Isla the Brand Ambassador

Client

ING

Capabilities

Advertising

Date

04/10/2017

The new campaign demonstrates the power of creating enduring brand stories. Says Gary Dawson: “ING really do empower their customers to get ahead, so unleashing Isla again, with all her quirks, energy and passion felt like a natural way to demonstrate this. Last year Isla was jealous of customers stealing her limelight, but this year she’s fervently embraced her role as brand ambassador and gone looking for her own unique way to evangelise about the benefits of being an ING customer.”

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