How Fit Feels
Client
Capabilities
Date
18/07/2016
Is fitness down to how you look or how you feel? Through a unique social experiment called #howfitfeels we decided to find out. How? We prevented 3 gym junkies from getting their daily workout fix. Cruel? More so than we ever imagined! But we also helped 3 very unfit people start their fitness journey. The result? A compelling online series that caused quite a stir.
