Meerkat Mondays
Compare the Market turn Mondays into Fundays with brand new rewards programme, Meerkat Mondays.
Meerkat Mondays is a really fun and rewarding way to engage with our customers “Since coming into the Australian market nearly 10 years ago, we’ve helped millions of Australians look for a better deal on the cost of running a household. Through Oleg learning the ropes of the business, Australians will understand we can help find the right deal for them and take control of their finances.”
Our Approach
We made a big song and dance about Meerkat Mondays, literally, with a glitzy, broadway-style campaign celebrating our meerkats making Mondays fun again with a host of impressive prizes. A theatrical song and stage design brought the exciting rewards programme to life in a multi-channel campaign spanning TV, OOH, social and digital channels.
Compare the Market has always been about helping Australians look for a better deal in a way that’s Simples. Now with Meerkat Mondays it can be Simples and rewarding – it’s a win-win! Michael Goodhew, Brand General Manager, Compare the Market
