Advertising, Digital



Aleksandr Orlov, founder of, said: “I am so excite! Hopefully my new server will help Sergei cope with increased traffic of stupid mongoose looking for cheap health insurance.”

With more Australians falling in love with Aleksandr’s wit, charm and handsome fur stylings, it was time to shine the spotlight on a lesser-known meerkat – Sergei, head of the I.T. department at

The third TVC installment of the campaign launched on Sunday and saw the introduction of Aleksandr’s sidekick and head of IT, Sergei. The latest commercial sees the installation of a new computer server to help Sergei cope with the high influx of traffic to Aleksandr’s website from people looking for cheap health insurance. Again, Aleksandr reminds viewers that he cannot find them insurance deals, as his website only compares meerkats.

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