{"id":10114,"date":"2020-08-11T17:25:25","date_gmt":"2020-08-11T16:25:25","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&p=10114"},"modified":"2026-06-05T18:10:34","modified_gmt":"2026-06-05T17:10:34","slug":"retail","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/retail","title":{"rendered":"Retail & Experience"},"content":{"rendered":"
\n
\n \n \n

VCCP Retail and Experience challenges the gap between brand and buying. Creating total commerce and retail experiences that turn affinity into action and purchase.\u00a0<\/b><\/h4>\n

In a world where retail moves at extreme speed, there\u2019s often a distinct gap between how brands speak in their advertising and how they actually show up in commerce channels. That\u2019s where VCCP Retail & Experience steps in – to ensure your brand not only shows up, but thrives and delivers in every environment it inhabits.<\/span><\/p>\n

Creative effectiveness to us is one that captivates and converts, and our team are the masters of it. Led by Steph Thomas, Head of Retail & Experience, and Steve Rogers, Executive Creative Director, we bridge the divide between big-brand thinking and conversion-driven execution.<\/span><\/p>\n

Retail & Experience has a number of specialists in retail media utilising proprietary systems, created to deliver hyper-relevance at every turn. This ensures insights to impact, creating commerce experiences that turn browsers into buyers and shoppers into loyal fans. Our world-class designers and developers create memorable brand experiences and activations that boost customer engagement and drive lifetime value. At the heart of it all is a team of passionate specialists with multi-market capabilities. They\u2019ve shaped standout, award-winning experiences for the likes of Brown Forman, Diageo, Vodafone, Coca-Cola, Morrisons, Unilever, L\u2019Oreal and McDonald\u2019s.<\/span><\/p>\n

Together, we don\u2019t just connect the dots between brands and retail\u2026we make every touchpoint unforgettable.<\/span><\/p>\n

\u00a0<\/h3>\n

Our Approach: Creativity Meets Commerce, Powered by Storytelling<\/b><\/h4>\n

At VCCP Retail & Experience, we believe the most powerful brands don\u2019t just sell, they <\/span>tell stories<\/span><\/i>. Stories that show up consistently, connect emotionally, and convert meaningfully across every touchpoint.<\/span><\/p>\n

We challenge the status quo through bold, insight-driven creativity designed to make brands shine in the ever-evolving world of retail, social commerce, and beyond.<\/span><\/p>\n

    \n
  • Insight<\/b>: We harness the power of a dedicated data team, behavioural science, and integrated media planning to uncover the human, market, and brand truths that unlock growth.<\/span><\/li>\n
  • Strategy<\/b>: Our specialist retail & experience strategists collaborate seamlessly across brand, digital, data, social, media, and customer engagement to deliver joined-up thinking that works.<\/span><\/li>\n
  • Creative<\/b>: From brand worlds to retail-ready creative, we deliver integrated campaigns, powered by a production team that ensures efficient asset creation and management at every stage.<\/span><\/li>\n<\/ul>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-10114","capability","type-capability","status-publish","hentry"],"acf":{"vccp_group":false,"description":"We are a specialist team that sits at the heart of VCCP, working with our clients to win when it matters most - when people buy their brands. Our approach is to take the best of established retail and shopper thinking and combine it with modern CX techniques and brand creativity. We call this RX or Retail Experience.","service_grid_title":"What we do","capability_services":[{"capability_service":[{"ID":19956,"post_author":"57","post_date":"2025-05-20 17:18:23","post_date_gmt":"2025-05-20 16:18:23","post_content":"","post_title":"Retail Media","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"retail-media","to_ping":"","pinged":"","post_modified":"2025-05-20 17:18:44","post_modified_gmt":"2025-05-20 16:18:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=capability-service&p=19956","menu_order":0,"post_type":"capability-service","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"capability_service":[{"ID":19957,"post_author":"57","post_date":"2025-05-20 17:19:02","post_date_gmt":"2025-05-20 16:19:02","post_content":"","post_title":"Activation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"activation","to_ping":"","pinged":"","post_modified":"2025-05-20 17:19:10","post_modified_gmt":"2025-05-20 16:19:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=capability-service&p=19957","menu_order":0,"post_type":"capability-service","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"capability_service":[{"ID":19958,"post_author":"57","post_date":"2025-05-20 17:20:42","post_date_gmt":"2025-05-20 16:20:42","post_content":"","post_title":"Experiential","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experiential-2","to_ping":"","pinged":"","post_modified":"2025-05-20 17:20:42","post_modified_gmt":"2025-05-20 16:20:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=capability-service&p=19958","menu_order":0,"post_type":"capability-service","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"capability_service":[{"ID":19959,"post_author":"57","post_date":"2025-05-20 17:21:19","post_date_gmt":"2025-05-20 16:21:19","post_content":"","post_title":"Partnerships","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"partnerships","to_ping":"","pinged":"","post_modified":"2025-05-20 17:21:19","post_modified_gmt":"2025-05-20 16:21:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=capability-service&p=19959","menu_order":0,"post_type":"capability-service","post_mime_type":"","comment_count":"0","filter":"raw"}]},{"capability_service":false},{"capability_service":false}],"people_grid_title":"Our People","people":[{"person":{"ID":15541,"post_author":"61","post_date":"2022-10-14 15:39:59","post_date_gmt":"2022-10-14 14:39:59","post_content":"","post_title":"Steph Thomas","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"steph-thomas","to_ping":"","pinged":"","post_modified":"2025-05-20 17:58:10","post_modified_gmt":"2025-05-20 16:58:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=people&p=15541","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}},{"person":{"ID":21387,"post_author":"77","post_date":"2026-06-05 18:09:25","post_date_gmt":"2026-06-05 17:09:25","post_content":"","post_title":"Steve Rogers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"steve-rogers","to_ping":"","pinged":"","post_modified":"2026-06-05 18:09:25","post_modified_gmt":"2026-06-05 17:09:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=people&p=21387","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hero_video":"","hero_image":{"ID":21373,"id":21373,"title":"VCCP - 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