In a world first, HSBC helps preserve one of Australia’s natural wonders -
the Great Barrier Reef.
Our participation in this global first reinforces our commitment to safeguarding natural assets like the Great Barrier Reef. KABER MCLEAN CEO, HSBC AUSTRALIA
To create awareness of this and drive consideration for the brand, we leveraged their status as a sustainability leader in the financial sector. We showcased beautiful imagery of the Great Barrier Reef interacting with the iconic HSBC logo to inform Aussie travellers of the brand’s initiative to support local landowners to improve water quality in the reef, known as the Reef Credit Scheme.
With their heritage and popularity amongst internationalists, it was fitting to utilise placements across Australia’s major airports, spanning DOOH, in-flight films, and digital media.