{"id":9991,"date":"2024-11-25T11:24:38","date_gmt":"2024-11-25T11:24:38","guid":{"rendered":"https:\/\/www.vccp.com\/madrid\/?post_type=work&#038;p=9991"},"modified":"2024-11-25T11:29:39","modified_gmt":"2024-11-25T11:29:39","slug":"san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/spain\/es-es\/trabajo\/san-miguel\/san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses","title":{"rendered":"San Miguel regala una hora y media de sol a los londinenses"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-2jfNy0 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>En su apuesta por consolidarse como la cerveza espa\u00f1ola l\u00edder en Europa, San Miguel ha lanzado una innovadora campa\u00f1a en el Reino Unido: <strong>\u201cSummer Saving Time\u201d<\/strong>. Desarrollada en colaboraci\u00f3n con <strong>VCCP Spain<\/strong>, esta acci\u00f3n busca &#8220;regalar&#8221; a los londinenses una hora y media extra de sol, capturando la esencia c\u00e1lida y vibrante de la cultura espa\u00f1ola y llev\u00e1ndola directamente al coraz\u00f3n de Londres.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg\" alt=\"\" class=\"wp-image-9992\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1024x512.jpg 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-300x150.jpg 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-768x384.jpg 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14-1536x768.jpg 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_14.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-two-column-side-by-side-text-inline-image-button-Z2a3CMN wp-block-lazyblock-two-column-side-by-side-text-inline-image-button\"><section class=\"fullwidth fullwidth--overflow\" data-aos=\"fade-up\">\n  <div class=\"container container--spaced-lg\">\n\n    <div class=\"row\">\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>La iniciativa se centra en una espectacular intervenci\u00f3n art\u00edstica en el mural publicitario m\u00e1s grande de Europa, ubicado en el ic\u00f3nico barrio de Shoreditch. Este mural, dise\u00f1ado por el reconocido artista espa\u00f1ol <strong>Asis Percales<\/strong> y ejecutado por <strong>Global Street Art<\/strong>, transforma el espacio urbano en un vibrante homenaje a la calidez y la vitalidad de Espa\u00f1a. Adem\u00e1s, el mural ha contado con un deslumbrante espect\u00e1culo de luces (del 24 de octubre al 3 de noviembre), iluminando las calles y ofreciendo a los viandantes una experiencia \u00fanica.<\/p>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n            <div class=\"col-md-6\">\n\n        <div class=\"text-image-item\">\n        \n                    \n          <div class=\"content\">\n                        \n            <div class=\"p\">\n              <p>La estrategia integral de esta campa\u00f1a incluye m\u00faltiples elementos:<\/p>\n<ul>\n<li><strong>Campa\u00f1a digital<\/strong> desarrollada junto a <strong>Zenith Media<\/strong>, dise\u00f1ada para amplificar el alcance del mensaje.<\/li>\n<li><strong>Colaboraciones con influencers locales<\/strong>, gestionadas por la agencia de PR y comunicaci\u00f3n <strong>Headland<\/strong>, que conectan directamente con los consumidores brit\u00e1nicos.<\/li>\n<li><strong>Promociones en puntos de venta<\/strong> mediante activaciones de cashback, incentivando la interacci\u00f3n directa con la marca.<\/li>\n<\/ul>            <\/div>\n            \n                      <\/div>\n\n        <\/div>        \n      <\/div>\n      \n    <\/div>\n\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png\" alt=\"\" class=\"wp-image-9993\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1024x462.png 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-300x135.png 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-768x346.png 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00-1536x692.png 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/Captura-de-Pantalla-2024-11-25-a-las-12.16.00.png 1908w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-ZLTlrw wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>Adem\u00e1s, se cre\u00f3 una plataforma web din\u00e1mica (<strong><a href=\"http:\/\/www.seekingthespanishsunshine.co.uk\">www.seekingthespanishsunshine.co.uk<\/a><\/strong>) que complementa el concepto central de la campa\u00f1a. La web presenta dos modos interactivos: cuando el mural est\u00e1 iluminado en tiempo real, el sitio se muestra en colores vivos; en cambio, cuando no hay luz, se transforma en blanco y negro, manteniendo una conexi\u00f3n visual y emocional con la intervenci\u00f3n art\u00edstica.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1024x512.jpg\" alt=\"\" class=\"wp-image-9994\" srcset=\"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1024x512.jpg 1024w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-300x150.jpg 300w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-768x384.jpg 768w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23-1536x768.jpg 1536w, https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_NIGHT-TIME_23.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-2ob1UO wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p>La campa\u00f1a <strong>\u201cSummer Saving Time\u201d<\/strong>, enmarcada dentro de la estrategia global de San Miguel <strong>\u201cHere\u2019s to the Seekers\u201d<\/strong>, es un reflejo del compromiso de la marca y de VCCP Spain por ofrecer experiencias significativas que resuenen con sus consumidores. Este ambicioso proyecto no solo fortalece la identidad de San Miguel como un \u00edcono cultural global, sino que tambi\u00e9n demuestra el poder de la creatividad para transformar espacios y conectar emociones.