{"id":10105,"date":"2020-08-11T15:55:40","date_gmt":"2020-08-11T14:55:40","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=capability&p=10105"},"modified":"2024-05-30T12:22:30","modified_gmt":"2024-05-30T11:22:30","slug":"branding-design","status":"publish","type":"capability","link":"https:\/\/www.vccp.com\/uk\/capabilities\/branding-design","title":{"rendered":"Branding & Design"},"content":{"rendered":"
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\r\n We are not in the business of changing symbols, we\u2019re here to create symbols of change. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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Over the past decade we\u2019ve heard businesses ask us the same question, \u2018I know we need to change, I know you can make things attractive, but how can we make it stick?\u2019 This conundrum is the biggest strategic challenge facing modern brands and SomeOne\u2019s specialist subject.\u00a0<\/span><\/h4> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
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    We make change pay for brands in all sectors, all countries, all of the time. We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding. We don\u2019t change symbols, we create symbols of change.\u00a0<\/span><\/p>\n

    Unlike traditional design firms, working with SomeOne means you meet and work with the people who actually do the work. Direct contact with SomeOne\u2019s creative minds means ideas flow more freely, which is important as great brands need great opinions.\u00a0<\/span><\/p>\n

    Working with traditional design groups, many organisations end up with Blanding, not Branding. Why bland? Because people don\u2019t care about a brands positioning, they care about a brands position. No one gets excited by consistency alone, it\u2019s dull. We design coherent communications. They allow brands to flex into lateral, interesting ideas. These ideas ultimately create a monopoly for the products, organisations and services we launch relaunch and manage daily.<\/span><\/p>\n

    \u00a0<\/p>\n <\/div>\n<\/section><\/div>\n\n

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    The BrandWorld: <\/span><\/h2>\n

    SomeOne pioneered the use of this term in regards to branded operating systems that enable products, organisations and services to connect across multiple channels and touch points. Beyond a logo, typeface and colour. Brands need more to enable them to compete and win in fast moving competitive marketplaces. We create those advantages.<\/span><\/h4>\n

    We don\u2019t fit projects into predetermined processes, we create bespoke teams around each project. Ideas excite us, they shape the future, add value and signal change.\u00a0<\/span><\/p>\n

    Great ideas sit at the heart of great branding. So we start with big ideas, then go about making them beautifully. A variety of bespoke tools are deployed, combined with agile research at SomeOne to uncover smarter and more compelling ways to achieve business goals.<\/span><\/p>\n

    We\u2019ve moved from being a cost, to an asset. We help organisations, products and services profit from change. That\u2019s why we concentrate on creating Big Ideas first, then go about making them beautifully.\u00a0<\/span><\/p>\n

    We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.<\/span><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"template":"","class_list":["post-10105","capability","type-capability","status-publish","hentry"],"acf":{"vccp_group":{"ID":10283,"post_author":"7","post_date":"2020-08-12 11:20:10","post_date_gmt":"2020-08-12 10:20:10","post_content":"","post_title":"SomeOne","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"someone","to_ping":"","pinged":"","post_modified":"2020-08-12 11:20:28","post_modified_gmt":"2020-08-12 10:20:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=vccp-group&p=10283","menu_order":0,"post_type":"vccp-group","post_mime_type":"","comment_count":"0","filter":"raw"},"description":"SomeOne has been creating challenger branding for challenger brands for almost two decades. 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