VCCP CX appoints Adnan Lalani to Creative Director of Experience role


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Collaborating with a team of designers across UI, motion, screen and display design, Lalani has helped evolve key clients and their digital products and experiences, including Domino’s, easyJet, KIA, Saga and O2, where he has been integral to O2’s Digital Transformation Programme. He was also a BIMA 100 recipient in 2020, an award recognising the UK’s most influential people in digital and tech.

In Australia, he will build VCCP CX’s offering in Sydney through new hires and business development and work on clients including NRMA, Emporium Melbourne and Torrens University.

Says Suzie Roberts, managing director at VCCP: “We are so excited to have Adnan on board in Sydney to continue the great work he’s done with our London team. By joining the dots across brand, advertising, social and digital, Adnan has always championed experimentation and iteration in design, creating experiences that celebrate brands, and champion the needs of their users. He’ll be a truly valuable leader and team member for VCCP CX here in Sydney.”

Says Lalani: “I’m excited to bring fresh perspectives to the Sydney team and challenge the way brands think about design, and how it can elevate the experiences of their users. It’s awesome being back home, and to have the opportunity to continue working with the VCCP network makes it even sweeter!”