<\/p>\n<p>Desde la espectacular obra mural hasta las acciones digitales y de PR, cada elemento de la campa\u00f1a trabaja en armon\u00eda para transportar a los londinenses a la c\u00e1lida esencia de Espa\u00f1a, record\u00e1ndoles que siempre hay una oportunidad para disfrutar un poco m\u00e1s del sol.<\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"template":"","class_list":["post-9991","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["3504","3507","3508","3512","3510","3515"],"client_id":"3828","hero_video":"","hero_image":{"ID":9990,"id":9990,"title":"San Miguel - 112 Tabernacle - Final - 03_MURAL_DAYTIME_12","filename":"San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_12.jpg","filesize":809396,"url":"https:\/\/www.vccp.com\/spain\/wp-content\/uploads\/sites\/3\/2024\/11\/San-Miguel-112-Tabernacle-Final-03_MURAL_DAYTIME_12.jpg","link":"https:\/\/www.vccp.com\/spain\/work\/san-miguel\/san-miguel-regala-una-hora-y-media-de-sol-a-los-londinenses\/attachment\/san-miguel-112-tabernacle-final-03_mural_daytime_12","alt":"","author":"23","description":"","caption":"","name":"san-miguel-112-tabernacle-final-03_mural_daytime_12","status":"inherit","uploaded_to":9989,"date":"2024-11-25 09:18:28","modified":"2024-11-25 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Miguel conquista el mural mas grande de Europa con Asis Percales","meta-description":"La cerveza espa\u00f1ola n\u00famero 1 en el Reino Unido, lanza la campa\u00f1a \"Summer Saving Time\" para dar a los brit\u00e1nicos un impulso de sol justo antes de que los relojes se atrasen con el cambio horario","og-image":false,"twitter-site":"","twitter-card":"","twitter-image-alt":"","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":9797,"post_author":"23","post_date":"2023-05-10 09:41:13","post_date_gmt":"2023-05-10 08:41:13","post_content":"<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22youtube%22,%22video-id%22:%22AsFiGVO11NY%22%7D%5D\",\"blockId\":\"Z2f61pu\",\"blockUniqueClass\":\"lazyblock-carousel-Z2f61pu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button 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Jes\u00fas Mellado asumir\u00e1 funciones de Head of Content and Design, supervisando el desarrollo de contenidos y el trabajo de dise\u00f1o de Girl\\u0026amp;Bear Spain.\\u003c\/p\\u003e\\n\\u003cp\\u003eEliana Cantonati se incorpor\u00f3 al equipo de VCCP Espa\u00f1a como Directora de Servicios al Cliente en 2019 y fue promocionada al cargo de Head of Account Services de VCCP Spain en 2023. Ha trabajado en agencias como VML, PS21 e Yslandia y para clientes de primer nivel como: Grupo Mahou San Miguel, Telef\u00f3nica, Netflix, Warner Bros, Pepsico, Casa Tarradellas, Merck Group o DIA. 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Este logro refleja el arduo trabajo, la creatividad sin l\u00edmites y el enfoque estrat\u00e9gico de VCCP en cada una de sus campa\u00f1as, impulsando as\u00ed el est\u00e1ndar de la excelencia en el sector.\\u003c\/p\\u003e\",\"blockId\":\"Z2fY7R\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2fY7R\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Es un honor ser reconocidos como la Mejor Agencia Creativa en los Premios Ondas. Este logro es el resultado del compromiso inquebrantable de nuestro equipo, quienes d\u00eda a d\u00eda se esfuerzan por desafiar los l\u00edmites y ofrecer soluciones innovadoras a nuestros clientes\",\"quotee\":\"Javier Suso, CEO de VCCP Spain\",\"blockId\":\"Z1qLMop\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1qLMop\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":9898,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/madrid\/wp-content\/uploads\/sites\/3\/2024\/01\/VCCP_Premios_Ondas-1024x768.jpg\" alt=\"\" class=\"wp-image-9898\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: justify\\u0022\\u003e\\u003cspan style=\\u0022font-family: 'Arial',sans-serif\\u0022\\u003eLa trayectoria de VCCP ha sido caracterizada por campa\u00f1as impactantes que han dejado una huella duradera en el mercado publicitario, demostrando una capacidad \u00fanica para conectar con las audiencias a trav\u00e9s de narrativas poderosas y estrategias creativas innovadoras. Este reconocimiento como la Mejor Agencia Creativa en los Premios Ondas confirma su posici\u00f3n como un referente en la industria y reafirma su compromiso con la innovaci\u00f3n y la excelencia en cada proyecto.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: justify\\u0022\\u003e\\u003cspan style=\\u0022font-family: 'Arial',sans-serif\\u0022\\u003eCon este galard\u00f3n, VCCP reafirma su compromiso de continuar liderando la industria publicitaria con ideas vanguardistas, estrategias innovadoras y un enfoque centrado en la excelencia creativa.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z19Na5O\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z19Na5O\"} \/-->","post_title":"VCCP: Mejor Agencia Creativa en los Premios Ondas 2023","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-mejor-agencia-creativa-en-los-premios-ondas-2023","to_ping":"","pinged":"","post_modified":"2024-01-10 11:49:00","post_modified_gmt":"2024-01-10 11:49:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/madrid\/?post_type=news&#038;p=9894","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"lang":"es-es","translations":{"es-es":9991,"en-gb":9989},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work\/9991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/spain\/wp-json\/wp\/v2\/media?parent=9991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}