Meerkat Mondays

Meerkat Mondays

Capabilities

Advertising

Date

07/05/2021

Compare the Market turn Mondays into Fundays with brand new rewards programme, Meerkat Mondays.

The Challenge

To set themselves apart from other price comparison websites, Compare the Market created a membership programme that rewarded users: Meerkat Mondays. Aussies who purchase a policy through Compare the Market are offered the chance to win amazing prizes every Monday, for 6 months. The new initiative needed to be launched with a bang to show the nation just how rewarding it can be to compare with the meerkats. 

Meerkat Mondays is a really fun and rewarding way to engage with our customers
Our Approach

We made a big song and dance about Meerkat Mondays, literally, with a glitzy, broadway-style campaign celebrating our meerkats making Mondays fun again with a host of impressive prizes. A theatrical song and stage design brought the exciting rewards programme to life in a multi-channel campaign spanning TV, OOH, social and digital channels.

Compare the Market has always been about helping Australians look for a better deal in a way that’s Simples. Now with Meerkat Mondays it can be Simples and rewarding – it’s a win-win! Michael Goodhew, Brand General Manager, Compare the Market
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This was a
Advertising
Project for Compare the Market