{"id":16355,"date":"2023-03-24T13:58:41","date_gmt":"2023-03-24T13:58:41","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&p=16355"},"modified":"2026-03-31T11:26:31","modified_gmt":"2026-03-31T10:26:31","slug":"employer-brand","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/employer-brand","title":{"rendered":"Employer Brand"},"content":{"rendered":"
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Challenging the gap between brand aspiration and employee reality<\/h4>\n <\/div>\n<\/section><\/div>\n\n
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\r\n We build brands that are admired on the outside and endorsed from the inside. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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As VCCP\u2019s Employer Brand specialism, we bridge the gap between brand aspiration and employee reality to build brands people want to work for – and cultures they never want to leave.<\/span><\/p>\n

Everything starts with a distinctive yet authentic EVP: the strategic engine that defines your unique truth. From there, we build an immersive employer brand world – a high-definition, social-first identity that gives you an unfair competitive advantage.<\/span><\/p>\n

But a brand is only as strong as its people. We go deeper, connecting teams to a living culture and a shared purpose to turn your mission into a movement of authentic advocacy.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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How we help businesses win<\/strong><\/h2>\n <\/div>\n<\/section><\/div>\n\n
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\"VCCP<\/h5>\n
Employer brand & EVP<\/h5>\n

We define value propositions and build employer brands that people want to work for and recommend.<\/p>\n

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\"VCCP<\/h5>\n
Culture & Behaviour Change<\/h5>\n

We turn corporate values into lived experiences that drive genuine and lasting behaviour change.<\/p>\n

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\"VCCP<\/h5>\n
Purpose Engagement<\/h5>\n

From brand purpose to strategic purpose, we help bridge the gap between business intent and collective action.<\/p>\n <\/div>\n<\/section><\/div>\n\n

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Employer Brand and Employee Engagement podcast<\/h5>\n

VCCP’s resident expert on employer branding and employee engagement, Huw Morgan, hosts a podcast called Delete, Delete, Engage which addresses one of the biggest challenges facing businesses today.<\/p>\n

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Two-thirds of communications at work are deleted as soon as they hit the inbox, which is impacting business, culture and the bottom line.\u00a0<\/p>\n

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Huw talks to comms big hitters,\u00a0 business leaders, creatives, brand and marketing experts, influencers, analysts, pulse-checkers and culture champions to get their perspective on how to take engagement at work to the next level.<\/p>\n

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This is the podcast for anyone who wants to up their influence, get on and communicate with more impact in the workplace.<\/p>\n

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Welcome to Delete Delete Engage<\/a>. Your new favourite engagement podcast.<\/p>\n

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