Matching students with a career they love
Client
Capabilities
Date
28/07/2020
Aligning closely to our mantra, 'It only works if it all works...' brand, experience and communications work in unison to deliver a new, emotive and memorable experience that solves a very real pressing pain point for school leavers...
'What do I do next?'
43% of school leavers are unsure about what they want to do when they leave school
Insights powering design
We found deciding on a future career and education pathway is HARD and it’s no wonder…
- There’s a constantly changing career landscape
- Only $3 spent per student on career advice a year (of schools over 1000)
- 73% of young people don’t think older people can communicate with them effectively (typically career advisors feel old and out of touch)
- And existing tools to help are weak - information is often vague, dry, monotonous, and lacking in the outcome-based information students want, such as potential careers, and salaries.

This quiz is an ingenious and relevant way of reaching out to future students. It's not only innovative but uniquely grounded in science and an immensely shareable concept Linda Brown, CEO Laureate Australia and New Zealand, President Torrens University Australia

Career Crush provides utility beyond what other university recommendation tools provide, and it does so in a modern and contemporary way that really connects with our audience. We're delighted with what we've been able to achieve in partnership with VCCP by having brand, comms and CX all under one roof. Rion Shelley, Head of Brand, Torrens University Australia
This was a
Advertising, Customer Experience, Digital, Experiential
Project for Torrens University Australia
Advertising, Customer Experience, Digital, Experiential
Project for Torrens University Australia