checker is a tool to help copywriters ensure their copy is in the brand tone of voice.\u00a0<\/p>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-ZxWm7t wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7  order-md-last\">\r\n          \r\n                      \r\n            <div class=\"embed-responsive img-inline  embed-responsive-9by16   img-offset-right-md \">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1049586627?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen><\/iframe>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Gong cha Gen AI Social Campaign \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <p>Global bubble tea brand, Gong cha, appointed VCCP\u2019s AI creative agency faith to deliver their 2024 winter campaign, bringing their Gingerbread bottles to life on social media using GenAI.<\/p>\n<p>We created an AI-powered gingerbread world for Gong cha, heroing its Gingerbread shaped bottles and introducing a range of characters which can be used across multiple channels.\u00a0<\/p>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z2bWbGm wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Who we are<\/h2>\n    \n    <p>We are an assembled team of technologists, prompt engineers, creatives, strategists, makers and data analysts to cover every aspect of the agency process.\u00a0<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-1024x576.jpg\" alt=\"\" class=\"wp-image-16566\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-1024x576.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-300x169.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-768x432.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2-1536x864.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/Team_faith_Group-AI_16x9-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-8Lfdi wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>We proudly share our knowledge and experience to pioneer the growth of AI solutions in the marketing industry.\u00a0<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-1TQWnl wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7 \">\r\n          \r\n                    \r\n            \r\n            <div class=\"img-inline  img-offset-left-md \">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Alex-Campaign-Talk-1.png 768w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Alex-Campaign-Talk-1.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n              <\/picture>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            AI Taskforce \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <p>Alex Dalman, Head of faith, is a Co-Chair of the Advertising Association&#8217;s AI taskforce. With members of the team contributing chapters to the responsible use of AI, Playbook and future thought leadership endeavours to lobby government and policy makers to think deeper about AI and its influence.\u00a0<\/p>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-1Vbt6h wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7  order-md-last\">\r\n          \r\n                    \r\n            \r\n            <div class=\"img-inline  img-offset-right-md \">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast.png 768w\">\r\n                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/Peter-Podcast.png\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n              <\/picture>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Waypointers \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <p class=\"\" data-start=\"0\" data-end=\"190\">In this episode of <em data-start=\"19\" data-end=\"32\">Waypointers<\/em>, Peter Gasston, Innovation Director at <em>f<\/em>ai<em>th<\/em>, shares why VCCP made a significant investment in generative AI technology and reflects on the journey so far.<\/p>\n<p class=\"\" data-start=\"192\" data-end=\"479\">Peter reveals that the driving force behind this decision came from VCCP\u2019s creative department, where teams were already experimenting with GenAI tools independently. Instead of viewing AI as a threat, they recognised its potential to supercharge their creativity and enhance their work.<\/p>\n<p data-start=\"192\" data-end=\"479\">Listen back to the podcast <a href=\"https:\/\/www.waypointpartners.co.uk\/waypointers\/waypointers-episode-25\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.\u00a0<\/p>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-media-and-text-Z1Ouu8G wp-block-lazyblock-two-column-media-and-text\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n\r\n    <div class=\"row align-items-center\">\r\n      <div class=\"col-md-7 \">\r\n          \r\n                      \r\n            <div class=\"embed-responsive img-inline  embed-responsive-16by9   img-offset-left-md \">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1111928445?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=452a534e1a\" class=\"lazyload\" allowfullscreen><\/iframe>\r\n            <\/div>\r\n\r\n                  \r\n      <\/div>\r\n\r\n      <div class=\"col-md-5\">\r\n        <div class=\"content\">\r\n                    <h3>\r\n            Faith Short Film Fest \r\n                      <\/h3>\r\n                    \r\n          <div class=\"p\">\r\n            <p>We set our teams the challenge of reimagining storytelling in the Gen AI era with the \u2018Faith Short Film Fest\u2019, created in partnership with Adobe. The competition was open to everyone across VCCP, no matter where they were.<\/p>          <\/div>\r\n          \r\n                  <\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-27mWxC wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n          <h2 class=\"title\">Commitment<\/h2>\n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">With the belief that AI should only ever be used for good, <\/span><b>faith <\/b><span style=\"font-weight: 400;\">launches with a detailed generative AI policy based around four principles:<\/span><\/p>\n<ol>\n<li style=\"text-align: left;\"><b>Be Transparent<\/b><span style=\"font-weight: 400;\">\u00a0when AI is being used<\/span><\/li>\n<li style=\"text-align: left;\"><b>Be Authentic<\/b><span style=\"font-weight: 400;\">, fact-check AI-generated content<\/span><\/li>\n<li style=\"text-align: left;\"><b>Be Compliant<\/b><span style=\"font-weight: 400;\"> and break no laws<\/span><\/li>\n<li style=\"text-align: left;\"><b>Be Ethical<\/b><span style=\"font-weight: 400;\">, only use AI for good\u00a0<\/span><\/li>\n<\/ol>\n<p><!-- wp:lazyblock\/text-full-width {\"blockId\":\"27mWxC\",\"blockUniqueClass\":\"lazyblock-text-full-width-27mWxC\"} \/--><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-button-full-width-Z5gw9B wp-block-lazyblock-button-full-width\"><a class=\"btn bg-theme-lighten-40 btn-block btn-lg btn-icon-right\" data-component=\"button\" href=\"mailto:info@vccp.com\" >Get in touch<svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg><\/a><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-16556","capability","type-capability","status-publish","hentry"],"acf":{"hero_video":"","hero_image":{"ID":20665,"id":20665,"title":"faith-hero-image","filename":"faith-hero-image.jpg","filesize":196593,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/faith-hero-image.jpg","link":"https:\/\/www.vccp.com\/uk\/capabilities\/ai\/attachment\/faith-hero-image-2","alt":"","author":"77","description":"","caption":"","name":"faith-hero-image-2","status":"inherit","uploaded_to":16556,"date":"2025-11-17 17:15:13","modified":"2025-11-17 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