For Comparethemarket.com.au fans wondering how a meerkat ended up in Russia running an internet comparison business, the answer has arrived.
‘Ancestors’ is a series of epic ads that reveal the history of Comparethemeerkat.com.au. Launching on both the big and small screens across Australia, these meerkat-sized films feature Aleksandr and Sergei in the starring roles.
Running across TV, cinema, social and online, the launch of the TVCs also coincides with a relaunch of the comparethemeerkat.com.au website. Featuring full bleed images, there’s a breadth of new, exciting content for fans, such as his family history and Sergei’s own blog.