Our AdNews cover for the Sept-Oct issue echos the inner voice we’ve all had at some point during these times.
The industry has been put in a big spin and consequently, there's a good reason pivot is so heavily in the zeitgeist right now. Traditionally the trope answer in adland circles (especially creative) is to create a children’s book series, so we used that as the basis for humorously showcasing the other types of ‘Plan B’ that adland folk may be thinking of ‘pivoting’ to.