{"id":15876,"date":"2023-01-17T12:29:32","date_gmt":"2023-01-17T12:29:32","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&#038;p=15876"},"modified":"2024-04-15T10:28:11","modified_gmt":"2024-04-15T09:28:11","slug":"behavioural-science-practice","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/behavioural-science-practice","title":{"rendered":"Behavioural Science Practice"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"lazyblock-two-column-text-quote-image-jT2Xk wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n                \r\n                <blockquote class=\"blockquote blockquote--md-right\">\r\n          We are the Science behind Exceptional Experiences                  <\/blockquote>\r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400\">Behavioural insight and data sit at the heart of our Business Transformation offering at VCCP. Led by <strong>Cowry Consulting<\/strong>, our Behavioural Science practice consists of a team of psychologists, economists, researchers and data scientists who are experts in the application of behavioural science in business.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z18CvQx wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">We specialise in data-driven behavioural design, fuelled by AI, and our work solves behavioural problems across a variety of touchpoints including digital UX journeys, business comms, contact centres and physical spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400\">We understand what makes customers, colleagues and companies tick. We apply the latest research in Behavioural Science, Psychology and Nudge Theory to help you become experts in the choreography of your customer and employee experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our consulting practice works across all sectors and categories including <\/span><span style=\"font-weight: 400\">financial services, retail, utilities and construction sectors<\/span><span style=\"font-weight: 400\"> and many more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Explore the full website at <\/span><a href=\"https:\/\/www.cowryconsulting.com\/\"><span style=\"font-weight: 400\">https:\/\/www.cowryconsulting.com\/<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-15876","capability","type-capability","status-publish","hentry"],"acf":{"vccp_group":false,"service_grid_title":"What we do","capability_services":false,"people_grid_title":"","people":[{"person":{"ID":15885,"post_author":"57","post_date":"2023-01-17 10:30:40","post_date_gmt":"2023-01-17 10:30:40","post_content":"","post_title":"Jez Groom","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jez-groom","to_ping":"","pinged":"","post_modified":"2023-01-17 10:59:18","post_modified_gmt":"2023-01-17 10:59:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=15885","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}},{"person":{"ID":15889,"post_author":"57","post_date":"2023-01-17 10:35:57","post_date_gmt":"2023-01-17 10:35:57","post_content":"","post_title":"Will Saunders","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"will-saunders","to_ping":"","pinged":"","post_modified":"2023-01-17 10:59:26","post_modified_gmt":"2023-01-17 10:59:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=15889","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}},{"person":{"ID":15890,"post_author":"57","post_date":"2023-01-17 10:51:19","post_date_gmt":"2023-01-17 10:51:19","post_content":"","post_title":"Ziba Goddard","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ziba-goddard","to_ping":"","pinged":"","post_modified":"2023-08-02 12:48:06","post_modified_gmt":"2023-08-02 11:48:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=15890","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}},{"person":{"ID":15891,"post_author":"57","post_date":"2023-01-17 10:55:07","post_date_gmt":"2023-01-17 10:55:07","post_content":"","post_title":"Raphy March","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"raphy-march","to_ping":"","pinged":"","post_modified":"2023-01-17 10:55:07","post_modified_gmt":"2023-01-17 10:55:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&#038;p=15891","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}}],"description":"Led by Cowry Consulting, our Behavioural Science practice consists of a team of psychologists, economists, researchers and data scientists who are experts in the application of behavioural science in business. 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