Our Approach
Cadbury’s Donate Your Kit campaign helped to ignite the generosity of Kiwis to donate their pre-loved sports gear to help thousands of excluded kids get involved in sport. Cadbury kicked off the cause by donating 10,000 items of sports gear.
The campaign inspired the nation to donate sports gear into our iconic purple donation lockers located in community centres, sports clubs and gyms up and down the country, or our virtual locker on the website. TVC, OOH, radio, social, and an Olympic sponsorship supported the campaign.