For Feros Care we launched ‘GROW BOLD‘, an aged care movement that’s redefining the rules of…..ageing. Retiring? Getting old? Not this lot. In fact, our eyes were opened to a world of adventurous, go‑getting, forward thinking seniors with an eat‑life attitude that could put many of us to shame. And in a sector where care can often mean being disconnected from life, Feros Care believe everyone should be able to continue to learn, grow and live a healthy, independent life. Through a new brand world and communications platform, and with the help of renowned photographer Simon Harsent and filmmaker Thibault Upton, ‘GROW BOLD’ celebrates and promotes a bolder outlook to ageing and aged care.
Age is an issue of mind over matter. It doesn’t matter, if you don’t mind. Mark Twain