Bubbly Bath



Favourite Russian meerkat, Aleksandr Orlov, is starring in a new TV ad, where we see him taking valuable time out of his hectic day to relax in a bubbly bath. The new TVC, created by VCCP, will be the fourth ad featuring the meerkat and the first time the popular character from the ad campaign for comparethemarket.com.au is seen out of his traditional smoking jacket and cravat.

The ad sees Aleksandr enjoying a soothing bath in his Russian mansion as he tries to relax from the stress and frustration at number of people who are confusing meerkats with cheap car insurance. His trusty companion Sergei also stars and is on hand to make sure everything goes smoothly. The new ad is the latest in Aleksandr’s campaign to highlight the difference between his own website comparethemeerkat.com.au, and the website for insurance comparison comparethemarket.com.au.

Aleksandr Orlov said “Peoples still come to my website looking for cheap car insurance. This cause large head stress and I force have many relaxing bubbly bath. Then I have brainwave, why not make new advertisement from comfort of bubbly bubbles?”

This campaign includes social media activity, and PR interviews with Australian radio stations.

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