The Mumbrella Awards celebrate the best work and talent across media, advertising, PR and communications in the Australia and New Zealand region. We're excited to announce that we’ve been awarded Gold for Best User Experience for Career Crush, an interactive profiler tool that matches potential students to a course and career they'll love through Torrens University.
A rigorous judging process led by senior industry leaders placed us against tough competition like CommBank for their banking app, which was developed by a huge team of UX specialists. But in true challenger style, we finished in top place in what felt like a David vs. Goliath (or Girl vs. Bear) victory.
Career Crush is an authentic way to engage with students that simultaneously increases brand awareness and drives acquisition for Torrens University. We are so proud to have received recognition for this creative and innovative piece work Suzie Roberts VCCP Managing Director
Career Crush is an online career profiler that identifies the careers students would be most compatible with, and the Torrens courses that would get them there. The results even included personalised playlists, inspiring podcasts, and bespoke recipes - ensuring interaction would continue long after completing the quiz. View the full case study here.